Presented by

Industry size and contribution in GDP

79%

3%

15%

3%

INDUSTRY SIZE

TWO WHEELER THREE WHEELER

PASSENGER VEHICAL COMMERCIAL VEHICAL

SERVICE

SECTOR ,

56.90%AGRICULTURE

SECTOR,

17.45%

AUTOMOBILE

SECTOR, 7.10%

OTHER

SECTOR,

17.70%

CONTRIBUTION IN GDP BY ALL SECTOR

Historical Growth rate of automobile sector, reasons and porter’s five forces model 3

15.5

16

16.5

17

17.5

18

18.5

19

19.5

20

20.5

2012 2013 2014 2015 2016

Growth rate of automobile

sector

COMPITITIVE

RIVALRY(HIGH)

THREAT OF

NEW

ENTRANCE(L

OW)

SUBSITUTE

PRODUCTS(L

OW)

BARGANING

POWER OF

SUPPLIER(HI

GH)

)

BARGANIN

G POWER

OF

CUSTOMER

S(LOW

• The industry has attracted

Foreign Direct Investment (FDI)

worth US$ 17.40 billion during

the period April 2000 to June

2017

• Availability of car loan at low

interest rate

• Government of India extended

support to the industry by

increasing custom duty on

CBUs of commercial vehicles

from 10 per cent to 40 per

cent and reducing duty on

chassis for ambulance

manufacturing from 24 per

cent to 12.5 per cent

• Government of India aims to

make automobiles

manufacturing the main driver

of ‘Make in India’ initiative,

Reasons of growth

Company snapshot and history of company

Type-public

company

Industry-automobile

industry

Headquarter-

Mumbai

Maharashtra

Area served-

worldwide

CEO- Anand

Mahindra

Products-

automobiles

Revenue-₹83,773

crore (2017)

Operating income-

₹8,793 crore

Net income-₹2,592

crore

Total assets-₹61,239

crore

Number of

employee-39276

Parent-Mahindra

group

4

Swot analysis of the product5Strengths

• MARKET LEADER IN

MULTIPLE

AUTOMOTIVE

SEGMENTS

• EXCELENT

PRODUCTS

ACCORDING TO

INDIAN ROAD

CONDITIONS

• STRONG RESARCH

AND DEVELOPMENT

Weaknesses

• OVERDEPENDENCE ON AUTOMOTIVE INDUSTRY

• PRODUCT RECALLS AFFECTS BRAND IMAGE

• GEOGRAPHIC DEPENDENCE

Opportunities

• GROWTH IN INDIAN AUTOMOTIVE INSUSTRY:

• INCREASING DEMAND FOR HYBRID ELECTRIC

VEHICALS

• EMERGING NATIAON

Threats

• COMPETITION IN THE AUTOMOTIVE INDUSTRY

• COMPETITION IN OTHER BUSINESSES PUT

PRESSURE ON M&M

• STRINGENT REGULATION

Products of the company6

List of market competitor and market share

Volkswagen India,

1.64%

Nissan Motor

India, 1.88%

Honda Cars, 6.88%

Renault India,

4.43%

Toyota Kirloskar

Motor, 4.70%

Ford Motor India,

3%

Tata Motors,

5.60%

Mahindra &

Mahindra , 7.75%

Hyundai Motors,

16.72%

Maruti Suzuki,

47.38%

7

Competitor list of Mahindra

Maruti Suzuki

Honda cars

Toyota

Ford motors

Hyundai motors

Renault India

Nissan motors

Tata motors

Volkswagen

SWOT analysis of product8

Strengths

• Very high Premium

look in very affordable

price.

• High demand of SUV cars.

• Inside space is very big.

• Comes with smart Hybrid technology which reduce the fuel efficiency.

• Strong distribution and service network.

• Strong backing by the Mahindra and Mahindra brand.

Weaknesses

• No automatic variant segment.

• The engine of the Quanto has 3 cylinders which is smaller than the engines which are

normally present in the cars these days.

• Interior quality is very low.

• 3/5 rating by customers.

