September ‘11September ‘11

Education & Employment • ICT Sector • Unlimited Possibilities

NBCC Allied Health Buildingat Tucker Park, Opening Fall 2011

Education has become a life-long eventfor most people these days. More andmore we see education and employmentclosely linked. Many employers offereducational upgrades to their employeesto help them advance. This issue ofCurrents is focusing on all the differentlevels of education and the symbioticrelationship they have with employmentin our City.

There are many levels of education andcareer paths for people to choose from.The Saint John Board of Trade supportsthe Six Destinations After High School:apprenticeship, community college, directto work, military, private college, anduniversity. The path for students can seemto be a daunting decision. Parents can helptheir children by encouraging them tofigure out where their interests lie.

To assist parents in helping theirchildren, our future workforce, decidewhat they want to do after high school,we will be hosting a Toolbox to helpparents figure this out with District 8’sWorkroom coordinators who will beproviding information on Plan To AchieveCareer Excellence in October. OnNovember 2nd we will be hosting thesecond Annual Unlimited PossibilitiesLuncheon during Take Our Kids to WorkDay in School Districts 6 & 8. The guestspeaker, Pat McLaughlin, formerly of theEdmonton Oilers and currently workingwith JD Irving Limited will provide a talkabout his career path.

When students leave high school theirlearning does not stop. Indeed, in orderto thrive in today’s rapidly changing world,we need to constantly upgrade ourselvesand encourage our employees to do thesame. There are many trainingopportunities available to people whetherit be formalized training at a post-secondary institution, more personalizedlike a life-coach, or more social like thelunch en français offered by the Saint JohnMulticultural and Newcomers Resource

Chair’s Message

John Warrington, Chair of the Saint JohnBoard of Trade

Centre where individuals who are lookingto improve their conversational Frenchskills can participate.

Frequently there are more and morecertifications employees are encouragedto achieve by their employers. Whetherit’s an MBA or Six Sigma certification toname just a few, employers know thathaving employees that are continuallywilling to learn is a re-investment in theirorganization and their sustainability. TheSaint John Board of Trade providesmembers with the opportunities to learnthrough our Toolbox Workshops, BrownBag Seminars, Distinguished SpeakerSeries, and special guest speaker events.

This Fall the Saint John Board of Tradehas a number of learning opportunitiesorganized, including a luncheon with theGovernor of the Bank of Canada, MarkCarney in September, a luncheon withBank of Nova Scotia’s Chief Economist,Dr. Warren Jestin in October, and aToolbox on Sustainability in November.

For more information on Saint JohnBoard of Trade events and news visit ourwebsite, twitter, newly launched Facebookpage or our LinkedIn group!

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Education & Employment

Saint John's Evolving Workforce: A look back and to the future

Since the early 1990’s Saint John hasexperienced a significant shift in itsworkforce.

Today, Saint John has one of the mosthighly educated workforces both in trades,diplomas and university degrees in NewBrunswick. More Saint Johners work in‘white collar’ environments than intraditional industrial workplaces. Morewomen have entered the workforce in theregion than men since 1995. The SaintJohn CMA boasts the highest level ofhousehold income in NB. There is anincreased level of bilingual workforceparticipants in the region and Saint John’scurrent workforce is less labour intensive. 

A combination of factors has lead tothis shift:

Diversification: The end of the frigateprogram saw Saint John’s unemploymentrate hit the double digits. Action wasrequired and a new economic developmentstrategy of diversification for the regionwas adopted.  Saint John's economiclandscape now boasts 5 main businesssectors: Tourism; InformationCommunications & Technology (ICT);Health and Life Sciences; Energy andAdvanced Manufacturing. Emergingsectors include: Financial Services andMining.

Technology: The surge in technology

since the early 90’s has forever changedwhere and how business is conducted. Asa result, Saint John employers havetransitioned to smarter ways of doingbusiness which requires a more educatedworkforce. Even traditional industrialtrades occupations require highlyspecialized computer know-how. The needfor high levels of physical manpower inSaint John’s manufacturing sector hasbeen reduced by increased investment intechnology and innovation. One of thefastest growing business sectors in theregion is Information Technology (IT);between 2001 and 2006 over 1500 peoplewere hired to work in this industry.

