boosting pta fundraisers with social media
DESCRIPTION
Presented at Texas State PTA, Launch 2014 Conference. Learn how to choose the best fundraisers for your school group and amplify buzz, participation and profits in real-world events using social media tools like Facebook, Twitter, Pinterest and Instagram.TRANSCRIPT
Supercharging your Fundraisers with
Social MediaKaren Bantuveris
Founder & CEO@VolunteerSpot
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch20142
Boost Participation with VolunteerSpot.com/TXPTA
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
FOR ANYONE ORGANIZINGNO PASSWORDS
FOR PARENTS VOLUNTEERING!
FREE, Easy Sign-ups & Scheduling
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
SAVE TIMEBOOST Volunteer Turnout
REDUCE Leader Burnout
BUILD Loyalty & Donors
99% of Organizers
95% of Volunteers
would refer VolunteerSpot to a friend or colleague.
Why Leaders Luv VolunteerSpot
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
VolunteerSpot for Fundraisers
Simply Plan:CarnivalsConcessionsCook-offs
ConcertsFestivalsTournamentsRacesBook FairsWalkathons
and anything else you organize!
FREE!
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Agenda
• Fundraising Overview
• Product Fundraisers
• Building Online Community
• Real-World Fundraisers
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Fundraising Begins with Community
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
$$$ $,$$$ $$,$$$ $,$$$,$$$
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
• Who is buying & who is selling?• From Neighborhood door-to-door to
Facebook wall-to-wall• Can be in-addition to real-world
fundraising events or stand-alone• Social channels amplify participation &
profits• Include a ‘donate cash’ option• Create a communications timeline• Share results
Product Fundraisers
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Online Purchase
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Socialize your Sale
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Build your Community
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Social Media Strengthens your group
It’s like having a conversation!
Listen
Share
Connect
Inspire
When we have calls-to-action, our community will be engaged.
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Social Media Strengthens your group
TrustListen
Share
Connect
Inspire
Action
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Social Media Strengthens your group
TrustListen
Share
Connect
Inspire Action$$$
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Build your Community
• Website• Newsletters• Emails • Blogs• Public gatherings• Corporate and
community partners
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Build your Community
Show your Lions Pride!
www.facebook.com/CHSLions www.Twitter.com/CHSLions
Pinterest.com/wacc.org
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
What to Post?
1. Upload photos & video and tag volunteers (NOT kids)
2. Create ‘Events’ pages for big activities3. Fundraising & Membership Links & Status updates (#,%)4. Call for Volunteers 5. Interesting articles community happenings6. Questions/polls on related topics7. Thanks to corporate sponsors8. Appreciation to volunteers & participants
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
What to post?
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Real World Fundraisers
MORE TURNOUT
MORE FUN
MORE PROFIT
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Real World Fundraisers
MORE TURNOUT
MORE FUN
MORE PROFIT
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Real-World Fundraisers
Add SOCIAL to your communications plan to Build Buzz and Participation•Events & Tickets•Volunteer recruiting•Social incentives •Fun polls & ‘ticklers’•Members, bloggers, community/corp. partners•Check-ins•Photo sharing•Options to donate
MORE TURNOUT = MORE PROFIT
“Like” us on facebook and
get a bonus raffle ticket!
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Create a Social Media Plan
Identify… • Timeline of When to Post
• Which Social Channels
• What Messages
• Who will share
• How to measure
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Create a Social Media Plan
Include…•Onsite & Online tie-ins
•Social incentives
•Fun polls & ‘ticklers’
•Members, bloggers, community/corp. partners
•Check-ins
•Photo sharing
•Options to donate
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Social Media Plan
When Where What1 month before
• Publish URLs & Twitter/Instagram hashtag on all materials (#EECarnival)
• Carnival is around the corner – preorder tickets & skip the lines! <click here>
• Post: Please sign up to help at carnival <click here>
3 weeks before
• Who should we put in the dunking booth? Vote! • Basket Bidding warm-up! Check out these
awesomes. What do you want to bid on?
7-10 days before
• Carnival next Sat. Thx 2 R sponsor @BigStore!
1 – 2 weeks before
Personal buzz from community
• Can’t wait for Carnival! Which cake should I bake for the cakewalk? <photos>
• Definitely going to bid on this: <photo/link>. What’s your fav?
Example: Fall Carnival
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Social Media Plan
When Where What2 – 3 days before
Photos of prep work, updates on carnival booths, entertainment, prizes, etc.
Acknowledge volunteers and sponsors
At Carnival
POSTERS
Hashtags#
Check in
• Join us Online! Facebook, Twitter, Pinterest• Please tweet! #EECarnival• Tell us your favorite carnival booth on on
Facebook and get a free raffle ticket!• Project a Twitter ‘backchannel’ screen:
TodaysMeet.com• Social ambassador badges
“I for EElem, Do U?”
AfterLots of Photos & Video Thanks to volunteers and sponsorsRESULTS : $$ Raised, Impact to Group
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Pre-event Buzz
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Day-of Buzz
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Recognize Volunteers & Participants
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Thank Sponsors
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
A virtual bulletin board for pinning images and resources – a creative way to connect, share, and inspire your community to action!
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
• Highlight “hot” items
• Show off games and booths
• Show where the money will go
• Showcase your theme
• Photos of invitation
• Include website link below pin
Pinterest for Fundraisers
Thanks to Sherry Truhlar of RedAppleAuctons for the great ideas!
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Social Dashboard/Scheduling/Analytics
Analysis of Content, Sources & Influencers
Themed Profile Pics
Social Planning Power Tools
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Like the ideas, but don’t have time?
MAKE TIME! It’s Strategic
Add a volunteer leader: Social Communications Coordinator
& a TEAM of Online Ambassadors
Get Help!Get Help!
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Put ‘em to work!
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch201437
Take a Tour: VolunteerSpot.com/TXPTA
VolunteerSpot.com/TXPTA@VolunteerSpot #Launch2014
Pinterest.com/VolunteerSpot
Facebook.com/VolunteerSpot
@VolunteerSpot @VSpotMom
Happy #FUNdraising!