Opportunities

• The look is very premium but Mahindra and Mahindra can think about the quality.

• To capture market SUV, share to provide better to better features.

• Favorite segment of current youth.

• Leveraging the presence in SUV segment to extend brand

Threats

• Other international company’s product like Hyundai Creta, Renault Capture, Maruti.

• Product innovations and frugal engineering by competitors.

• Increasing fuel cost.

• Government policy.

• New technology comes in market

4 P’s of the product 9

product

• Mahindra quanto

• Air conditioner

• Power steering

• Remote trunk

opener

• Foldable rear seat

• Cd player

• Adjustable seat

Price

• C8 (1493cc),MANUAL ,DIESEL -

8.56 LAKH

• C6(1493cc),MANUAL,DIESEL -

8.04 LAKH

• C4 (1493cc)MANUAL, DIESEL-

7.56 LAKH

• C2 (1493cc)MANUAL,DIESEL-7.56

LAKH

• 4X4(1493cc)MANUAL DIESEL-7.0

LAKH

Place

• Company website

• Company showroom

• Cardekho.com

• Other online platform

promotion

• Free check-up trade

• Discount given on the spot

• Free test drive

• Warranty claim

• Free service

• Gift scheme

• Provide free accessories

SEGMENTATION

Demographic

Psychographic

Behavioral

STP and PLC of product

TARGETING

Targeted the middle class segment families, Price conscious people who wants more facilities with an affordable price, adults who want to buy their first car.

POSTINING

Positioning as an affordable premium SUV car in Maruti Suzuki company

.As a fuel efficient car providing a comfortable drive.

As a more technological & user friendly car.

Gross profit and net profit margin and direct and indirect cost 11

10.4910.07

9.03

7.74

0

2

4

6

8

10

12

2017 2016

AM

OU

NT

YEARS

Gross profit and net profit

gross profitnet profit margin net profit margin Column1

2017 (cr.) 2016 (cr.) Change (cr.)

DIRECT COST

Cost of Material Consumed 20913.11 19373.16 1539.95

Purchase of Stock in Trade 10893.63 10409.26 484.37

Change in Inventories -4.01 -215.80 -219.81

Other expenses 4755.04 4485.26 269.78

total 36557.77 34051.88 2074.29

INDIRECT COST

Employee Benefit Expenses 2595.37 2342.15 253.22

Finance Cost 145.58 155.29 -9.71

Depreciation & Amortization Expenses 1327.16 1108.61 -1118

Other Expenses 4755.04 4485.26 269.9

Total 8823.15 8091.16 -604.59

Fixed asset added during the year ,working capital and debt equity ratio 12

Assets Year % Chan

ge2017 2016

Tangible

Assets

28801.2

8

26080.

6610.43

%Intangible

Assets2902.07 2395.8

2

21.13

%Total Fixed

Assets

31703.3

5

28476.

48

11.33

%

Mar 17 Mar-16 Mar-15 Mar-14Mar-

13

Total Current

Assets

12,455.

99

11,633.

20

10,128.

21

11,288.

92

8,943.

43

Total Current

Liabilities

9,458.9

5

10,693.

67

8,974.2

7

8,766.7

9

8,150.

39

Working Capital2,997.0

4939.53

1,153.9

4

2,522.1

3793.04

Mar

17

Mar-

16

Mar-

15

Mar-

14

Mar

-13

Long Term

Borrowings

2,233.

99

1,495.

42

2,514.

13

3,744.

42

3,17

2.44

Equity Share

Capital

296.8

1

296.3

2295.7

295.1

6

295.

