bp3 sales brochure 2014
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BRITISH PAR 3CHAMPIONSHIP
HOSTED BY THE LEGENDARY TONY JACKLIN CBESpecial Guests:Sir Alex Ferguson
Ian Woosnam OBE
Brian Barnes
Gary Wolstenholme MBE
Paul Lawrie
Tommy Horton MBE
VENUE HOST
OFFICIAL MEDIA PARTNER OFFICIAL MEDIA PARTNER
EVENT SPONSOR
C A T C H
EVENT SPONSOR EVENT SPONSOR OFFICIAL PHOTOGRAPHYEVENT SPONSORTITLE SPONSOR
OFFICIAL SCORING PARTNER
EVENT MANAGEMENT
EVENT SPONSOR
WEALTH MANAGEMENT & EMPLOYEE BENEFITS
OFFICIAL MEDIA PARTNER
INSPIRATIONALmagazine
OFFICIAL CHARITYEVENT SPONSOR EVENT SPONSOR
5th - 8th AUGUST 2014PRO-AM • CELEB-AM • SPONSORSHIP
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08453 31 30 31
BRITISH PAR 3 CHAMPIONSHIP SALES BROCHURE
EUROPE’S MOST PRESTIGIOUS PAR 3 CHAMPIONSHIP The Farmfoods British Par 3 Championship is one of Britain’s most historic and celebrated golf tournaments,
receiving extensive media coverage and huge spectator numbers. Each year, the championship attracts
some of the finest tour professionals and golfing legends alike, all competing for the £100,000 prize fund on
the testing holes of The Cromwell Course at Nailcote Hall.
Hosted by Ryder Cup legend Tony Jacklin CBE, and gathering together some of the world’s greatest players,
the event has a similar structure to that of the Dunhill Links Championship. The exciting four day event
includes two glamorous Celeb-Am days with a Pro-Am tournament where amateurs get the chance to
compete alongside professionals as they battle it out to be named 2014 Farmfoods British Par 3 Champion.
Attracting 5,000 spectators through the gates and enjoying full broadcast coverage on Sky Sports and
Challenge TV, the Farmfoods British Par 3 Championship provides our partner organisations with an
unrivalled opportunity for brand exposure to a highly select group of business leaders, executives, leading
golf professionals and golf enthusiasts. “Undoubtedly better than the Masters Par 3” - Brian Barnes
Don’t let the picturesque views of the winding Warwickshire lanes that surround Nailcote Hall lead you
astray: this is a tough and challenging course that requires consummate skill and concentration to succeed.
The roll-call of past champions at Nailcote Hall is a tribute to the magic of the course’s famed lay-out: Robert
Rock, Carl Mason, Mark Mouland and 2012 champion DJ Russell are just some of the proven winners who
have taken home the prize over the years.
The golf isn’t the only draw to the Farmfoods British Par 3 Championship. Famed for its sense of fun, the
atmosphere around the tournament has been described as “the perfect golfing garden party!” With a
luxurious and stylish tented village providing a showcase for luxury brands of all kinds, including Moet &
Chandon Champagne, leading clothing brands, cosmetics and much more, the Championship has something
special for the non-golfer.
However, as the event approaches its climax and cheers are ringing around the spectators in the
grandstands, seasoned golf fans and novices alike will find the action truly irresistible. Most importantly the
impact in involvement with the Farmfoods British Par 3 Championship will have on your brand, offers you a
real and lasting benefit.
TONY JACKLIN CBEA pioneering superstar, nobody has been more instrumental in the development of golf in Europe than
Farmfoods British Par 3 Championship host Tony Jacklin CBE.
The golfing landscape was very different when Tony Jacklin holed the winning putt in the 1969 Open
Championship, there was no European Tour and perhaps even more remarkable, in a period of massive US
and Australian dominance. Max Faulkner was the last British player who won The Open Championship, 18
years previously. All that was about to change, and the world of golf would never be the same again.
Young, courageous and immensely talented, Jacklin held off an incredible field that included Jack Nicklaus,
Peter Thomson, Bob Charles and Roberto Di Vicenzo among many more. By lifting the Claret Jug in 1969,
Jacklin single-handedly inspired the most talented generation of European golfers. Faldo, Woosnam,
Lyle, Langer and Ballesteros quite simply couldn’t have achieved what they did if it wasn’t for this truly
momentous win and Jacklin’s inspiration.
Jacklin wasn’t finished though. The following season, he continued his history-making streak when he won
his second major title by taking the U.S. Open Championship by seven strokes on a weather-beaten Hazeltine
National Golf Club course. By doing so, Jacklin became the first British player to win the Championship since
Ted Ray in 1920 and he remained the only European player to have won the Championship until 2010, when
Graeme McDowell ended the streak.