Access to Post-Secondary Education:From 1986 to 2006, the number ofuniversity degrees in the Saint John CMAincreased by 94% and a significant portionof this increase occurred after 1995, whenUNBSJ began granting degrees. The NewBrunswick Community College haspartnered with local companies to ensuretheir graduates address employer needs;94% of NBCC graduates are hired withina year of graduation.

Currently, employers are facing moremajor changes in Saint John’s labourforce; it’s beginning to shrink and age.The year 2011 is the first year that BabyBoomers, who represent the largest cohort

of workers in our province and indeedCanada, are eligible to retire. This situationcombined with increased globalcompetition for skilled workers, a stagnantnatural population growth rate in NB andlow immigration numbers will result inknowledge loss, and skills gaps.

In the next 10 years, the strength of theregional economy will be dependent onthe ability of local business to secure thepeople with the right skills at the righttime to ensure success.

Employers can avoid serious impact totheir business operations by:1. adopting progressive succession,

recruitment, and retention strategies;2. increasing investment in innovation,

education and technology, in order todo more with less;

3. branding their workplace as a‘destination of choice’ for talentedworkers; and

4. hiring more immigrants.In order to assist local employers adjust

to these workforce strategies, localbusiness support organizations such asthe Saint John Board of Trade and theWorkforce team of Enterprise Saint Johnoffer regular training opportunities andlinks to government programs.

Article submitted by Gina O’Rourke-McKay,Workforce Coordinator, Enterprise Saint John

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Continuing education is a win-winsituation for employers and employees.Employers gain a more highly trainedworkforce without the need to go througha sometimes costly and time consuminghiring and training process. Employeesare able to build their skill set and makethemselves indispensable to theiremployers.

In Saint John we have manyopportunities for continuing education.Some of the options are private collegetraining (like Eastern College), publiccollege training (New BrunswickCommunity College- Saint John), anduniversity (University of New BrunswickSaint John). Below is a brief outline ofwhat each of these three members offer.Eastern College

Eastern College, formerlyCompuCollege, is a nationally recognizededucational institution with sevencampuses across Atlantic Canada: SaintJohn, Moncton, Fredericton,Charlottetown, Halifax, Dartmouth, andSt. John’s. Eastern College hasbeen training students for over 25 years,and has helped over 25,000 graduatescreate successful careers. You will find atruly unique educational experience withhalf-day classes, monthly starts, industry-experienced instructors and practicalhands-on training.

Along with diploma programs, EasternCollege also offers certificate courses.Subjects offered include Microsoft Word,Excel, Access, Power Point, etc.Participants are often supported by theircurrent employer and are working towardsfuture career advancement. Some studentsare interested in refreshing or upgradingtheir work skills. Contact a campus nearyou to learn more about what certificatecourses are available.

With a graduate employment rate ofover 90%, Eastern College is “the rightschool for the job”. Visit easterncollege.catoday.New Brunswick Community College -Saint John

NBCC offers a variety of continuing

education courses and programs designedto meet the lifelong learning needs of thecommunity. Courses offered vary at eachNBCC location, and range from: non-credit courses for personal interest anddevelopment, college credit courses forpersonal interest, career development, orto apply towards a college program, andcomplete programs taken over time,leading to a college certificate or diploma.

Continuing Education courses aredelivered using a variety of methodsincluding on-campus evening classes,evening or weekend workshops, orregularly scheduled coursework duringthe week. For more information, visitNBCC.ca.University of New Brunswick SaintJohn

The Saint John Campus of theUniversity of New Brunswick offers thebest of both worlds to lifelong learners.

Whether you are planning to continueyour education in the classroom, or topursue professional developmentopportunities – UNB Saint John iscommitted to meeting your needs.

UNB Saint John offers degree programs,such as the popular Bachelor of AppliedManagement Program which builds uponprevious college credit, as well as anumber of certificate programs designedto focus on a particular area of interest.In addition, Professional Developmentprograms designed to advance the careersof individuals looking to sharpen theirmanagement and leadership skills areoffered through Saint John College atUNB Saint John.

Further information can be obtained byvisiting our website: www.unbsj.ca or bycontacting Courtney Rock (crock@unb.ca)or Michelle Cook (mcook@unb.ca).

