book review session
TRANSCRIPT
BOOK REVIEW SESSION
MONIKA LOHIA 15D54 BIFAAS
ABOUT THE BOOKBOOK : STAY HUNGARY STAY FOOLISHAUTHOR : RASHMI BANSALPUBLICATION : CIIE, IIM AHMEDABADPAGES : 325
ABOUT THE TITLE
ABOUT THE AUTHOR Rashmi Bansal is a writer, entrepreneur and
youth expert. She is also the author of Connect the Dots,
Poor little rich slum and I Have a Dream. She is co-founder and editor of JAM (Just
Another Magazine) She is a columnist on popular Indian news
portal Rediff.com She is a consultant for international youth
research agencies such as The Futures Company (a division of WPP, London) and Flamingo Research (Singapore)
She has been a guest lecturer at various business schools of repute including IIM Ahmedabad, IIM Bangalore, ISB, SP Jain.
WHAT IS BOOK ABOUT? It is about 25 IIM-A graduates who chose to tread a
path of their own making. Interviews with the various successful entrepreneurs. Diverse in age, in outlook they made it big following
their passion. One thing in common: they believed in the power of
their dreams. Seeks to inspire young graduates to look beyond
placements and salaries. Parts in which story is divided:
The Believers The Opportunists The Alternate Vision
THE LIST OF ENTREPRENEURS
THE BELIEVERS Sanjeev Bikhchandani, naukri.com Shantanu Prakash, Educomp Vinayak Chatterjee, Feedback Ventures Ashank Desai, Mastek R Subramanian, Subhiksha Narendra Murkumbi, Shree Renuka Sugars Chender Baljee, Royal Orchid Hotels Madan Mohanka, Tega Industries Sunil Handa, Eklavya Education Foundation Vardan Kabra, Fountainhead School
THE OPPORTUNISTS Deep Kalra, makemytrip.com Rashesh Shah, Edelweiss Capital Nirmal Jain, India Infoline Vikram Talwar, EXL Service K Raghavendra Rao, Orchid Pharma Jerry Rao, Mphasis Shivraman Dugal, Institute for Clinical Research in
India Shankar Maruwada, Marketics Ruby Ashraf, Precious Formals Deepta Rangarajan, IRIS Cyrus Driver, Calorie Care
THE ALTERNATE VISION Venkat Krishnan, GiveIndia Anand Halve, chlorophyll S B Dangayach, Sintex Vijay Mahajan, Basix
Sanjeev Bhikchandani
PGP’89 The book of JOB
THE BELIEVER About him
The birth of a new venture
Hurdles on the way to success
Milestone
“Different people measure success differently”
Advise by Sanjeev Bhikchandani
Be early & do not exaggerate. Get great people. Don’t start business to make money. Spot opportunities. Get smart people. Your choices affect family.
Shantanu Prakash PGP’88 Rock with it, Roll with it
THE BELIEVER
Family Background
Education
Launch of a new Company
Start of EDUCOMP
Struggle
Educomp’s Revenue
Advise by Shantanu Prakash
Risk-reward equation.
Business better than job for IIM-A.
Do what interests you.
Ruby AshrafPGP’83Million Dollar Seamstress
THE OPPORTUNIST Family Background Education Why MBA Moved to US after marriage Appreciated for her dressing style Started precious formals Hobby made to business 2000 retail stores in US and middle
east
Advice by Ruby Ashraf
There is no formula for success
Just keep doing.
Learn from failures
Take up challenge stronger to be successful.
S.B.Dangayach PGP’72 A Sense of OWNERSHIP
THE ALTERNATE VISION Introduction.
Joined Asian Paints in 1972 at 20 years of age.
In 1974, joined Bharat Vijay Mills Pvt. Ltd.
New Plastic Venture.
Advise by S.B.Dangayach
Convergence between what conscience tells & what you do.
Do what your conscience tells you.
MY LEARNINGS It’s a risk taken tactfully. Be prepared for failures.
Have faith in your ideas.
Do business for passion not only for money.
Start small and then expand.
Must learn from experiences good or bad.
Believe in God. Seek your inner voice
THANK YOU