During the 1980s, Jacklin extended his achievements as a player into his role as captain of the European
Ryder Cup team. It is no exaggeration to say that without Jacklin, the Ryder Cup, as we know it, wouldn’t
exist. By restoring pride in the locker room and radically professionalising the whole approach taken to
the event, he led the Europeans to a landmark victory in 1985 at The Belfry, their first for 28 years. In 1987,
Jacklin’s team went even further, achieving something that had never been done previously by beating the
Americans on their own home soil at Muirfield Village in Ohio.
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08453 31 30 31
BRITISH PAR 3 CHAMPIONSHIP SALES BROCHURE
PRO-AM CHAMPIONSHIPThe Pro-Am format is similar to that of the renowned and highly
successful Dunhill Links competition which forms part of the
European Tour schedule each year. Each professional golfer will
team up with an amateur over the two days of the competition
and the better ball score for each team will count towards a
fantastic Pro-Am Team prize.
Participating in the Pro-Am is a once in a lifetime experience,
during which amateur golfers can experience the highs and lows
of participating in a professional golf event.
The Pro-Am features major winners, Ryder Cup players and
golfing legends alongside leading European Tour, Champions
Tour, European Senior Tour, Challenge Tour and Sunshine Tour
professionals.
6th – 7th August 2014• Two 18 hole rounds on Cromwell Course with your professional
• One guest VIP pass for two days of the championship
including access to VIP lounge for food and beverages and
tented village for luxury shopping opportunities
• Inclusive overnight accommodation for evening of 7th August
• Players’ Banquet on 6th August for player plus guest, in the
company of your professional and hosted by Tony Jacklin CBE,
including entertainment
• Exclusive players’ pack
VIP Players’ Banquet - Wednesday 6th AugustAfter the first day’s 18 holes are played, the players and their
guest are invited to the magnificent VIP Players’ Banquet to
conclude the day in style. The evening will include a delicious
gourmet dinner, numerous celebrity hosts and live entertainment
- allowing the players to let their hair down and prepare
themselves for day two of play!
Prize Giving Ceremony - Thursday 7th AugustFollowing completion of the final 18 holes of the Pro-Am event,
Tony Jacklin CBE will host the prize giving ceremony, where
the Farmfoods British Par 3 Champion will be announced.
Professional golfers, celebrities, amateurs and their guests will all
be invited to attend this wonderful concluding event of the Pro-
Am.
COST: £2,000+ VAT PER PLAYERTo secure your place in the Farmfoods British Par 3
Championship 2013 Professional Amateur Championship please
contact the Champions (UK) plc team by calling 08453 31 30 31 or email [email protected].
CELEB-AM DAYS5th & 8th August 2014Glamorous and stylish, the Celeb-Am Days at the
Farmfoods British Par 3 Championship are the ideal
marriage of sport and entertainment, offering the
opportunity to participate in a televised golf tournament.
Celebrities who have participated in recent years
include legendary Manchester United boss Sir Alex
Ferguson, ‘Strictly Come Dancing’ judge Len Goodman,
Ashes-winning cricketer Matthew Hoggard MBE, Peter
Schmeichel MBE and Sky F1 pundit Johnny Herbert.
In the evening, celebrities, players and their guests are
invited to join Tony Jacklin CBE at a sensational black tie
dinner. The evening will provide guests with the chance
to mingle with other teams whilst enjoying fine dining
and excellent entertainment long into the night.
• Team of three to play 18 holes on Cromwell Course
with leading celebrity
• Each player receives one VIP guest pass for the event,
including access to VIP lounge for food and beverages
and tented village for luxury shopping opportunities
• Black Tie Gala Ball- a lavish four course dinner for
each player and their guest in the company of their
celebrity plus spectacular entertainment, hosted by
Tony Jacklin CBE
• Exclusive players’ pack
COST: £2,500+ VAT PER TEAM
To secure your place in the Farmfoods British Par 3
Championship 2013 Celebrity Amateur Challenges please
contact the Champions (UK) plc team by calling
08453 31 30 31 or email [email protected].
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08453 31 30 31
BRITISH PAR 3 CHAMPIONSHIP SALES BROCHURE
MEDIA PARTNERSHIPSThe Farmfoods British Par 3 Championship benefits from media partnerships across
national, golfing and regional media platforms.
The Daily Telegraph provide extensive coverage of the Farmfoods British Par 3
Championship Pro-Am in the run-up to, during and after the event. Featuring all the
news about who is competing and the on-course action.
Challenge TV will broadcast the Farmfoods British Par 3 Championship Celeb Am Days
for the first time this year. This will help introduce the event to a different audience and
provide exposure to all of our sponsors in a different broadcasting platform.
Golf Monthly, one of the world’s most prestigious golf publications, will be extensively
covering the action throughout the championship. Their expert sports writers will write
interviews and features surrounding the field of tour stars and golf legends.