Education & Employment

Continuing Education: A Win-Win Situation

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September 2011

Unlimited Possibilities

Each year hundreds of grade ninestudents in School Districts 6 and 8 takepart in Take Our Kids to Work Day. Thisevent enables students to accompany aparent or mentor to their place of workfor the day to experience a day in a workenvironment. The day is organized to helpstudents make decisions about what theywant to do, where they want to go, andwhat they want to be. To compliment thisday, the Saint John Board of Trade hasorganized the Unlimited PossibilitiesLuncheon to help inform students aboutthe six destinations after high school andto provide employers with an educationaloption for lunch.

Last year’s luncheon featured JamieKorab, 2006 Olympic Gold Medalist inCurling who spoke about the need to setgoals and work hard to achieve your

Our Kids…Their Future…Unlimited Possibilities

colleague Jamie Korab was a great successwith students - hearing first hand abouthow dedication and perseverancecontribute to success - whether you're anOlympic athlete or simply trying to figureout your career path. The UnlimitedPossibilities Luncheon has done a terrificjob of presenting excellent role models tothese students."

This year’s Unlimited PossibilitiesLuncheon is scheduled for Wednesday,November 2nd at the Saint John Tradeand Convention Centre. For moreinformation on the Unlimited PossibilitiesLuncheon, sponsorship opportunities, orto register visit the Saint John Board ofTrade website’s Events Calendar atwww.sjboardoftrade.com or call theBoard’s office at 634-8111.

dreams. This year, for the second annualUnlimited Possibilities Luncheon, PatMcLaughlin with JD Irving and formerMarketing Director with the EdmontonOilers will speak to students.

As part of the registration, employerswill be provided with a scavenger huntfor the students to fill out in the morning.The scavenger hunt encourages studentsto find out about the different career pathsand the six destinations after high schoolto help them realize their unlimitedpossibilities.

"The luncheon is a great opportunity toreach out to students at a critical time intheir career and life planning," accordingto Eric Poirier, Bell Aliant RegionalManager for Southwestern NB and SecondVice Chair  with the Saint John Board ofTrade. "Last year's participation by

Immediate Past-ChairMike Murphy & JimKokocki, Co-Chair of BoT’sBusiness Education Forumspeak with Jamie Korab,2006 Olympic GoldMedalist at the UnlimitedPossibilities Luncheon onNovember 3, 2010.

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Saint John Board of Trade

Policy Update

• In July the Board submitted feedbackon the draft Municipal Plan to the PlanSJteam in support of the plan for thesustainable growth of Saint John andencouraging to ensure the draft planencourages development in specific areasthrough positive reinforcement rather thanhinder it.

• The Saint John Board of Trade sentletters to the Provincial and Federalpoliticians encouraging support for theproposed renovations to the Saint JohnTrade and Convention Centre. Therenovations will provide the opportunityto generate over $14 million in newrevenue on an annual basis which willhelp strengthen the Saint John economy.

• The Board of Trade was pleased withthe Provincial Government for listeningto small business following theannouncement the government was goingto postpone the scheduled increase in theminimum wage until April 2012.

This summer the Saint John Board ofTrade has focused on several issues ofimportance to our members. To view acopy of the submissions, visit the Boardof Trade’s website under Advocacy.

• The Board of Trade supported theForestry Industry by sending a letter toMinister Northrup supporting the ongoingpublic consultation and encouraging thegovernment to wait until the Crown LandsTask Forces have completed their reportsbefore enacting any new allocations orregulations.

• The Board supported IrvingShipbuilding’s bid for one of two contractsin the National ShipbuildingProcurement Strategy in a news releasein June. There is potential benefit fromthis multi-million dollar project to NewBrunswick and Saint John companiesthrough the already existing supply chainnetwork in the region.

“Every day is a school day,” acolleague of mine used to tell me,suggesting that there is somethingto learn every day, no matter whatthe circumstance. And that if weapproach our job with this mindset,not only we will be more effectiveat what we do, we also will growour skills.

