boston marketing technology group 150223 george adams vizi apps

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Boston Marketing Technology Group Meeting February 23, 2015

George Adams, Co-Founder and CEO, ViziApps, [email protected]

Embracing Mobile to Move the Marketing Meter

Copyright 2015 ViziApps, Inc.

mailto:[email protected]

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Create Mobile Business Apps Visually The only online mobile platform to visually design your app’s user experience and use of backend dataViziApps.com

George Adams, Co-Founder and CEO

Earlier: • CEO SSH Communications Security Inc• VP Marketing and PC Products, Phoenix Technologies• Sun Microsystems, Analog Devices, Intel


http://www.saminnovator.com/

Moving from Best Practices to Next Practices™

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Mission: Bring members new ways to innovate for measurable results through interactive, peer-sharing events and content that focuses on ways to drive efficiency, effectiveness, market share, mind share and wallet share.

• Monthly Breakfast Roundtables• Monthly Sales and Marketing Next Practices Events

• Louis Gudema: President• George Adams: Founder and Board Member

See: www.SAMInnovator.com

Agile Sales and Marketing Thursday Feb 26 5:30 PMBentley University

http://www.saminnovator.com/

Before we start …

Mobile is a Major New Vehicle for increasing:• Market Awareness• Customer Engagement and

Nurturing• Conversions and Sales• Up-selling/Cross-selling• Marketing and Sales

Teamwork & Effectiveness

Mobile is NOT a Magic Bullet:

• NOT a Replacement for Fundamental, Holistic M&S Planning and Execution– Positioning– Target Customers/ Personas– Value Propositions– Quality Content– InBound & OutBound

Programs– People-People Teamwork

4Copyright 2015 ViziApps, Inc.

The Mobile Mind Shift

Copyright 2015 ViziApps, Inc. 5

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Web UX Mobile UX

Content is King! Context is King!• Websites• Email/eNewsletters• eCommerce• Webinars• Blogs• Social Media

• Relevant Web Content for Small Screens, plus …

Apps: • The Right Info• Right Now• Right in my Hand• and Tangible Branding

Mobile Marketing Mind Shift


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Mobile Can Compel Faster Results


• Location-based Promotions

• In-Hand CRM

• Conference Info

• Engagement Campaigns and Games

• Competitive Info

• Inventory and Delivery Lead-time Info

• Customer Loyalty Program Tracking and Redemption

• Impromptu Video Conferences with Remote Subject Matter Experts

• Pricing Tools, Quote Creators, and Solution Configurators

• Proposal and Invoice Builders with Signature Capture

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Mobile Can Put Real-time Info in Sales and Customer’s Hands


1. People– Who are our Target Users?– What devices do they use?– Opt-in & Privacy Policies– How can Mobile increase our

M&S Team Effectiveness?

2. Objectives– How can we Increase Revenue,

Reduce Costs, or Close Sales Faster with Mobile?

– What Metrics should we use to Track Results?

Mobile Planning Factors

3. Strategy– How does Mobile fit the total

Marketing & Sales Gameplan?– What’s Mobile’s Role/ROI from

Awareness to Engagement to Revenue?

4. Technology– Mobile App or Mobile Site?– Push Notifications? SMS/Text?– mCommerce?– Audio/Video – Streaming or

Embedded – Agile Development Platforms 9Copyright 2015 ViziApps, Inc.

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Which mobile technologies and methods to use?

Some Technologies• Google Maps• Push Notifications • GPS and Geo-Fencing• Audio Playback/Capture• Video Playback/Capture• Mobile Commerce• Email, Text/SMS, …• Signature Capture• Social Media Integration• IoT Integration

Some Methods• Audience-specific

Engagement Mobile Apps/Sites:– B2C Branding Apps/Sites– B2E Sales & Service

Productivity Apps– B2B Client Engagement Apps

• Mobile Analytics– More Than Just Downloads– More than Web Analytics

• Customer Photo CaptureCopyright 2015 ViziApps, Inc.

Source: Apperian

B2C Example: Game-changing Retail App

Increased revenue by 300% at counters

Rolled out 20,000 iPads

Delivered a solution world-wide with zero local IT touch

Saved $2.5MM+ per year in direct IT costs


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Cust

omer

En

gage

men

t

Time

Mobile CRM

Faster M/S Communications

Push Nurturing Content

Live Chat

Expert Remote Demos

Technical Win

Objectives

Trusted Business Partner

Mobile Private Client Portal

Push Up-Selling & Cross-Selling

Info

B2B Example: Accelerating the Buying Cycle

Branding Apps

Mobile LeadGen

Business Win

Faster Quotes

Customer-centric Proposals

Solution Configurators

Faster Contract Negotiations

On-Device Signature Capture

Close


MQLs, SQLs

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Mobile can help marketing and sales work together more effectively

• Instant M S Communications– Overt and Covert– Planned and Impromptu

• In-hand, Marketing Content Repository– Organized, “Un-losable”

• Push Nurturing Content– Accelerate Deal Development & Closure

• Push Upsell/Cross-Sell Opportunities

Marketing

Sales


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Design your app online - No Coding - Free-form UX Designer & Native Features - Drag & Drop Backend Data - Plus: Can also use JavaScript and HTML5

Download to Test in Seconds

Publish or Update in Minutes

Create Mobile Business Apps Visually The only online mobile platform to visually design your app’s user experience and use of backend data


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Be Agile: Fastest Possible Development



Marketing, Sales, Services Managers,

“Citizen Developers”*“App Heroes”

ITProfessionals

Mobile Software Engineers - Not Our Target

Number of Users

Computer Skills

* Estimates Per Gartner Research, US Census Bureau,

247K *

20M*+

1.6M *

ViziApps Target Users

OurTargetUsers

2015+

Our Target Users to 2015


Some ViziApps Apps Commercial Property Management

Channel Partner Management(In Chinese)

Insurance Claim Processing

Free 30-Day Trial– $15/month Developer Account

Pro Plans:– Unlimited app end users and app

complexity– Update app at any time– Google Spreadsheets Data

Premium Plans:– Push Notifications, NFC, …– Salesforce, QuickBase, SQL

Enterprise Plans:– Per Developer, Per User basis– Annual Contracts

Pro Premium

1 app $ 99 $ 149

5 apps $ 79 $ 119

Discounts:– Annual payment– Volume app plans– Non-profit Organizations

Monthly Prices per App

Low Cost


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Design: Touch User Interface

Free-form visual layout

Create the exact user experience you are looking for

Label

Text Input

Button

Checkbox

Scrolling List

And Many More Fields To Choose From!


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Design: Page-By-Page App Structure


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Design: Themes for App Styling


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Design: Setup Data Sources


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Testflight.com

Public App Stores

Enterprise Mobile App Management Systems

ViziApps Instant Publisher

Publish: Distribution Options


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Boston Marketing Technology Group Meeting February 23, 2015

George Adams, Co-Founder and CEO, ViziApps, [email protected]

Embracing Mobile to Move the Marketing Meter


mailto:[email protected]

boston marketing technology group 150223 george adams vizi apps

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