Cross Border Enablement (CBE)The Hidden Aspects of International Enablement

Danielle Kesten, Global Account ManagerFebruary 17, 2016

Agenda

Global e-commerce

Aspects of international enablement• Localization

• Operational Challenges

• Compliance

The Hidden Aspects of International Enablement2

The Global E-Commerce Market is Expected to Continue to Achieve Double-Digit Growth

3

Source: eMarketer

2013 2014 2015 2016 2017 2018

430 484 539 598 658 721349

459568

675780

881326

374418

459499

535

5263

7179

8487

5159

6567

7175

2734

3946

5159

B2C E-Commerce Sales Worldwide

North America Asia Pacific Western Europe Latin America

Central & Eastern Europe Middle East & Africa

Total(in trillions)

$2.4$2.1

$1.9$1.7

$1.5$1.2 $2.4T

market by 2018

The Hidden Aspects of International Enablement

Retailers Need to Address Three Key Areas to Achieve Market Penetration

Successful International Enablement

Localization

Operational Challenges

Compliance

4

5

Localization

Currency management

Local payment options

Local site experience

Operational Challenges Product pricing

International logistics

Drop ship complexities

7

Compliance

Export regulations

Documentation

Prohibited goods

8

Best Practices for Retailers Looking to Expand

Geolocation

Call to action

Resources

The Hidden Aspects of International Enablement

Questions

If you have further e-commerce questions, please contact Danielle Kesten at danielle.kesten@bongous.com.

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