Needless to say, the world ofInformation Technology isconstantly changing, and the paceof change is ever increasing. Ifone’s skills aren’t current, itbecomes challenging to find work.It’s not only “what knowledge andexpertise is needed today” but also“what will the market demandtomorrow?” In the world of ITconsulting, trying to balance projectcommitments with personaldevelopment seems an impossibletask. At Ambir, training and skillsimprovement is a must, and is akey component of each Ambirite’sannual performance review. Wework continuously to supportpersonal growth to align not onlywith what customers need but alsowhere each Ambirite wants to taketheir career.

In the end, personal growth is apersonal responsibility, but workingcollaboratively to “sharpen thesaw” becomes a win-win-win, forAmbirities, Ambir, and ourcustomers.

Article submitted by Michael George,Senior Consultant, Ambir.

MemberProfile: Ambir

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Education & Employment

Layoffs Threaten OurNext Generation of Leaders

In recent months, we’ve seen severalAtlantic Canadian companies announcelayoffs. Though they happen with somefrequency, these particular layoffs raisedeyebrows. It wasn’t just the timing, comingin the wake of reports we have finallyemerged from a prolonged recession.  It’smore the unprecedented nature of thelayoffs that drew attention.

Traditionally, layoffs have focused onculling under-performers, duplication inpositions and individuals near retirement.This time, companies are cutting some oftheir best employees.  In some cases, it’sthe economics of the market that arespurring these decisions. In others, it’s theeconomics of the individual businesses:they’re simply not competitive.

Whatever the reason, these layoffs havebecome a topic of concern in myconversations with regional businessleaders, and for good reason. We have amarketplace congested with high-potentialavailable talent, but few positions to matchtheir skills. Unless we create moreopportunities, we will lose them, andpotentially our next generation of businessleaders, to more lucrative markets.

It’s not just homegrown talent lookingelsewhere for opportunities. AtlanticCanada has lagged the rest of the countryin attracting immigrants and internationalstudents. Given the choice of staying andtaking a lesser role in the workforce, ormoving to a more active market such asToronto or even Winnipeg, they opt torelocate. 

You might expect demographic shiftsto alleviate some market congestion asmore boomers begin retiring. Yetcompanies are choosing to eliminatepositions to economize instead of savingthem for high-potential talent. Meanwhile,other companies are cutting leadershipdevelopment programs from their budgetsto save money. The result? We are losingskilled labour and leadership candidates.And the question on everyone’s mind ishow do we reverse this trend?

One approach is to encourage ourexisting businesses to expand, taking onmore risk and new markets. Traditionally,some of our best companies have focusedsolely on serving this region, and havedone well enough such that they havesurvived for generations, and have beenprofitable. In some cases, this local focuswas born of limited resources. In others,it reflects a tendency as a region to bemodest in our goals, and our abilities – abelief that being an Atlantic Canadiansuccess story is sufficient. Still, in othercases, it may be the complexities or hurdlesinvolved in growth or exporting a productto national or international markets thathave held us back.

Yet times have changed. The evolutionof business and technology has been suchthat many barriers to expansion andexporting have all but disappeared.Meanwhile, more companies are cominginto our region, competing for shares ina market that is relatively small in size,making it much harder for AtlanticCanadians corporations to thrive bymaintaining a local focus. If our companiesdon’t grow, if they don’t look to othermarkets for clients, or as potential satelliteoffices, they may perish.

Another suggestion gaining traction isto grant Canadian citizenship to post-secondary international students who earntheir degrees here. This could have severalbenefits. For one, it would help us addressthe challenges of an aging demographic.It could motivate existing entrepreneursto expand, just to accommodate this newtalent pool. And we could draw on it toattract new industries to our region, furthereasing congestion in our marketplace.  Itcould drive those young minds to take anentrepreneurial leap into our AtlanticEconomy.

There are many other initiatives toconsider, such as renewed investment inskills development for our youngemployees, so we cultivate and retain anew generation of leaders. Regardless,the key is to encourage existing and newbusinesses to take risks and be moreentrepreneurial. As our companies expand,so will our economy, and the number oflucrative jobs we can offer.  Ultimately itmeans we will be well positioned to holdon to the talented youth of today, and forgethe leaders of tomorrow.

Article submitted by Jeff Forbes, Vice-President,Knightsbridge Robertson Surrette

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Saint John Board of Trade

B-o-Tee Golf Classic

The Saint JohnBoard of Trade’s24th Annual B-o-Tee Golf Classicwas held onThursday, August18th at theRockwood ParkGolf Course.

