brad toll - amazon web servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3....
TRANSCRIPT
![Page 1: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/1.jpg)
![Page 2: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/2.jpg)
Brad TollPresident/CEO
![Page 3: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/3.jpg)
Welcome Officials
State Senator Frank LaseeState Representative Eric Genrich
State Representative John Macco
County Executive Troy Streckenbach
Green Bay Mayor Jim Schmitt
Green Bay Alderman Randy Scannell
Algoma Alder/Tourism Committee Jan Dart
US Representative Ribble Carl Soderberg
![Page 4: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/4.jpg)
Thank You Corporate Sponsors
![Page 5: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/5.jpg)
Greater Green Bay CVB
Board of Directors
• Ron Antonneau –Wisconsin Public Service
• Scott Dettmann – Tundra Lodge
• Joy Krieger – Algoma Chamber of Commerce
• Geoff Lacy – Davis & Kuelthau
• Bill Meulbroek – SchenckBusiness Solutions
• Steve Ninham – Oneida Representative
• Tom Olson – Member At Large
• Pat Olejniczak – Kress Inn & Bemis Conference Center
• Ed Policy – Green Bay Packers
• Steve Sengstock – Heritage Hill State Historical Park
• Adrian Ulatowski – Davis & Kuelthau
• Carol Van Vreede – Skyline Exhibit Resources
• David Vincent – Baymont Inn & Suites
• Mark Wagner – Green Bay Packers
• Bruce Wolf – Comfort Suites/
1951 West
![Page 6: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/6.jpg)
CVB Mission
Market to out-of-town visitors
Advocate for visitor needs
Link visitors to our partners
Generate business sales and
tax revenue
![Page 7: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/7.jpg)
Sarah KlavasDeputy Secretary
Wisconsin Department of Tourism
![Page 8: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/8.jpg)
![Page 9: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/9.jpg)
TOURISM WORKS FOR WISCONSIN
• All 72 counties increased in visitor spending.
• Visitor growth topped 102 million.
• Per trip spending increased 5.3%
• Tourism directly and indirectly supports 187,643 jobs.
![Page 10: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/10.jpg)
ECONOMIC IMPACT OF TRAVELER EXPENDITURES
Travelers
Meetings & Conventions, Gas, Food, Lodging, Amusement, Recreation, Entertainment, Campgrounds
Community
Car, Rental Car, RV
![Page 11: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/11.jpg)
April 2015
The Economic Impact of Tourism in:
Brown County, Wisconsin
![Page 12: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/12.jpg)
12
Key themes for 2014
The Brown County, Wisconsin visitor economy surged in 2014.
Visitor spending grew 5.5% to reach $588 million.
Brown County ranks 5th among all Wisconsin counties when
ranked by visitor spending.
Visitor spending growth in the county was higher than the state
average in 2014.
Visitor spending generated $980 million in total business sales.
A total of 11,202 jobs, with income of $405 million were sustained
by visitors last year.
Including indirect and induced impacts, tourism in Brown County
generated $85 million in state and local taxes and $103 million in
Federal taxes last year.
![Page 13: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/13.jpg)
13
How important is tourism
Visitors spent $141 million on food and beverages in 2014 – or
about the same amount as all salaries paid to the Green Bay
Packers players.
11,202 jobs were supported by visitor spending in Brown
County in 2014 – which would be just about one job for every
resident of Suamico.
The $85 million in state and local governmental revenue would
fund about 85% of the City of Green Bay’s budget.
![Page 14: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/14.jpg)
Key Themes
![Page 15: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/15.jpg)
15
Employment growth in source markets
Employment in key source
markets has been growing
since 2010 with growth
significantly increasing in late
2013 and 2014.
The growth in the number of
jobs has helped lower the
unemployment rate to near to
pre-recession levels.
More employed people
increases income, supporting
travel spending from key
source markets.
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%
2,600
2,650
2,700
2,750
2,800
2,850
2,900
2,950
2007Q1
2008Q1
2009Q1
2010Q1
2011Q1
2012Q1
2013Q1
2014Q1
Th
ou
sa
nd
s
Employment - Total Unemployment rate
$
Wisconsin Employment & Unemployment
0%
2%
4%
6%
8%
10%
12%
4,000
4,100
4,200
4,300
4,400
4,500
4,600
4,700
2007Q1
2008Q1
2009Q1
2010Q1
2011Q1
2012Q1
2013Q1
2014Q1
Th
ou
sa
nd
s
Employment - Total Unemployment rate
$
Chicago Employment & Unemployment
![Page 16: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/16.jpg)
16
Consumers are feeling more cheerful
Businesses and consumers are feeling more optimistic
about the state of the economy and their personal financial
situations.
![Page 17: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/17.jpg)
17
Lower Fuel Prices Free Up Resources
Fuel prices have been on
a two-year slide, freeing up
resources to spend in
other categories.
Low gas prices also boost
consumer confidence,
encouraging more trips
and visitor spending that
otherwise might not occur.
