Bojan Meden, Slovenian Tourist BoardHannover, 23rd of April 2004

Tourism is an important branch of Economy 9,1% GDP (Travel & Tourism Industry) over 1,7 Billion EUR (400 Billion SIT) turnover, 52.500 employees (6,4%) (Travel & Tourism

Industry), 1,18 Billion EUR of foreign currency inflow (in

2003) 10% of Slovenian export of goods and services

(over 50% export of services)

TOURISM SECTORTOURISM SECTOR I IN SLOVENIAN SLOVENIA (basic data)(basic data)

TOURISM SECTORTOURISM SECTOR I IN SLOVENIAN SLOVENIA IN 2003IN 2003

2,25 million tourist arrivals (1,37 million by foreign tourists)

7,5 million overnight stays (4,2 million by foreign tourists) 72% foreign tourists come from EUAccommodation facilities: 80.724 tourist beds (in 2003) 160 hotels with 26.618 beds (in 2003) Over 5.000 restaurants, inns and bars

TOURIST OVERNIGHT STAYS TOURIST OVERNIGHT STAYS BY YEARSBY YEARS

0

1

2

3

4

5

6

7

8

1995

1996

1997

1998

1999

2000

2001

2002

2003

Millio

ns

TOURIST OVERNIGHT STAYS BY TOURIST OVERNIGHT STAYS BY COUNTRIES IN 2003COUNTRIES IN 2003

Austria17%

Croatia 6%

Italy 17%

Germany 19%

UK5%

other f.c.36%

TTOURIST OVERNIGHTS - GERMANYOURIST OVERNIGHTS - GERMANY

0100200

300400500600700

800900

1.000

1995

1996

1997

1998

1999

2000

2001

2002

2003

Th

ou

san

ds

TRADITIONTRADITION

600 years of using thermal water (Dobrna), 185 years of tourism in Postojna cave, 150 years of tourism in Bled (famous lake) 120 years of organised tourism in Portorož 110 years of tourism in ski centres and hiking in Julian Alps, 90 years of Casino in Portorož In 80s tourism was recognised as an important branch of

the Slovenian economy, in 90s: modern SPA tourism (wellness programmes) and

casinos became the most important tourist products

SLOVENIAN TOURISM STRATEGY SLOVENIAN TOURISM STRATEGY 2002-2002-20062006

STRATEGIC GOALSSTRATEGIC GOALS To increase the recognition of Slovenia as an interesting

and attractive tourist destination on key markets; To increase the number of foreign overnight stays for 7 %

and domestic for 1%; To increase the consumption per guest with stimulation of

development and marketing of quality products; To increase the competitiveness by enhancing the quality

management and »value for money« principle; To expand the season and facilitate more uniform regional

development and marketing of tourism;

SPECIFIC GOALSSPECIFIC GOALS

To improve the image of Slovenia as an interesting, attractive and safe tourist destination,

To realise an investment cycle in the value of 1,6 billion EUR by year 2010

To increase the role of knowledge of the tourism sector and improve the educational structure of employees in tourism,

To raise the annual foreign currency inflow to 1,6 billion EUR by year 2006

To increase the number of overnight stays up to 9 million by year 2006

BASIC TOURISM FIELDS ACCORDING BASIC TOURISM FIELDS ACCORDING TO THE NEW STRATEGYTO THE NEW STRATEGY

MOST IMPORTANT TOURIST PRODUCTS:• SPA• MICE tourism (meetings, incentives, congress, events)• CASINOS (Entertainment)

GEOGRAFICAL AREAS (tourist destinations)• JULIAN ALPS, POHORJE-MARIBOR, COAST, KARST, LJUBLJANA

PROGRAMME FIELDS• 3A – active holidays (activity, adrenalin, attraction),• 3E – agrotourism (ecology, ethnology, enology) • 3D – dream society (legends and myths)

EXPECTED INVESTMENTS IN TOURISM

In the period 2004 – 2010 over 300investment projects are expected: Casinos (34%) (Nova Gorica region), Accommodation facilities (21%), SPAs (15%) Ski centres (ski lifts, infrastructure, artificial snow) (13%), Recreation infrastructure, pools, etc., Thematic routs, natural and cultural heritage, Golf courses, Convention centres

SOME OF OUR COMPETITIVE SOME OF OUR COMPETITIVE ADVANTAGES:ADVANTAGES:

diversity safety, proximity and accessibility to Slovenia good opportunities for short holiday lasting a few

days good value for the money the fact that Slovenia is a part of Europe