Networking was the game for membersand guests who attended the Tournamentand Banquet. This successful event sold

out a month in advance!Following the

Tournament, the participantsgathered at the Lily LakePavilion for a banquetcatered by Lily’s Café, silent& live auctions, and anetworking mixer.

“Year after year our GolfTournament gets better

thanks to the dedication and hard work ofour Golf Task Force” said JohnWarrington, Chairman of the Saint JohnBoard of Trade. “I want to thank the ChairStephen Leach, the Vice-Chair, IanMcGavney, and all of the members of theTask Force for making this anextraordinary event!”

A special thank you to Medavie BlueCross, the Tournament Sponsor! Also,special thanks to our Gold Sponsor: CHSJCountry 94 and 97.3 The Wave; our SilverSponsor: Air Canada; our BronzeSponsors: C.M.A. New Brunswick;Century 21 – River Valley Realty Ltd.,Chandler, Fidelity Investments, Lily LakePavilion, Taylor Printing, and TimHorton’s; and our Golf Cart Sponsor: T.D.Canada Trust. Thanks to all of our holesponsors, flag sponsor, and prize donorsfor making this year’s Golf Classic amemorable event!

Golfersenjoyedsomebeautifulweather

Golfersenjoyed their

meal at theLily LakePavilion

The Tournament Winner,Taylor Printing with

sponsor Medavie BlueCross, Shelley Kee

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September ‘11 • Volume 8 No. 3Currents is published 4 times a year for members ofthe Saint John Board of Trade and Greater Saint John’sbusiness community. Average circulation is 5,000 perissue including distribution to all Board of Trademembers and to all business addresses in GreaterSaint John. Opinions expressed in this publicationare not necessarily the view of the Saint John Boardof Trade. Suggestions and comments are welcome.The Board of Trade cannot be held responsiblefor any errors or omissions that may occur in thispublication. Currents reserves the right to editany material submitted.

SAINT JOHN BOARD OF TRADE BOARD OF DIRECTORS

EXECUTIVEJohn Warrington, ChairpersonCFO Atlantic Ltd.Larry Hachey, 1st Vice-ChairBlueChip Leasing AtlanticEric Poirier, 2nd Vice-ChairBell AliantPatrick Sohy, SecretaryAvant-Garde Construction and Management Inc.Matthew McKenna, TreasurerGrant Thornton LLPJ. Michael Murphy, Immediate Past ChairBMO Bank of MontrealAndy Lodge, Member-At-LargeBarry SpaldingChristine Fagan, Member-At-LargeWorksafeNB

DIRECTORSRob Belliveau, Emera New BrunswickMargo Buchanan, Owens MacFadyen Group Inc.Michael George, AmbirKevin Hocquard, Stantec Consulting Ltd.Dr. Mary Jarratt, Saint John Medical SocietyMary Keith, J.D. Irving, LimitedGrant D. Kimball, Angus-Miller Provincial InsuranceBrokersClaire Ryan, FUSIONDr. Ruth Shaw, University of New Brunswick, Saint JohnMark Sherman, Irving Oil Operations GPGerry Verner, Brunswick NewsScott Walton, Enovex

STAFFImelda Gilman, PresidentCarole Cunningham, Office & Events CoordinatorMichelle MacDonald, Administrative AssistantErinor Jacob, Policy & Research Officer

CONTACTPlease address editorial enquiries to:Saint John Board of TradePO Box 6037, 40 King St.Saint John, NB E2L 4R5Tel: (506) 634-8111 Fax: (506) 632-2008E-mail: igilman@sjboardoftrade.comVisit our website at www.sjboardoftrade.comLike Us on Facebook & Follow Us on Twitter

PRODUCTIONEditor: Imelda GilmanGraphic Design & Production: Morrison MarketingPrinting: TranscontinentalMail Preparation: United Catena Training CentreMailed under Canada Post Publications MailSales Agreement No. 40010390

Education & Employment

Saint John is the Think City:The Urban ICT Economy

Saint John’s information andcommunications (ICT) sector, largelyinvisible to the general public, isconcentrated in our city’s heritage-richUptown. A clustering dynamic is takingeffect, and this sector is now positionedfor expansive growth through continuedattraction of skilled workers andinvestment. Saint John is the collaborativeenvironment for ICT business growth onCanada’s east coast. Through a newinitiative, The Think City, the storybehind Uptown Saint John’s growing ICTsector will be told in a creative way.