The lower gas prices save
each household around
$1000.
$1.00
$1.50
$2.00
$2.50
$3.00
$3.50
$4.00
$4.50
200
5
200
6
200
7
200
8
200
9
201
0
201
1
201
2
201
3
201
4
201
5
All grades gasprices12 m mov ave
Fuel Prices steadied in 2013 & 4
Source: Tourism Economics
Midwest All Grades Conventional Retail Gasoline Prices
![Page 18: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/18.jpg)
18
Plunging gasoline prices are a boon for consumers
18
Around $1000 per household in
2015
![Page 19: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/19.jpg)
Local Visitor Spending Analysis
![Page 20: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/20.jpg)
20
Visits
Visits are defined as the
number of person-stays of
travelers, i.e., one person on
one visit to Brown County
either overnight or over 50
miles for a day trip.
Brown County welcomed nearly
5.3 million visits in 2014.
Of those 5.3 million visits,
nearly 1.8 million (33%) were
overnight visits.
Day visitation grew 2.8% in
2014, supporting visitation
growth.
-1.5%
-1.0%
-0.5%
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
0
1,000
2,000
3,000
4,000
5,000
6,000
1 2 3 4
Overnight Day % Change
$
VisitationThousands of Person-stays
Sources: Tourism Economics
Overnight, 1,77433%
Day3,52367%
Brown County VisitsThousands of person-stays
![Page 21: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/21.jpg)
21
Visitor spending
Driven by improving
labor markets and
stronger consumer
confidence in key
feeder markets,
visitor spending in
Brown County
surged in 2014,
growing 5.5% to
reach $588 million.
Brown’s visitor
spending growth in
2014 was the highest
since 2011.
$481.5
$536.6 $550.7 $557.7$588.4
0%
2%
4%
6%
8%
10%
12%
0
100
200
300
400
500
600
700
2010 2011 2012 2013 2014
Visitor Spending % Chng
$
Tourism Industry SalesUS$ Millions
Sources: Tourism Economics
Pch
Spending Category 2011 2012 2013 2014 Change
Lodging $112.3 $113.0 $113.4 $121.4 7.08%
Food & Beverages $125.5 $127.3 $132.9 $141.2 6.28%
Retail $114.0 $112.7 $112.1 $115.5 3.02%
Recreation &
Entertainment$93.7 $97.9 $101.7 $110.4 8.55%
Local Transportation $91.0 $99.6 $97.6 $99.9 2.32%
Total $536.6 $550.7 $557.7 $588.4 5.51%
Growth Rate 2.63% 1.28% 5.51%
Visitor Spending and Impacts
Brown County
Millions
![Page 22: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/22.jpg)
22
Visitor spending by sector
Nearly a quarter of the
average visitor dollar is spent
on food and beverages.
Twenty cents of the visitor
dollar goes to hotels, motels
and other paid
accommodations.
Retail shopping is the third
largest sector with just under
20%.
The share of the visitor dollar
spent on lodging reached
20.6% in 2014, up from 20.3%
in 2013.
Lodging20.6%
FnB24.0%
Retail19.6%
Rec18.8%
Ltrans17.0%
Visitor Spending by Sector
Sources: Tourism Economics
![Page 23: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/23.jpg)
23
Seasonality of visitation
Nearly 55% of all room demand
is in Q3 &4 with hoteliers making
60% of all revenue in the second
six months of 2014.
Room demand rebounded in Q3,
posting growth of 6.7%, the
highest in 2014.
With the higher rates associated
with Packer games, 30% of room
revenue is in Q4 while only 24%
of room demand is in that
quarter.
0
5
10
15
20
25
Q1 Q2 Q3 Q4
2011 2012 2013 2014
Brown County Hotel Room Revenue$ millions
Source: Smith Travel Research
0%
5%
10%
15%
20%
25%
30%
35%
Q1 Q2 Q3 Q4
Revenue Rooms
Brown County Hotel Rooms and RevenueQuarterly Share, 2014
Source: Smith Travel Research
![Page 24: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/24.jpg)
24
How visitor spending generates impact
• Lastly, the induced impact is
generated when employees
whose incomes are
generated either directly or
indirectly by tourism, spend
those incomes in the state
economy.
• Travelers create direct economic value within a discrete group of sectors (e.g. recreation,
transportation). This supports a relative proportion of jobs, wages, taxes, and GDP within each
sector.
• Each directly affected sector also purchases goods and services as inputs (e.g. food
wholesalers, utilities) into production. These impacts are called indirect impacts.
![Page 25: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/25.jpg)
25
Direct impacts of visitor spending
Business Day
The $588 million in visitor spending directly supported 8,330 jobs in
Brown County in 2014.
The 8,330 jobs in Brown County provided $289 million in wages
and benefits to those employees.