The West Midlands’ most glamorous luxury lifestyle magazine will be at Nailcote Hall all
week to cover the action from the Farmfoods British Par 3 Championship. Covering all
the social life attached to the event and the celebrities in attendance, Inspirational will
provide the inside scoop on the event’s luxury and style.
Sky Sports televise the Farmfoods British Par 3 Championship Pro Am Championship,
presenting the action from Nailcote Hall to approximately 3.25 million viewers.
INSPIRATIONALmagazine
SPONSORSHIP PACKAGESBy sponsoring the Farmfoods British Par 3 Championship, you join an elite grouping of highly recognisable
brands who benefit from the exposure provided through association with a televised golf event.
The Farmfoods British Par 3 Championship offers a range of sponsorship packages to suit all requirements.
In addition to the opportunities outlined below, we would be delighted to prepare a bespoke sponsorship
package for your company based on your specific requirements.
EVENT PARTNERSHIP PACKAGE
The Championship Event Partner Package includes:
• Logo placement on all marketing materials surrounding the event
• Brand presence in areas of the venue
• Benefits of exposure within the Farmfoods British Par 3 Championship public relations campaign
• Amateur places in the Pro-Am (6th & 7th August)
• Teams in the Celebrity-Amateur Challenge (5th August)
• Teams in the Grand Finale Celebrity-Amateur Golf Day (8th August)
• Tables at the Gala Dinners (6th, 7th & 8th August)
• VIP & Hospitality passes (6th-8th August)
• Advertising space in the Official Event Brochure
ON COURSE SPONSORSHIP
The On Course Sponsorship Package includes:
• Logo placement on on-course boards
• Logo placement in official event brochure
• VIP passes
• Entrance Tickets
GREEN SPONSORSHIP
The Green Sponsorship Package includes:
• Logo placement on Green boards
• Logo placement in official event brochure
• VIP passes
• Entrance Tickets
TEE BOARD SPONSORSHIP
The Tee Board Sponsorship Package includes:
• Logo placement on the entire back-board
of the tee-box
• Logo placement in the Official Event Brochure
• VIP Passes
• Entrance Tickets
TENTED VILLAGE
Tented village packages include:
• Tented Village presence for brand
• Logo placement in Official Event Brochure
• VIP Passes
• Entrance tickets
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2014 ENQUIRY FORMFARMFOODS BRITISH PAR 3 CHAMPIONSHIP 5TH – 8TH AUGUST 2014
Contact Name ...................................................................................................... Company Name .................................................................................................
Address .............................................................................................................................................................................................................................................................
.......................................................................................................................................... Telephone Number ..........................................................................................
Email address .................................................................................................................................................................................................................................................
For more information please do not hesitate to contact Champions (UK) plc on 08453 313031 or email [email protected]
Please return this completed form to: Champions (UK) plc, Barrington House, Leake Road, Costock, Loughborough, LE12 6XA
Cheques can be made payable to British Par 3 Championship Ltd. Please call Champions (UK) plc to pay via credit card.
ITEM DESCRIPTION COST QUANTITY TOTALA team at the Celebrity-Amateur Challenge,
Tuesday 5th August 2014
A team of three amateur golfers to be joined by a celebrity and
invitations for players and guests to attend the gala black tie
ball in the evening.
£2,500
+ VAT
Amateur place in the Farmfoods British Par 3
Championship Pro-Am, Wednesday 6th &
Thursday 7th August 2014
The opportunity to play with a professional golfer over two days
including accommodation on the evening of Wednesday
6th August 2014.
£2,000
+ VAT
A team at the Celebrity-Amateur Grand Finale Golf Day,
Friday 8th August 2014
A team of three amateur golfers to be joined by a celebrity and
invitations for players and guests to attend the Grand Finale,
black tie ball in the evening.
£2,500
+ VAT
ITEM COST TICK BELOW IF APPLICABLEEvent Partner Package £35,000
Tee Box Sponsorship Package £10,000
Green Sponsorship Package £7,500
Tented Village Partner £1,500
Hole-In-One Sponsorship Package Available upon request
Other – if you are interested in becoming involved in any other sponsorship deal please tick the space right and will contact you to discuss options.
ITEM COSTFull Page Brochure Advertising £1,000 + VAT
Half Page Brochure Advertising £650 + VAT
Quarter Page Brochure Advertising £450 + VAT
SPONSORSHIP PACKAGES
ADVERTISING PACKAGES
TICKETS AND HOSPITALITY PACKAGES
ITEM COST QUANTITY/DATE TOTALTickets per Golf Day (5th, 6th, 7th, 8th August) £10 per day (50% discount to children under 14 and OAP’s)
Season Ticket (all 4 days) £25 (50% discount to children under 14 and OAP’s)
Hospitality Package Available upon request
BRITISH PAR 3CHAMPIONSHIP