COLLECTING MONEY ONLINE IS SIMPLE
RUNNING AN ONLINE BUSINESS IS COMPLEX
RICK WILSON
3 CATEGORIES OFONLINE SELLERS
BRAND NEW MERCHANTWITH A DREAM
(BUT NO REAL EXPERIENCE SELLING ANYTHING)
1
MEDICINE LODGE APOTHECARY
80% OF THEM WILLFAIL (UNFORTUNATELY)
IF PEOPLE WANT THEIR PRODUCT
THEY’RE STILL TRYING TO FIGURE OUT:
DO THEY KNOW HOW TO SELL THAT PRODUCT?
CAN THEY GET IN FRONT OF AN AUDIENCEWHO WANTS TO BUY THAT PRODUCT?
2ESTABLISHED BUSINESS OWNERS WITH A PROVEN BUSINESS MODEL
WelcomeBrennan Heyde
CROWN AUTOMOTIVE
THE PAPER STORETHE PAPER STORE
ESTABLISHED ONLINE SELLERS WHO UNDERSTAND THE
INTRICACIES OF SELLING ONLINE
3
THESE GROUPS HAVE DIFFERENT REQUIREMENTS OF ECOMMERCE PLATFORMS
GROUP
1BRAND NEW MERCHANT
IF THIS GROUP ‘SUCCEEDS’,THEY’LL FACE THE FOLLOWING CHALLENGES...
ORDER FULFILLMENT
INVENTORY MANAGEMENT
CUSTOMER RELATIONSHIP MANAGEMENT
EASY TO SET UPPOINT & CLICK“BEAUTIFUL”
GROUPS 2 & 3HAVE SIMILAR REQUIREMENTS
SITE SECURITY / UPTIME
PCI COMPLIANCEMINIMAL SITE DOWNTIME
MINIMAL SITE MAINTENANCE
ENTERPRISEBUSINESS PROCESSES
ORDER PROCESSING
ORDER MANAGEMENT
FULFILLMENT
CUSTOMER RELATIONSHIP MANAGEMENT
ACCOUNTING / ENTERPRISE RESOURCE PLANNING
CONTENT MANAGERS
SALES
ACCOUNTING
CUSTOMER SERVICE
FULFILLMENT
EXECUTIVE
IT
ENTERPRISEECOMMERCE
SYSTEM
CUSTOMIZED BUYING PORTALS
REAL TIME UPDATING
MERCHANDISING & PROMOTIONS MANAGEMENT
TAILORED REPORTING
BACK END SYSTEM INTEGRATION (ERP, CRM, OMS)
MULTI-USER / ROLE MANAGEMENT
AUTOMATION
GOAL OF MODERN COMMERCE
ECOMMERCE PLATFORM MUST BE A HUB
FOR STREAMLINING OPERATIONAL
EFFICIENCIES VIA CRM, ERP &
INVENTORY / WAREHOUSE INTEGRATION
HERE’S WHAT THESECOMPANIES DO WELL
PERSONALIZE PURCHASING PREFERENCES
OPTIMIZE REPEAT PURCHASES
ACCELERATE PRODUCT DISCOVERY
ENHANCE BILLING & SUPPORT
DEPLOY BEHAVIOR BASED SALES PROMOTIONS
MANAGE ORDERS & FULFILLMENT
SYNCHRONIZE INVENTORY ACROSS CHANNELS
HOW TO PLAN YOUR ECOMMERCE BUILD
4 THINGS TO CONSIDERWHEN PLANNING A BUILD
GRAPHIC DESIGN
WEB DEVELOPMENTPROJECT MANAGEMENT
SYSTEMS INTEGRATION
HERE’S WHAT A FORMALIZEDSCOPING PROCESS LOOKS LIKE
EXISTING REQUIREMENTS (BUSINESS RULES)
DESIRED FUNCTIONALITY
RECOMMENDATIONS BASED ON ECOMMERCE EXPERTISE
FIXED COST AND TIMELINE
SITE BUILD PROCESS
HERE’S WHAT A FORMALIZED SITE BUILD PROCESS LOOKS LIKE
DISCOVERY / RESEARCH
DESIGN
DEVELOPMENT
INTEGRATIONS (INCLUDING POTENTIAL 3RD PARTY INTEGRATORS)
QA / TESTING
TRAINING / DOCUMENTATION
ONGOING CONSULTING
PARTING THOUGHT: SELLING ONLINE IS EASY WHEN YOU’VE GOT 10 ORDERS A DAY
BUT... WHAT ABOUT 1,000 ORDERS A DAY?
SUCCESS IN ECOMMERCE REQUIRES MORE THAN A
PRODUCT PEOPLE WANT TO BUY.
PLAN YOUR ONLINE BUSINESSWITH AN EYE TOWARD
LONG-TERM GROWTH
THANK YOU!@RICKMIVA
[email protected]