Percent Percent Percent
County 2012 2013 2014 Change 2012 2013 2014 Change 2012 2013 2014 Change
Brown County $550.7 $557.7 $588.4 5.51% 8,538 8,324 8,330 0.07% $274.7 $287.6 $288.9 0.48%
Wisconsin $10,375.6 $10,843.1 $11,419.1 5.31% 130,388 131,484 132,920 1.09% $2,449.1 $2,512.8 $2,610.9 3.90%
Share of State 5.31% 5.14% 5.15% 6.55% 6.33% 6.27%
Brown County and Wisconsin
Visitor Spending and Impacts
Visitor Spending Employment Labor Income
Millions Direct Millions - Direct
![Page 26: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/26.jpg)
26
Total impacts of visitor spending
Business Day
2014 saw $588 million in visitor spending which supported another
$392 million in business sales for a total visitor-supported business
sales of $980 million in Brown County.
More than 11,200 Brown County jobs were supported by visitor
spending in 2014.
Percent Percent Percent
County 2012 2013 2014 Change 2012 2013 2014 Change 2012 2013 2014 Change
Brown County $906.2 $928.8 $980.5 5.57% 11,319 11,196 11,202 0.05% $382.1 $399.3 $405.5 1.57%
Wisconsin $16,773.9 $17,523.2 $18,475.6 5.44% 183,786 185,495 187,643 1.16% $4,512.1 $4,657.6 $4,829.9 3.70%
Share of State 5.40% 5.30% 5.31% 6.16% 6.04% 5.97% 8.47% 8.57% 8.40%
Total Tourism Impacts
Brown County and Wisconsin
Business Sales Employment Labor Income
Millions - TotalTotal Total
![Page 27: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/27.jpg)
27
Tax impacts of visitor spending
Business Day
State and local governments benefitted by collecting $85 million in
tax revenue coming from visitor activity in Brown County.
$39 million in local governmental revenue was supported by visitor
activity in 2014.
In the absence of the state and local taxes generated by tourism,
each Brown County household would need to pay $855 to maintain
the current level of government services.
Percent
County 2012 2013 2014 Change 2012 2013 2014
Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8
Wisconsin $1,300.9 $1,356.3 $1,412.3 4.13% $983.6 $1,011.0 $1,052.3
Share of State 6.34% 6.12% 6.04%
Tourism Tax Impacts
Brown County and Wisconsin
State and Local
Millions
Federal
Millions
Taxes
![Page 28: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/28.jpg)
Destination Promotion:
An Engine of Economic Development
How investments in the visitor economy
drive broader economic growth
![Page 29: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/29.jpg)
The dividends of destination promotion
extend far beyond visitor-related industries
and include significant site relocations and new investments in unrelated sectors.
![Page 30: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/30.jpg)
![Page 31: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/31.jpg)
Destination promotion efforts build inbound
travel volumes that support expanded air
services.
![Page 32: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/32.jpg)
Visitor spending helps support
a broader and higher quality
set of local amenities than an area could otherwise sustain.
![Page 33: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/33.jpg)
Destination marketing builds the brand of a
place by defining and communicating its
uniqueness and attractiveness to potential
visitors and investors.
![Page 34: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/34.jpg)
![Page 35: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/35.jpg)
Select economic clusters could be
targeted for conventions and
conferences, bringing thought
leaders and decision makers into
our community to experience it first
hand.
![Page 36: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/36.jpg)
![Page 37: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/37.jpg)
Brenda KrainikDirector of Marketing & Communications
Greater Green Bay CVB
![Page 38: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/38.jpg)
![Page 39: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/39.jpg)
Top Origins
71.4% Visitors
Wisconsin
#17
![Page 40: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/40.jpg)
What does the Travel Party Look Like?
42%
26%
17%
10%
6%
![Page 41: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/41.jpg)
Does Age Really Matter?
41%
25%
35-5434%
![Page 42: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/42.jpg)
Top Activities
Visiting Family
& Friends
Activity
#112
![Page 43: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/43.jpg)
Length of Stay
3.5 Million67%
1.8 Million33% 5.3
Million
1Night60%
2-3Nts30%
4-7Nts
7%
8+Nts
3%
![Page 44: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/44.jpg)
Top Reasons
Leisure Travel
Reason to Stay
Overnight
#15
![Page 45: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/45.jpg)
Hotel Occupancy
56.6%
Average
Daily Rate
![Page 46: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/46.jpg)
• Are you social?
• Do you collaborate?
• Have a marketing budget.
• 1 memorable experience
• Be picture perfect “# @”
• Collect visitor data and USE IT
What Can I Do?
![Page 47: Brad Toll - Amazon Web Servicesgreen-bay.s3.amazonaws.com/digital_files/2503/2015... · 2016. 3. 4. · Brown County $82.4 $82.9 $85.3 2.84% $98.0 $102.0 $102.8 Wisconsin $1,300.9](https://reader035.vdocument.in/reader035/viewer/2022063014/5fd08595754bdd64ab4edd96/html5/thumbnails/47.jpg)
Dr. Lalia RachFounder & Partner
Rach Enterprises