book cédric barnat // senior strategist & creative
TRANSCRIPT
BOOK CÉDRICBARNAT STRATEGIC PLANNERCREATIVE DIRECTOR20062016
/ SKILLS
#SEARCHData management — Innovation management — Trendswatching — Consumer Test — Brand Audit — BenchmarkMonitoring — Business Intelligence
#STRATEGYStrategic recommendation — Insight management — Strategicconcept — Brand plateform
#CREATIONCreative Direction — Creative brief — Creative concept — IdentityNaming
#MEDIAMedia strategy — Analyt ics — R.O.I — Arborescence —Activations
#DIGITALDigital strategy & plateform — Digital contents — Social mediastrategy — SEO — ereputation
#WRITINGStory Telling — Wording — Blogging — Press Kit — Editorialcontent
#AGENCYProject manaement — New Biz — Workshop — Incentive —Formation
/ SKILLS
/ EXPERIENCES
Search — Study « French banks house purchase campains »ANAH (French Ministry of Housing)
Search — Study« How BIG4 Auditors attract graduates »DELOITTE
Search — Study« Large family in advertising »CAF (French Welfare Benefits Organisation)
Search — Study« French people and Ecology »French Ministry of Ecology
International benchmark (competition)RATP (Public Transport Network of Paris)
Benchmark — Strategy (Competition)MANPOWER
Search — Study« CAC40’s new identities »AIR LIQUIDE
Brand platform — New signatureLA LORRAINE (French Region)
Crisis communication (Paraben controversy)FIPAR (French Cosmetics IndustryFederation)
Benchmark — Media monitoringHALDE (French Gouvernemental InstituteAgainst Discrimination)
Strategic consulting — Corporate campain(Competition)CNOSF (French Olympic Comitee)
Benchmark — Study« Human services market »FOURMI VERTE (Groupama)
/ EXPERIENCES
PUBLICIS CONSULTANTSSTRATEGIC PLANNER JUNIORFEB06OCT06
Strategy — Brandplatform — Study« The X Generation »OLD EL PASO (Sara Lee Corp)
Benchmark — TargetingStrategy — BrandplatformTOYOTA & LEXUS
Benchmark — Data miningCASINO GROUPE
Strategic recommendation — Study« The charity business»Reporter Sans Frontières
Benchmark — Market analyses« Human services market »AXA
Benchmark — Strategy (Competition)CREYF’S (Human ressource consulting)
Benchmark — BrandplatformConsumers tests — TV campainStudy « Creatives vegetables »GREEN GIANT
International copy review — WorkshopStudy « New forms of generosity »SOCIÉTÉ GÉNÉRALE
Benchmark — Consumer tests Brandplatform — TV campainUNIVERSAL MOBILE
Search — Study« Dairy products // Japanese market »BEL GROUP
Strategic recommendationFRANCE ALZHEIMER
New Biz — BtoB presentationWorkshops LOVEMARK 2007
SAATCHI & SAATCHI
STRATEGIC PLANNER JUNIOR
OCTOBER 2006 — APRIL 2007
/ EXPERIENCES
SAATCHI&SAATCHISTRATEGIC PLANNER JUNIOROCT06MAY07
Strategic recommendation — Web strategyCAISSE D’ÉPARGNE Cyclist Sport Team(via Idéactif)
E-shop — Ergonomic benchmark — ZoningWordingEMLING (Luxury shoes for men)
Study « The Senior Generation »CASINO GROUPE (via Saatchi&Saatchi)
Corporate and visual identity — StrategicrecommendationIFOP (via Cosmo Sapiens)
Benchmark — Market analyses — Consum ertrends — Strategy (competition)ING DIRECT (via NoGoodIndustry)
Strategy — Creative concept on & offDESSINE MOI UN MOUTON ProBono(Charity organization fighting AIDS)
Study « CAC40’s leaders communications »EDF (via Publicis Consultants)
Study « Banks communication : before,during and after 2007 economic crisis »SOCIÉTÉ GÉNÉRALE (via Saatchi&Saatchi)
Benchmark — Strategy — Visual identityBrand platform — Signature — WebsiteITIKTAK (via 555Lab)
Study « The price is right ? »Study « 00’s : Hypermodernist decade ? »ProBono
PROBONO
Benchmark — Market analysesConsumer trends — Strategy (competition)DÉCATHLON (via NoGoodIndustry)
/ EXPERIENCES
FREELANCES (CB)STRATEGIC PLANNERMAY07SEP09
Benchmark — Study« The BIO cosmetics market »ATUVU AGENCY
Creative direction — Launch campainEvent ITIKTAK (Auctions platform)
