Ideas are about creating things that are born to live, not built to die.

Technology has evolved consumer brand interaction and communication

From static to dynamic

From top down to collaboration

From monologue to dialogue

Great ideas are more than campaigns and services.

The purpose has not changed:- create benefits for people - ease their lives - elevate them

But brands lack social skills

Brands are born to live

«Old» formula: Enduring skills

New «firework-formula»: Campaigns to spark conversations

«Born to live platforms» connect to people, and connect people

Seduce and motivate people to participate There exist a co-ownershipEndure and spark

«Born to live platforms» grow with people

Time

Rea

ch

Campaign Q1 Campaign Q2

Born to live, not to dieBorn to liveplatforms

Born to live, not to die

Ideas that are a part of peoples everyday life

Born to liveplatforms

Born to live, not to die

Motivate people

Born to liveplatforms

Born to live, not to die

Inspire people and create a co-ownership

Born to liveplatforms

Solving marketing problems is not anymore looking at brands problems, its asking the question: how to solve consumer problems?

Collaboration

Collaboration

Solving marketing problems is not anymore looking at brands problems, its asking the question: how to solve consumer problems?

By 2015, 50% of brands online communication will be created by consumers

Thank you!