VolunteerSpot.com

Supercharging Fundraisers with Social Media

Karen BantuverisFounder & CEO

@VolunteerSpot

VolunteerSpot.com

Save Time. Get More Volunteers Involved!Coordinate volunteers and collect contributions – online, EASY!

Carnivals and Festivals, Races & Fun Runs, Book Fairs, Auctions, Walkathons, Cook-offs, Bake Sales, Product Sales and more!

VolunteerSpot.com

This webinar is for you if…

• you organize fundraising events for your group, school or nonprofit.

• you want to improve participation and boost profits.

• you want to involve others in supporting a cause you care about.

VolunteerSpot.com

Agenda

• Fundraising Overview

• Building Online Community

• Real-World Fundraisers

• Product Fundraisers

• Collect Contributions on VolunteerSpot

VolunteerSpot.com

Fundraising Begins w. Community

$$ $,$$$ $$$,$$$

VolunteerSpot.com

VolunteerSpot.com

Social Media Strengthens your group

It’s like having a conversation!

Listen

Share

Connect

Inspire

When we have calls-to-action, our community will be engaged.

VolunteerSpot.com

Social Media Strengthens your group

TrustListen

Share

Connect

Inspire

Action

VolunteerSpot.com

Social Media Strengthens your group

TrustListen

Share

Connect

Inspire Action

$$$

VolunteerSpot.com

Build your Community

• Website• Newsletters• Emails • Blogs• Public gatherings• Corporate and

community partners

VolunteerSpot.com

Build your Community

Show your Lions Pride!

www.facebook.com/CHSLions www.Twitter.com/CHSLions

Pinterest.com/wacc.org

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What to post?

1. Upload photos & video and tag volunteers (NOT kids)

2. Create ‘Events’ pages for big activities –

3. Fundraising & Membership Links & Status updates (#,%)

4. Call for Volunteers

5. Interesting articles community happenings

6. Questions/polls on related topics

7. Thanks to corporate sponsors

8. Appreciation to volunteers and participants

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What to post?

VolunteerSpot.com

Real World Fundraisers

MORE TURNOUT

MORE FUN

=

MORE PROFIT

VolunteerSpot.com

Real World Fundraisers

MORE TURNOUT

MORE FUN

=

MORE PROFIT

VolunteerSpot.com

Real World Fundraisers

Add SOCIAL to your communications plan to Build Buzz and Participation•Events & Tickets•Volunteer recruiting•Social incentives •Fun polls and ‘ticklers’•Members, bloggers, community/corp. partners•Check-ins•Photo sharing•Options to donate

MORE TURNOUT = MORE PROFIT

“Like” us on facebook and

get a bonus raffle ticket!

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Create a Social Media Plan

Identify…

• Timeline of When to Post

• Which Social Channels

• What Messages

• Who will share

• How to measure

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Create a Social Media Plan

Include…

•Onsite & Online tie-ins

•Social incentives

•Fun polls and ‘ticklers’

•Members, bloggers, community/corp. partners

•Check-ins

•Photo sharing

•Options to donate

VolunteerSpot.com

Social Media Plan

When Where What

1 month before

• Publish URLs & Twitter hashtag on all materials (#EECarnival)

• Carnival is around the corner – preorder tickets & skip the lines! <click here>

• Post: Please sign up to help at carnival <click here>

3 weeks before

• Who should we put in the dunking booth? Vote! • Basket Bidding warm-up! Check out these

awesomes. What do you want to bid on?

7-10 days before • Carnival next Sat. Thx 2 R sponsor @BigStore!

One – 2 weeks before

Personal buzz from community

• Can’t wait for Carnival! Which costume should I wear? <photos>

• Definitely going to bid on this: <photo/link>. What’s your fav?

Example: Fall Carnival

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Social Media Plan

When Where What

Few days before

Photos of prep work, updates on carnival booths, entertainment, prizes, etc.

Acknowledge volunteers and sponsors

At Carnival

POSTERS

Twitter#

• Join us Online! Facebook, Twitter, Pinterest• Please tweet! #EECarnival• Tell us your favorite carnival booth on on

Facebook and get a free raffle ticket!• Project a Twitter ‘backchannel’ screen

TodaysMeet.com• Social ambassador badges

“I for Cause, Do U?”

AfterLots of Photos & Video Thanks to volunteers and sponsorsRESULTS : $$ Raised, Impact to Group

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Day-of Buzz

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Recognize Volunteers & Participants

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Thank Sponsors

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A virtual bulletin board for pinning images and resources – a creative way to connect, share, and inspire your community to action!

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• Highlight “hot” items

• Show off games and booths

• Show where the money will go

• Showcase your theme

• Photos of invitation 

• Include website link below pin

Pinterest for Fundraisers

Thanks to Sherry Truhlar of RedAppleAuctons for the great ideas!

VolunteerSpot.com

• From Neighborhood door-to-door to Facebook wall-to-wall

• Can be in-addition to real-world fundraisers or stand-alone

• Amplify participation & profits• Include a ‘donate cash’ option• Create a communications timeline• Share results

Product Fundraisers

VolunteerSpot.com

VolunteerSpot.com

VolunteerSpot.com

VolunteerSpot for Fundraisers

Online Sign Up Sheet Example

Online Signups For:

CarnivalsConcessionsCook-offs

ConcertsFestivalsTournamentsRacesBook FairsWalkathons

and anything else you organize!

FREE!

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Give Time or Give $$• Add fundraising to

any VolunteerSpot activity

• Volunteers 10x more likely to donate than non-volunteers.

Give Volunteers a Choice

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Get Help!

Like the ideas, but don’t have time?

Create a position for a volunteer leader: Social Communications Coordinator

& a TEAM of Online Ambassadors

VolunteerSpot.com

Thank you for joining!Supercharging Fundraisers with Social

Media

*Become a part of our social community*

Facebook.com/VolunteerSpot

@VolunteerSpot

Pinterest.com/VolunteerSpot

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Join us! Pinterest.com/VolunteerSpot