Corporate OverviewChris Helgeson 

Who Are We?Who Are We?

Presentation effectiveness

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Client win rates

$10 billion+$10 billion+ 160,000160,000 20%+20%+

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CharlotteParis

Stockholm

Munich

Dusseldorf

New York

Liverpool

Singapore

Chicago

Dublin

Presentation EffectivenessPresentation Effectiveness

Content management

argument argumentEmotionalRational

Message Information Design Multi mediaPresenter support

Visual info

Verbal info

Sales psychologyPedagogy

ClientsClients

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ImpressiveImpressive

MemorableMemorable

EngagingEngaging

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ImpressiveImpressive

MemorableMemorable

EngagingEngaging

Impressive

I wanted to say that the last 2

presentations were a really big success.

The audience for the leadership

presentation loved it so much they wanted to be able to use it. I said no, and will be giving them your number

Madeleine AbdohHead of Employee Brand

m62 Impressm62 Impress

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EngagingEngaging

MemorableMemorable

EngagingEngagingImpressiveImpressive

Are those that pass the information over to the audience

Eliminate distractions for the audience

Are those that get the audiences’ attention

Use words the audience can understand

Have well defined messages that are relevant

Killer Presentations

Are those that get the audience's attention

Are those that pass the information over to the audience

Use words the audience can understand

Have well defined Messages that are relevant

Eliminate distractions for the audience

Killer Presentations

MessageMessage

Killer PresentationsKiller Presentations

Presenter

Presenter

Barriers

DistractionsDistractions

Audience

Audience

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???

???

???

???

Killer Presentations

message

or

Audience focusedPresenter focused

Presentation Effectiveness EvolutionPresentation Effectiveness Evolution

Effectiveness

1970 1990 2000 2010

Visual illustration

Visual illustration

Phonetic descriptionPhonetic

description

Visual illustrationVisual illustration

Presentation Effectiveness EvolutionPresentation Effectiveness Evolution

Audience focusedPresenter focused

Effectiveness

1970 1990 2000 2010

Visual illustration

Visual illustration

Phonetic descriptionPhonetic

description

Visual illustrationVisual illustration

Presentation Effectiveness EvolutionPresentation Effectiveness Evolution

Audience focusedPresenter focused

Effectiveness

1970 1990 2000 2010

Visual illustration

Visual illustration

Phonetic descriptionPhonetic

description

Visual illustrationVisual illustrationEngagingEngaging

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MemorableMemorableMemorableMemorable

EngagingEngaging

Forgetting CurveForgetting Curve

Recall %

01

20

40

80

100

60

2 6 31Days elapsed since learning

Infoattained

Infoattained

Inforetained

Inforetained

Source - Ebbinghaus 1883

MemorableMemorable

MemorableMemorable

Recall %

01

20

40

80

100

60

2 6 31Days elapsed since learning

Infoattained

Inforetained

Inforetained

Mnemonic processesMnemonic processesRelevance

Relevance

Mnemonic ProcessesMnemonic Processes

ChunkingChunking

Mnemonic ProcessesMnemonic Processes

Relevance

Relevance

Rehearsal

Rehearsal

Mnemonic ProcessesMnemonic Processes

ChunkingChunking

Soil Seed Shoot Bud Blossom

Relevance

Relevance VisualisationVisualisationAssociatio

nAssociatio

n

MemorableMemorable

Recall %

01

20

40

80

100

60

2 6 31Days elapsed since learning

MemorableMemorable

Inforetained

Inforetained

Infoattained

Infoattained

Presentation Effectiveness EvolutionPresentation Effectiveness Evolution

Audience focusedPresenter focused

Effectiveness

1970 1990 2000 2010

MemorableMemorable

Visual illustration

Visual illustration

Phonetic descriptionPhonetic

description

Visual illustrationVisual illustration

EngagingEngaging

Effective

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MemorableMemorable

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ImpressiveImpressive

MemorableMemorable

EngagingEngaging

MemorableMemorable

EngagingEngagingImpressiveImpressive

Effective

m62 Services m62 Services

4-6 Months

Rush Work

Linear salesLinear sales Online salesOnline sales Interactive sales

Interactive sales

Sales effectivenes

s

Sales effectivenes

s

Single product/service Multiple product/service

Generic presentationsGeneric presentations

Specific presentationsSpecific presentations

m62 Services m62 Services