boingo_nextgenmobilenetworks
DESCRIPTION
Boingo President Nick Hulse presented "Next Generation Mobile Networks: what are the next steps?" at Wi-Fi & Small Cells North America, April 2, 2014 in New York City. His presentation covered consumer behavior driving next generation network design & development; the role of Wi-Fi and small cells in next generation networks; and the next generation landscape of today and tomorrow.TRANSCRIPT
Next Generation Mobile Networks: What Are the Next Steps?
Nick Hulse, President, Boingo Wireless April 2, 2014
Agenda
Next gen network drivers The role of Wi-Fi and small cells in the “LTE World”
Next generation landscape
• Behaviors to support • Building them today • Services & Standards for tomorrow
Next Generation Network Drivers
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013-2018
Mobile traffic will grow 11X by 2018
Incremental traffic between 2013 and 2018 will be
3X the size of the Internet in 2013
Connection speeds will double by 2018
Video will account for 69% of the world’s mobile
data traffic by 2018
2013
2018
69%
11x Growth
61% CAGR
Exa
byte
s pe
r Mon
th
2013 2014 2015 2016 2017 2018
1.5 2.6 4.4
7.0
10.8
15.9
2014
2018
Connection speeds will nearly double
by 2018
Faster Devices & Faster Network Speeds
500M iPhones sold
Smartphones are now the primary screens worldwide
Faster connections via “Download Booster”
Source: Millward Brown AdReaction study: http://adage.com/article/digital/millward-brown-study-shows-mobile-outpacing-tv/292183/
Next Generation Network Characteristics
High density, high capacity Heterogeneous networks
Analytics and Location Based Service Support
Network Virtualization
What is the future of Wi-Fi and Small Cells in an “LTE World”?
Wi-Fi Benefits for Next Gen Networks
Integrated cost savings Increased capacity
Universal adoption Offload support
Offload Need Increases as LTE Expands
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013-2018
“”
For these reasons, Wi-Fi offload is higher on 4G networks than on lower speed networks, now and in the future according to our projections.
“The best wireless network wins…
…The 'best wireless network' is the one that best fits the needs of the end user (both consumer and business)
in terms of performance AND cost.” – Iain Gillott, iGR Research
“Best” networks aren’t one size fits all.
“ ”Small Cell Evolution In Progress
Multimode small cell equipment launched
More than 78% of mobile operators want multimode capability
Kris Rinne, Senior Vice President of Network
…we are beginning to start testing multi-standard capabilities to have the same box support LTE, multiple
bands, and Wi-Fi with Hotspot 2.0 integration.
Source: Infonetics Research: http://www.infonetics.com/pr/2013/Small-Cell-Coverage-Survey-Highlights.asp Source: Light Reading: http://www.lightreading.com/mobile/carrier-wifi/atandt-hotspot-20-integral-to-multimode-small-cells/d/d-id/707963
The Land Grab Continues
Universities Stadiums
Shopping Malls Airports
Major League Stadiums - Connecting Sports Fans
Avid sports fans are
52% more likely to own a tablet
More than
55% prefer to watch games at home
29% fans would rather
be at the game
Source: Mashable and Nielsen “Year in Sports Media Repoirt” http://mashable.com/2013/01/22/sports-digital-technology/ Source: Adweek, “The Connected Fan”: http://www.adweek.com/sa-article/connected-fan-146692
ALL Stadiums under pressure
to deliver very best amenities to justify the costs of attending
Chicago Soldier Field: Upgrade Design
• Oldest Stadium in NFL: Neutral host crucial to serving maximum number of fans
• Partnered with carrier on design: Layered, multi-sectored approach for greater density
• Number of sectors increased for greater coverage and consumer experience
Chicago Soldier Field: Sectorization
• Precision: Design allows for honing in & fine tuning by sector for best coverage
• Greater antenna density: More antennas ensures availability, power
• Configuration: Layered for optimal performance, increased isolation of sectors
Chicago Soldier Field: Utilizing Infrastructure
• Isolation via building design: Leverage structure to reduce interference
• Aesthetic fit: Unobtrusive antennas preserve game day experience
• Layering allows for centralized, real-time monitoring
Network by the #’s
Capacity to serve a town of
88K
20 miles
of cable
250+ Antennas
90 Omni-
directional antennae
Capacity Doubled
Increased voice traffic
50%
170+ Directional antennae
Increased data volume
75%
Connecting the Sports Fan – Wi-Fi Design
Today: Building for Coverage and Capacity
Tomorrow: Convergence Side-by-side deployments must consider:
Creative placement: Stealthing, handrails, seats
- Interference
- Public safety frequencies
- Network investment
- Future usage and growth
Higher demand = greater density; focused,
directional coverage
Omni-directional antenna placement =
Capacity throughout section
Connecting the University
Source: Source: http://blog.cruxresearch.com/2013/06/13/2013-refuel-college-explorer-findings-released/ Source: www.educause.edu/library/resources/ecar-study-undergraduate-students-and-information-technology-2013
Business Impact “Where Did All the College Football Fans Go?”
