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Janab A. Thangal Kunju Musaliar (1897-1966) Founder - TKM College Trust industrialist, philanthropist and visionary founded the TKM College Trust in 1956. The TKM College Trust established several premier centres of learning, from Schools to Professional Institutions.

Since 1995

Volume 18 & 19 2016Half yearly Newsletter

McKinsey & Company reports that automation will render millions jobless in sectors like electronics and

computing; a new challenge to deal with. It comes with its own opportunities. New ways of flexible systems

and policies are getting traction. These were the themes buzzing around in the Human Resource Conclave

organized by TIM. HR heads from Capegemini, Mahindra Finance, Cognizant Technologies and Green

Pepper Consulting guided the participants on talent choices in volatile world.

Third HR Conclave of TIM points a more flexi‐talent future for HR

thOn 9 November,2016 the Institute witnessed and validated the passing out ceremony of the 20th batch of participants who completed their experiential learning episode. Dr Karthikeyan Gokula Chandran IPS ,Assistant Superintendent of Police, addressing the gathering, recollected his experience in passing out function and narrated how one should carry oneself alone after graduation. He stressed the importance of conceptual understanding which is fundamental in the application of learning. ProfAbul Karim Musaliar, Executive Director, TIM, reminded the young graduates to be courageous and to maintain one's individuality throughout life, Prof P Nizzar accented the importance of making a difference and Prof AM Salim, Founder Director and alumnus of IIM Ahmedabad, urged the graduates to lead a life of integrity till the end.

The TIM Campus to Corporate (CaCo) Training Program and Alumni Boot Camp, 2016 brought together alumni, industry professionals, students, faculty and staff for an intensive and comprehensive six day training specially tailored

stfor participants of the 21 batch, aspiring for placements.

The remarkable participation by the thirty Alumni Members from Leading Corporates were really thrilled to expose the participants to the world of business by throwing in lights at the entry level positions, skill sets required, opportunities and career growth ranging from telecommunications, media, banking, FMCG, Insurance, IT and Consultancy services was a great learning experience for the participants. Career celebration of the past students of TIM and their achievements are integral to the development of current participants.

The programme was a milestone in the advancement of TIM vouching its professional presence across industries through a credible alumni network. The programme also turned out to be a TIM family meet leveraging 20 batches of successful track record.

Boot Camp & Training by Alumni

thPassingout of 20 batch Professionals

Faculty Space

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Alumnus extends placementsTIM alumni and their influential positions have

always been a help for finding placements for the current participants. TIM Batch VIII alumnus

Mr.Ramesh K R, Centre Head, Future Pipes India, Chennai facilitated offer letters to six participants of

TIM batch 20. “I am sure these offers can continue the tradition of TIM alumni in strengthening the ties

with the current batch and batches yet to come”, said Mr. Ramesh in the function, who also made a

point in coming back to college every year and interact with the training requirements.

Econometric Models : FDP on ForecastingEconometrics provides vital inputs into decision‐

making for business, opined Dr Vijayamohanan Pillai, Associate Professor, Centre for Management

Development, Thiruvananthapuram. He was leading a session on econometric models and forecasting in

TIM, as part of Faculty Development Programme. The programme detailed the role, implication and

frameworks of econometrics in business and policy making. Tools like GRETI and its applications were

discussed with faculty members in detail. Call for Boosting Entrepreneurship

and Right Start‐upsStudent Chapter of QMA at TIM organized a talk on

“Entrepreneurship” where Mr PH Kurian IAS, Principal Secretary Revenue,Government of Kerala, highlighted the initiatives by the Govt of Kerala to

promote and empower budding entrepreneurs. He appreciated the initiative of TIM of setting up a

Business Incubation Centre in association with KSIDC to contribute to the cause of entrepreneurship

development in the state. 'R' for Responsibility in CSR; Not Charity

Whatever we enjoy in this wonderful world is a free gift of nature and one has to depend on others for

peaceful coexistence said Padmashri Dr Kurian John Melamparambil, Founder and Chief promoter, Melam Group of Companies. Corporate Social

Responsibility (CSR), he stressed, is not charity but social and moral obligation of each individual and

institution. Along with developing humanitarian perspective of life, Dr Kurian exhorted the

participants to imbibe 'possibility thinking' in addition to positive thinking. Dr Kurian John also

released the TIM–Code of Ethics by handing over a copy to Prof T Abdul Karim Musaliar, Executive

Director, TIM.Workshop of SEM

One day FDP on Structural Equation Modeling using SPSS AMOS was conducted by Prof Somasekharan

Pillai, Associate Professor & HOD ,Dept of Statistics, University College. The programme covered areas

like SEM, Path Analysis and confirmatory factor analysis using AMOS.