Brandplatform — Launch campain — EventISNOTDEAD PARIS
Strategic consulting — Social mediastrategy — Eventjust4foot.com (Indoor Football platform)
Strategic consulting — Corporate editionMANDARINE GESTION (Asset management)
Strategic consulting — Social mediastrategymylittlesquare.com (Kids trend shop)
App creation — App design — App devLaunch campainFrench Tobacco Sellers Federation)
Creative contents — EventsDAYLIMOTION (Specials operations)
Strategy — EventDessine moi un mouton(Charity organization fighting AIDS)ProBono
Direct marketing campain — Web strategyprince-charmant.com (Dating website)
Appcreation— SEO— Event— Shopsanimations3DHAIRCUT(Parisiansbarbershops)
New Biz — Project managementBlog agency — BtoB presentationTOASTED
/ EXPERIENCES
TOASTEDASSOCIATE STRATEGIC PLANNERCREATIVE DIRECTORSEP09MAY13
Social media strategy — CommunitymanagementADDIT (Human ressources consulting)
Strategic consulting — EventMISS SIXTY
TUTOR : Strategy — Web marketingSocial Media — ereputationÉLLIPSE FORMATION & OBÉA FORMATION
Strategy — IdentityCommunicationSILICON SENTIER (via Ben&co)
Strategy — Creative conceptSONY Voice Recorders (via Reflex)
Strategy — Creative conceptSONY Digital Radio (via Reflex)
Strategy — Creative conceptPUMA (via L’Écurie)
Strategy — Creative conceptRATP DEV (via VOY)
Benchmark — Digital strategySocial media strategyÉLISE HAMEAU (via TOASTED)
Strategy — IdentityBranding — CommunicationVOY
BtoB presentation (PPT dynamic)CNES
Concept — Thematic (PRO BONO)RALTP PROJECTRéseau Alternatif Thématique Parisien
Stratégie — Brand platformATLANTA ASSURANCES
/ EXPERIENCES
FREELANCES (CB)STRATEGIC PLANNERCREATIVE DIRECTORMAY13PRESENT
/ CONTENTS
/ CONTENTS
SONY VOICE RECORDERSTRATEGYCREATIVE CONCEPTSEP13
/ CONTENTS
PUMASTRATEGYCREATIVE CONCEPTNOV13
S’APPROPRIER L’UNIVERS DE LA CULTURE URBAINE
EN S’ASSICANT AUX HÉROS QUI LA COMPOSENT
/ CONTENTS
SILICON SENTIERSTRATEGYBRAND PLATFORMJUN13RATP DEVSRATEGYCREATIVE CONCEPTAPR14
/ CONTENTS
ATLANTA ASSURANCESSTRATEGYBRANDPLATFORMJAN16
/ CONTENTS
ING DIRECTSEARCHINSIGHTSSTRATEGYFEB09
/ CONTENTS
ING DIRECTPRESS CAMPAIN4X3 CAMPAINJUN09
/ CONTENTS
UNIVERSAL MOBILECONSUMER TESTTV CAMPAINMAR07GREEN GIANTCONSUMER TESTBRANDPLATFORMDEC06
/ CONTENTS
VIVAKISANITARY TOWELSINSIGHTSMEDIA STRATEGYMEDIA MATRIXJUN13
/ CONTENTS
ISNOTDEAD PARISWEB VIDEOBRAND LAUNCHJUN10
/ CONTENTS
ISNOTDEAD PARISEVENTBRAND LAUNCHJUN10
/ CONTENTS
ITIKTAKSTRATEGYBRANDPLATFORMWEB STRATEGYFEB11
/ CONTENTS
ITIKTAKWEBSITEJUN11
/ CONTENTS
VOYWEBSITEMAR15
/ CONTENTS
ODEBIWEBMOBILEDEC09
/ CONTENTS
EMLINGSTRATEGIC CONSULTINGWEB STRATEGYMAY09DESSINE MOI UN MOUTONSTRATEGIC CONSULTINGWEB STRATEGYMAR10
/ CONTENTS
MISS SIXTYSTRATEGYEVENTJUN10
/ CONTENTS
ANAHSTUDY FRENCH BANKS HOUSE PURCHASE CAMPAINSJUL06
/ CONTENTS
CASINOSTUDYTHE SENIOR GENERATIONSEP07OLD EL PASOSTUDYTHE X GENERATIONMAR07
/ CONTENTS
RSFSTUDYTHE CHARITY BUSINESSAPR07SOCIÉTÉ GÉNÉRALEINTERNATIONAL BENCHMARKJAN07
/ CONTENTS
AIR LIQUIDESTUDYCAC40’S NEW IDENTITIESSEP06
/ CONTENTS
AGENCE ATUVUSTUDYBIO COSMETICS MARKETJUN08SAATCHI&SAATCHISTUDYBANKS COMMUNICATIONSFEB08
/ CONTENTS
SAATCHI&SAATCHISTUDYTHE PRICE IS RIGHT ?JUN07PRO BONOSTUDY00’S : HYPERMODERNIST DECADE ?JAN10
PRO BONO
/ CONTENTS
EDFSTUDYTHE CAC40’S LEADERS COMMUNICATIONSJUL07RALTPCONCEPTTHEMATICDEC13
/ CONTENTS
AGENCE VOYIDENTITYFEB14SILICON SENTIERIDENTITYJUN13
/ CONTENTS
ODEBIIDENTITYDEC09ITIKTAKIDENTITYMAR11
/ CONTENTS
TOASTEDIDENTITYSEP09CBIDENTITYMAY13
/ CONTENTS
MANDARINE GESTIONNY CARD 2012JAN12
/ CONTENTS
VOYCORPORATE PRESENTATIONFEB14CNESCORPORATE PRESENTATIONJAN15
/ CONTENTS
SAATCHI&SAATCHICORPORATE PRESENTATIONJAN07TOASTEDAGENCY BLOGSEP09
/ T.U
117 Av Philippe Auguste75011 Paris FRANCE
+33 (0)1 43 70 84 14+33 (0)6 10 20 04 09
CÉDRIC BARNATSTRATEGIC PLANNERCREATIVE DIRECTOR