16

Debt Equity

Ratio7.53 5.05 8.50 12.69

10.7

5

Organization chart13

Director & CEO

HR MANAGERSALES

MANAGER

HR EXECUTIVE

TRAINER

SHOWROOM MANAGER

CORPORATE MANAGER

NETWORK MANAGER

CUSTOMER CARE

MANAGEREDP MANAGER

ACCESSORIES MANAGER

REGISTRATION MANAGER

FINANCE MANAGER

ACCOUNTS MANAGER

BACK OFFICE MANAGER

TRUE VALUE MANAGER

ADMIN MANAGER

SALESDATA ENTRY

ITEVALUATORINSURANCECASHIER

JD and JS marketing, finance and human resource post on online job portals

Marketing Finance

14

JOB DESCRIPTION JOB SPECIFICATION

Title: Marketing Head, Location: Mumbai,

Maharashtra. Summary: Responsible

of reaching targets fixed by company, related to new acquisitions and yearly reductions Lead generation. Resolve Customer complaints regarding sales and services.Help in the area related to AMPL

promotion TIME: Full time job

Experience: 12-18 years

Qualification: B.tech/B.E

+(MBA)

PG: Marketing as

specialization

Skills: Negotiation skills,

communication skills,

Networking skill, decision

making skill. Deep

knowledge of domain and

field.

JOB DESCRIPTION JOB SPECIFICATION

Title: Financial Manager Location: Delhi Summary: responsible for

finance department, they produce financial reports, direct investment activities, and develop strategies and plans for the long-term financial goals of their organization

Time: full time job

The Candidate should have

experience in Financial sector Qualification: B.COM, BBA,

M.COM, MBA Any other diploma in finance

Experience: 1 to 3 year in finance sector

Skills required: commercial

and business awareness.

Excellent communication and

presentation skills.an

analytical approach to work.

High numeracy and sound

technical skills.

Human resource JD &JS and skills required

JOB DESCRIPTION JOB SPECIFICATION

Title: senior HR executive Location: Pune Summary: responsible for

ensuring that department employees are well-versed in their areas of expertise. The various disciplines of HR require expertise in compensation, benefits, safety, payroll, recruiting and training.

TIME: FULL TIME JOB

The Candidate should have

experience as HR. Qualification: B.COM, BBA,

M.COM, MBA(HR) Any other diploma in human resource.

Experience: 2 to 5 years

The ability to communicate.

Communications are at the core

successful HR management,

Excellent judgment, Sensible,

honest ethics, Great negotiation

skills Strong multitasking abilities

15

REQUIREMENT

SOURSE OF

COMPAY Consultants

Online Job sites

Employee referrals

Campus recruitment

Job fair

Walking interview

Selection process and induction program16

screening application

Selection tests

technical interview

Medical

Selection decision

Reference and Background

checks Job Offer

Contract Of Employment

joining kit

Induction programOverview of the company.

Building and understanding

Understanding the company

Product range and positioning of each segment

Understanding the basics in the automobile

Role of financing as a sales tool and the various financing option available

Ensuring personal effectiveness

Types of training provide by Mahindra and Mahindra and performance appraisal model of company

Skill training

Professional and

legal training

Quality training

Technical

training

Soft skill training

Team training

17

360 DEGREE

FEEDBACK

REPORT

PEERS

CUSTOMERS

MANAGER

Employees benefits provided by company

INSURANCE,

HEALTH AND

• Health insurance

• Life insurance

• Vision insurance

• Disability insurance

• Dental insurance

FINANCIAL AND

RETIREMENT

• Pension plan

• Retirement plan

• Stock options

• Performance bonus

FAMILY AND

PARENTING

• Work from home

• Childcare

• Unpaid extended leave

• Maternity leave

VACATION

LEAVE

• Unpaid extended

leave

• Maternity leave

• Bereavement

leave

• Others benefits

18

Career planning and organization culture

• Candidate sourcing hiring

process automation agent-led

video interviews predicting

new hire performance

Onboarding reference

information personal

coaching

Objective setting capacity

predictions predicting

performance team fit

psychometrics

Payroll and benefits automation

engagement monitoring

Promote employees at

performance basis in

organization

Retention and attraction analytics

absences and accident prediction

fraud detection

Monitoring base supervision of

employee activities

Outplacement pension

administration alumni and

boomerang hire sourcing

19

Organization culture in Mahindra and Mahindra

20

MD & CEO Anand Mahindra inspirational quotes 21

“The opportunity to raise the quality of life is the biggest business opportunity going”