With the support of Enterprise SaintJohn and Uptown Saint John, the localICT industry is using online socialchannels to start and feed collaborativerelationships with members andsupporters. A community that we can see,feel, and participate in is being built forour own benefit and for anyone in theworld who wants to work in the kind ofrare urban technology business campuswe have here.

Saint John has over 30 ICT companies,employing thousands of people, mostlywithin 3 blocks of each other in ourUptown core. This is overlayed with acomplete and experienced professionalservices sector, a vibrant restaurant andentertainment district, historic architecture,waterfront access, and a growing urbanresidential scene. This is the authenticurban economy that cities all over theworld are trying to emulate and we haveit here in spades!How To Get Involved: BroadCommunity Recruitment

This plan needs the support of thecommunity. Here are some ways how allmembers of the community can connectwith our ICT sector and participate in ourgrowth.New Talent Ambassador

New Talent Ambassadors have madethemselves available online in a veryvisible way on the new website. They will

take calls and make online connectionswith people interested in joining our ICTsector. For anyone who wants to talk toour people about what life and work islike here, these Ambassadors will be hereto help, in typical Saint John fashion.

A number of our Ambassadors are onthe site now but others in the communitycan join through theThinkCity.ca to addtheir voice to the list of proud Saint Johnerswho wish to share their stories.Freespots

Our acclaimed Freespots initiative getsa facelift! Any local business can light upa wifi hotspot and be promoted for freeon the new website as a location for theICT industry to meet and do business.Visit theThinkCity.ca site to find out howyou can register and be promoted as aFreespot.Online Ambassador

Anyone who uses online socialnetworks can be an Online Ambassadorto spread the word about the great thingshappening in and around our ICT sector.Like the Think City page on Facebook,use and follow #theThinkCity hashtag onTwitter, and join the Think City Linkedingroup. Whatever suits your interest.

Most importantly, Online Ambassadorscan take special ownership of ourcommunity online to tell their own stories,share others and comment supportivelywhenever they feel inclined.propelICT Mentorship

Members of the broader businesscommunity can become propelICTMentors, offering assistance to early stageICT businesses in New Brunswick.NBIT Council Committee Participation

The NBIT Council Committees whoare tackling some of our industry’s greatestchallenges across the province.Information and links to these committeeswill be provided and members of ourindustry encouraged to participate.

Article submitted by Jeff Roach.

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Saint John Board of Trade

MemberBenef itsMembership Milestones

"Evolving Solutions has been a memberof the Saint John Board of Trade since2005. During this time, our membershiphas helped to promote our company'sproducts and services throughout theregion in many ways, most notably withour online membership listing on theBoard's website. Through this listing wehave had the opportunity to post our logo,company and owner profiles, free websitelink, Google map, and client referrals. Asa busy small business we are also keptinformed of what is happening in ourbusiness community through the website,e-newsletter and social media. Ourmembership keeps us connected!"

Chris Nadeau, PresidentEvolving Solutions

The Saint John Board of Tradewould like to recognize and thankour longstanding membercompanies. Please join us incelebrating this year's milestoneanniversaries.

83 YearsMoosehead Breweries Limited

56 YearsGilbert McGloan Gillis

54 YearsBMO Bank of Montreal

CIBCSaint John EnergyTS Simms Co LtdTelegraph Journal

45 YearsBusiness Development

Bank of CanadaUniversity of New Brunswick-

Saint John

40 YearsSaint John Real Estate Board

30 YearsBarry Spalding

Delta Brunswick Hotel /Brunswick Square Fortis Properties

Lawson CreamerSenior Watch

25 YearsCrombie Reit

NBCC Saint JohnTabufile Atlantic Limited

Hup ClarkGeneral Manager

Troy HardySales Manager

Paul LevesqueAssistant Manager

Marc DietmannSales Consultant

Don MacFarlaneSales Consultant

Ernie RookardSales Consultant

TriStar Mercedes-Benz368 Rothesay Ave, Saint John

www.tristarmercedes.ca1-888-992-7827

125!yearsof innovation

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