New solutions to enhance management of IPRTIM Research Conference on Trends in Innovation and

Management of Intellectual Property Rights became a hub of insights and platform of sharing on IPR. Inaugurating the second

TIM Research Conference, Dr Suresh Das, Principal Secretary, Science & Technology Department, Govt of Kerala pointed out that increasing awareness among entrepreneurs, students and researchers in India is crucial for the success of IPR protection

campaigns. In the highly competing globalised economy, patents are being filed by competing organizations with a strategic

intent. Unless innovations are patented, the benefits do not reach the innovators, he concluded. Selected national and

international research papers were presented at the Conference.

Release of TIM International Journal

& launch of Alumni Privilege Card Rendezvous 2016, the annual alumni

get together witnessed the release of TIM

International Journal. TIM alumni members who is otherwise also

privileged, will be able to use Alumni

Privilege Cards launched in the same

function of Smrithi, TIM Alumni

association. The annual gathering was

held at Gate Way Hotel, Marine Drive

Kochi.

Connecting and Collaborating is the way forward ...

Campus to Corporate, an interaction with CEOs @ TIM campus in association with CII‐Yi‐TIM chapter brings light to new forms of institutional interactions with industries.

Path breaking offerings by entrepreneurs result in new employment avenues producing a cascading effect in the economy, contributing to better national income, spoke Shri Saji P Mathew, Deputy Director & Head, CII in the event. Mr Padmakumar,CMD ,Terumo Penpol talked about Entrepreneurial mindset. Mr. Madhu K G, Vice Chairman, CII & MD Ammini Energy Systems Pvt Ltd urged educational institutions to place great importance and value on closer interaction with industry and R&D organizations. TIM leads the way in the interface process.

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Campus Space

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Functional clubs in TKM Institute of Management keeps our participants busy.

Club Delights

Boundaries and Basics of Ethical PracticesSensitising the participants on Professional Ethics, Shri Sanjay Bhaskaran, ICT Advisor, Ministry of Telecommunications and Media, Republic of Nauru, advocated that managers being the real intermediaries between investors and profit are expected to professionally deal with business resources. Though ethical practices vary according to industry requirements, it is highly correlated to the personal value systems and ethical integrity of a person.

SPINZ 2016 :Annual Sports DayKRATOS,the Sports Club of TIM organized the annual sports day where four teams viz, Drucker Visionaries, Kotler Marketers ,Porter Forces and Prahlad Strategists tested their mettle against one another.The Executive Director inaugurated Spinz 2016 which comprised of both indoor and outdoor games.The day witnessed intense competition among the participants with Porter Forces grabbing the overall championship.

Banking on Digital Marketing: WorkshopTIM HR Forum –SYNERGY in its pursuit of bridging the Institute‐Industry gap, brought in Senior Managers in marketing from South Indian Bank who necessitated the importance of enhancing professional competence through personal development and growth. The Digital Thumbs –Up by the experts in Digital marketing presented a snapshot of the programme on Digitalization followed by a training on digital banking .

Blood Donation CampTIM Outreach organized Blood donation camp in association with IMA Blood Bank Society,Kollam and United Nations Academic Impact.Dr Anitha Balakrishnan ,Medical Officer,IMA, Blood Bank Society,Kollam addressed the audience on the importance of blood donation and the benefits of having a voluntary blood donor card.

Immersion Programme in MalaysiaA learning component integrated with the ever‐evolving academic fabric of TIM is Inter national Immersion Programme (IIP). Aimed at engaging directly with international business activity, IIP enables participants to explore, understand and embrace business across multi‐cultural and multi‐dimensional domains. Participants were able to familiarise the economic uncertainties by attending a session by Prof. Dr. Nazari on Global Debt Crisis at the University of Malaya. The factory visit to YAKULT helped the participants understand the corporate trends and responses. The contrasting architectural highlights of colonial edifices and modern skyscrapers presented an inlaid harmony of dichotomies. The day spent in Genting Highlands, the theme park, gifted unusual moments of merriment and jaunting the Genting skyway triggered the adrenaline and proved worthy.

Industrial visits in BangaloreTIM organised an industrial visit for 50 semester III participants to GP Foods, UNIBIC Biscuits India and Ostrich Mobility. The group was detailed on the company by the officials. They also answered the queries of the participants regarding different business matters, particularly on marketing and manufacturing. They were taken to the respective plants and facilities too.

A case workshop conducted by Mr Shajan Ninan, CEO, Kaizen Tutors Inc and visiting Professor of Harvard University

brings light to multiple layers of case teaching

Orchestrating a Case Class

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TKM Institute of Management, Musaliar Hills, Karuvelil P.O., Kollam - 691 505, Kerala. Ph : 0474 2482465, 2482466. mailinfo@tkmim.ac.in www.tkmim.ac.in

Contributions

Advisors: Dr. A. Viswanathan, Director , Prof. T. Abdul Karim Musaliar, Executive Director & Member, TKM College Trust, Mr. Sadiq S Thaha, Administrator & Member, TKM College Trust , Prof. P. Nizzar, Dean

Newsletter Editor : Prof. Anju . A Pagination : Raveendralal R.S

Publications :

"Stress & Stress Management in I.T Industry" ( ISBN : 976‐81‐8209‐443‐7) ,Text book authored by Dr.Manojkrishnan.C.G, published by M/S Vijay Nicole Imprints Private Ltd, Chennai.