The Bleacher Report
“Declining Student Attendance Hits Georgia”
The Wall Street Journal
More than 30% of seats were empty at Georgia and Alabama stadiums in the last few seasons –
when Alabama won 3 national championships.
30%
Source: Bleacher Report: http://bleacherreport.com/articles/1814887-where-did-all-the-college-football-fans-go Source: The Wall Street Journal:http://online.wsj.com/news/articles/SB10001424052702304795804579097223907738780
“State-of-the-art networks needed
to attract “Digital Native”
students
Universities Require Diverse Solutions Phase I: Stadium, arena DAS coverage with “layer cake” approach
Universities Require Diverse Solutions Phase II: Surrounding campus coverage
oDAS: Leverage stadium and arena structures to propagate
coverage to other campus areas; reduces costs, preserves aesthetics
Universities Require Diverse Solutions Phase III: Department and residential coverage
Potential small cell deployments: Consider fit, efficiencies and cost savings of deploying
femto and/or pico cells at small venues
Power Users skew heavily toward families using multiple devices at once. Power Users need extra bandwidth for their video apps and are willing to pay for it to keep the kids happy.
• Stream HD video and music • Upload vacation photos • Utilize multiple devices at once
The Digital Elite are business travelers who must stay productive on the road. They need an “office on the go” and are willing to pay for an enterprise-level Wi-Fi experience.
• Upload DropBox to upload large files • Download files from Evernote • Stream music & video for entertainment
Connected Consumers are occasional travelers who use Wi-Fi for email and social media. They are price conscious and connect primarily on a smartphone.
• Check personal email & browse news • Log into Facebook & Twitter • Upload photos to Instagram
Diversified Users in All Venues
Connected Consumers Power Users Digital Elite
Tier 1: Complimentary Wi-Fi
• Up to 5 Mbps speeds • Free (Ad supported) • Web Optimization • Content Delivery • Speedpass
Tier 3: Enterprise Wi-Fi
• Up to 20 Mbps speeds • Subscription & Roaming • Web Optimization • Content Delivery • Passpoint/Hotspot 2.0*
5 Mbps
10 65% 20% 15% 28% 17% 55% 63% 15% 22%
Business Intelligence Informs Design
Laptops hitting the network were up nearly 20%
Mobile devices hitting the network were
up more than 160%
The number of tablets nearly doubled
Data consumption can nearly double.
Walled garden visitors can nearly double.
During a weather event at a Boingo-networked airport…
Airports: New Density Designs
Design Specifics: - 27 Access Points - 802.11n
Peak Device Breakdown: - 200 Smartphones - 250 Tablets - 150 Laptops
Total Devices: 600
Airports: New Density Designs
Design Specifics: - 44 Access Points - 802.11n
Peak Device Breakdown: - 400 Smartphones - 500 Tablets - 300 Laptops
Total Devices: 1,200
Airports: New Density Designs
Design Specifics: - 110 Access Points - 802.11ac (HA) - Directional Ants for customer service - Omni-Directional Ants for location-based services
Peak Device Breakdown: - 2,250 Smartphones - 1,780 Tablets - 1,250 Laptops
Total Devices: 5,250
Airports: Enhancing DAS
Future upgrades: - Reconfigure for balance - Increased sectorization - Added antenna density
- LTE in all bands for added capacity and simplicity - Self leveling and self testing
Passpoint Secure Networks: Phase I - Airports
AUS
LAX BUR
DTW ORD
MDW BWI
BUF
SDF
MEM
MKE MSP
BNA
OMA
EWR LGA JFK SWF
PVD
OAK
OKC
BIL
BOS
Conclusion • One size does not fit all
• HetNet wins
• Simplicity is paramount