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    [Smart mean for public transportation information]

    How to change people mindset to focus on other features instead of just price

    Bergamo 2.(035)

    1

    Antonio Bonacina

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    [Real-time information system for public transportation]

    University of Bergamo 2

    BERGAMO PROBLEM AREA:

    ABSENCE OF A COMPREHENSIVE REAL-TIME INFORMATION

    SYSTEM FOR THE CITY PUBLIC TRANSPORT.

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    [Real-time information system for public transportation]

    University of Bergamo 3

    THE PUBLIC TRANSPORTATION SYSTEM OF BERGAMO

    The unique system for public transportation in Bergamo city is

    composed by a bus network managed by the company called Atb.

    Atbwas established in the 1907 and since the beginning of its historyprovides transportation services to Bergamo inhabitants.

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    University of Bergamo 4

    Nowadays with about 14 main routes, Atb provides transports bothinternally to Bergamo and also linkages with city suburbs.

    The role of public transportation in the city mobility is quite relevant

    but unfortunately the majority of citizens use personal vehicles or

    motorbike for moving thought the city.

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    [Real-time information system for public transportation]

    University of Bergamo 5

    Typical users are students, old citizens, tourists and some workers.

    In order to increase the utilization level, a better service should be

    required for attracting more users.

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    [Real-time information system for public transportation]

    University of Bergamo 6

    THE POSSIBILITY OF IMPROVING ATBSERVICE

    Even if the transportation system works quite well, it is to note the

    partial presence of a real-time information system.

    Only in few stops of the city center are present some electronic

    panels that provide info about next approaching bus and minutes

    between buses.

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    [Real-time information system for public transportation]

    University of Bergamo 7

    This system is partially lacking in diffusion and in the kind of

    information provided.

    Question:

    How is it possible to diffuse the utilization and the proximity of thesystem to users?

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    [Real-time information system for public transportation]

    University of Bergamo 8

    Is it possible to define something smart for improving this service

    that could provide real-time information to users?

    How this information should be delivered to users?

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    [Real-time information system for public transportation]

    University of Bergamo 9

    What information could be provided to users? (hints)

    expected time to arrive to the interested stop?

    minute of delay?

    planning of the journey (where do I need to stop and which bus doI have to jump in)?

    current position of buses in the city?

    .

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    [Real-time information system for public transportation]

    University of Bergamo 10

    FEEDBACKS FROM USERS BEHAVIOR

    Moreover, it would be useful for the transportation company having

    back some information about the behavior of users.

    Thanks to this information it could be monitored the real number of

    passenger, the average utilization, etc, and basing on actual data Atbcould take consistent decision with the real situation.

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    [Real-time information system for public transportation]

    University of Bergamo 11

    Is it possible to realize such a system that could provide real-timeinformation to users, but also give back useful information to Atb in

    order to improve the service?

    Thank you for your attention


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