“A comparative study on savings pattern among the women self‐help groups in Kozhikode and Kollam districts of Kerala”, in International Journal of Business and Administration Research Review (IJBARR),Vol ,No.2 , July 2016 ,by Prof Nisa.S

“Information Infra‐structure of B‐School Library. A strategic Literature based study." published in the journal of Management Research (GJMR) reviewed Bi‐annual Vol 2.Issue1, Pp: 11‐14, ISSN: 2454‐6631, Nov. 2016, by Dr.Manoharan Pillai.

“Smartphone Buying Behaviour among Youth In the Emerging Economies: A Study Conducted in India published in Journal of Economics, Marketing, and Management 4(3), pp.33‐47, ISSN: 2288‐2766, June 2016 ICMA by Dr. Vinith Nair and Dr. Babu George, Associate Professor of Management Fort Hays State University, USA.

“Exploring relationship between Brand Equity & Customer Loyalty in Pharmaceutical Market “,in the CMR University Sumedha Journal of Management by Dr.Manojkrishnan.C.G.

A Comparitive Analysis of the Performance of Stocks in the Equity and Derivative Segment of the Indian Capital Market in the Intercontinental Journal of Finance Research Review Volume 4 Issue 6 (June 2016) ISSN: 2321‐0354(Online), 2347‐1654(Print)by ProfArchana S

" Contrarian and Momentum Strategies:An Investigation with reference to Sectoral Portfolios in NSE" in NMIMS Management Review published by Narsee Monjee Institute of Management Studies, Mumbai , Volume 29 April‐May 2016, ISSN: 0971‐1023) by Dr Aravind M

" Business Ethics ‐ The next Leading‐Edge for Globalizing Indian Companies, published in peer review journal ‐ Primax ‐ International Journal of Commerce & Management Research, Bengaluru, Vol No: III, Issue No: IV, Jan‐ March 2016 ISSN: 2321 – 3604, March 2016 by

Dr Manoj Krishnan CG Prof Anju A published an article in the New Indian Express, titled : What you see is not enough to Believe, dated 21/05/2016

Recognitions/honours/achievements Prof.A.M.Salim, Founder Director of TKM Institute of Management was honoured for his contributions to Management & Commerce ( to

academia as faculty & to Industry as Consultant ) as part of " Guru Vandanam" at the National Seminar on Recent Trends in Commerce & Management ,IMDR, KITTS , Trivandrum.

Dr Manoj Krishnan CG has been selected editorial board member of “International Journal of Social Sciences & Economic Environment.

Dr.Aravind.M has been selected editorial board member of " International Finance and Banking" (ISSN: 2374‐2089) Dr Manoj Krishnan CG has become a member of HR ‐Sangam, Corporate HR Club, South zone.

Presentations and Participations Prof AM Salim and Dr A Viswanathan conducted two Management Development Programmes for Senior Executives of public sector

organizations under the Government of Kerala on Project Management at Trivandrum in association with Centre for Management Development. Participants from PSUs including KMML, Malabar Cements, Drugs and Pharma, Kerala Artisans Development Corporation, KSFE, Kerala Feeds, KELTRON, Coastal Area Development Corporation, Steel and Industrial Forgings, Kerala Electricals and Allied Engg , Kerala Agro machinery Corporation, Horticorp, TTP, Housing Board etc benefitted from the sessions.

th“The Relationship of Demographics on Entrepreneurial orientation : As study among University Students” at the 7 International Conference on

Excellence in Research and Education, organized by IIM Indore during May 5‐8,2016 by Dr MM Sulphey and Dr Jnaneswar K. "A Study on the Quality of Work Life among the Executives in Banking Sector ‐ An Empirical Study on the Banks in The Cooperative Sector in

Kollam City, Kerala", at the National Seminar on Recent Trends in Commerce & Management, organised by IMDR, Trivandrum by Dr Manoj Krishnan C G.

Participant achievements

Ms.Ashyia A (TIM 21)& Ms.Parvathy Sreekumar (TIM 22) won third prize for HR game at INFLORE'2016 , Intercollegiate Fest.

Ms.Ashiyia A & Mr. Firos Subair (TIM 21)

presented paper on : Impact of swapping of base thrate with MCLR in Indian Banking System at the 4

National paper presentation competition on

Changes in Disruptive Innovations in the Indian

banking industry : Emerging Business Paradigms thon 25 Nov 2016

TIM 22 partic ipants, Ms.Krishna Priya,

Ms.Sumayya H, Mr. Manu Manohar and Ms. Rinu

Maria Sebastain won II position for the event HR

Game in Le Emperoz 2016, the National level

Management Fest.

TIM librarian conferred

Doctorate for work on

Information Behaviour

Mr Manoharan Pillai, Librarian of

TIM has been awarded PhD by

Karpagom University,

Coimbatore . His thesis was on

Information Behaviour of Post

graduate Management

students.