7/20/2012

Report of industrial visit to Bosch Limited, Jaipur | By Neha Jain

BOSCH

LIMITED,JAIPUR INDUSTRIAL VISIT

Index

1. Objective of visit

2. Industry and Company Overview

3. Learning and Feedback

4. Other information

5. Acknowledgements

Objective of industrial visit to Bosch Limited

PGDM 14 batch visiting Bosch Ltd, Jaipur with Faculty

The objective of any industrial visit is to see the real business practices, ordeal text book knowledge with

industrial practices and build up the requisite analytical skills. The main purpose to visit the Bosch Limited was to

be familiar with the environment in which a production unit functions to carry out various actions and

procedures to bring about the undertaking of day to day operations and realize business goals. Interaction with

various managers and other employees was required to understand the management styles and the difficulties

at operational echelon.

Industry & Company Overview

The Bosch Limited plant is at a prime industrial location at Sitapura Industrial Area, Jaipur. Mr. Santosh Joseph

(HR manager) briefed us about the company.

The Bosch Group is one of the world’s major private industrial companies. In 1886, Robert Bosch founded the

“Workshop for Precision Mechanics and Electrical Engineering” in Stuttgart. This marked the beginning of Robert

Bosch GmbH. The headquarters of Bosch Limited are in Germany. The company provides employment to around

302,519 people worldwide and has 350 subsidiaries and regional companies all over the globe.

Bosch is a chief supplier of technology and services in India. Bosch entered India in 1922 at Kolkata and later set

up its manufacturing operations in 1953. Presently they have around 14 manufacturing sites and 3 development

centers. The company provides work for about 22500 workers in India, and achieved total combined income of

over 6630 crores in business year 2010 and had turnover of 68 Bi INR in 2011 (and Jaipur plant’s turnover is 9000

MINR). The Bosch Group holds 71.18% stake in Bosch Limited. (According to http://www.boschindia.com/)

Bosch Limited, India is headquartered in Bangalore, with manufacturing facilities at Bangalore, Naganathapura

(near Bangalore), Nashik, Jaipur and Goa.

In India, the Bosch Group is comprised of the following companies -

Motor Industries Co. Ltd.

Robert Bosch India Ltd.

Robert Bosch Chassis Systems India Ltd.

Bosch Rexroth India Ltd.

Bosch Limited manufactures and trades in all the three major business sectors of Bosch:

Automotive Technology:

Diesel and Gasoline Fuel Injection Systems, Car Multimedia Systems, Auto Electricals and Accessories, Starters

and Generators, Energy and Body Systems.

Industrial Technology

Packaging Machines, Special Purpose Machines

Consumer Goods and Building Technology

Power Tools, Security Systems

According to the company’s official, there is an invention every 30 minutes in the company worldwide.

The Jaipur plant manufactures VE Pumps and is one of the six Bosch plants all over the world. Jaipur plant has a

workforce of 1000 blue collar employees and 250 white collar ones.

Some facts:

The tagline of Bosch is “Invented for Life”

The company strives to create environment friendly products

As a CSR initiative, they have installed a clean water plant in Goner

They believe in less marketing

Almost every other car has a Bosch product in it

The average age of employees in Jaipur plant is 34 years

Both local companies and export houses are their customers

According to them, their success factors are independence, financial strength, innovative strength,

quality, reliability and global presence

They give 8% of annual revenue to Bosch family and after keeping up investment and future requirement

amounts rest is given to charity

Learning & Feedback about Visit

We were guided to the warehouse of products and educated about the management of goods, inventory and

supply system. The authorized representative (Mr. Ravi) made us aware of the work environment. We learnt

about the supply chain management, team management and product management in the Bosch.

The warehouse is called shop and is divided into areas according to the required stages in development of the

Fuel injection pumps. All machines are imported. The main divisions of shop are:

Assembly area

Calibration area

Post calibration area

Packaging area

There are two systems to enhance supply chain management: kalmal cards and two bin system. Both of these

ensure that there is no shortage of required goods and the exchange within the shop is transparent.

The whole unit is mapped into a chart with a technique called as VSM. This is updated twice a year. The progress

of individuals and their skills as well as issues related to production are displayed on Problem Solving Boards. The

problems are solved using fish bone method. To enhance team skills, Team Oriented Production Board is used. It

displays general, quality, cost and delivery graphs. Thus, we learnt about inner functioning of the organization in

practical scenario.

Feedback:

Bosch Limited is a multinational company and has a structural and well organized system. The company

encourages creativity and innovation. The visit can be defined as a valuable experience.

Other information

Bosch Limited was conferred with the Car & Bike India Award in "Best Auto Component Manufacturer"

2012, 2011, 2007

Received NDTV Car & Bike Award - ‘Automotive technology of the year’, 2010 and 2009

Received CNBC TV18 International Trade Award, 2010

Received in 2006: Dun & Bradstreet American Express Corporate Award - ‘Top Indian company in the

Auto Components sector’

Bosch has a monopoly in the sector of automotive development

Acknowledgements

I thank Ms. Ajeta Bhatia, Mr. Abhishek Tuteja, Mr. Adarsh Paretha and Mr. Ankit Sharma for organizing and

accompanying us to the visit.