bradley consulting company
DESCRIPTION
TRANSCRIPT
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Carson Castellano, Mark Branagh, Bryan Smith, Scott Martinson, JD Root
Bradley Consulting Company
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*Agenda
Squeeze
Background
Industry
Strategy
Systems
eCommerce/
Social Media
Mobile App
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* Background
*Created: Fort Worth, TX
*United States: 8 stores
*Globalization: Italy
*Squeeze, Inc. uses fresh fruits and vegetables to produce a healthy treat.
*Mission Statement: Squeeze, Inc. desire is to put the enjoyment back into fruits and vegetables and give you a product that not only nurtures your body but also nurtures your taste buds
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* Industry
*Local
*Economic Trend
*Juicing Industry is booming
*The increase of price of fruits and vegetables
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*Industry
*Competitors
*Innovation Stage of Life Cycle
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* Industry
*Global
*Why will it work?
*5.1% industry growth rate from 2008 - 2012
*Estimated 5.3% by 2017
*Opportunity
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*Strategy
*Market
*Ages 15-45
*Both men and women
Nutrition Taste
Price $ Convenience
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* Systems
*Reporting System
*Data Mining System
*Knowledge Management System
*Expert System
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* Collaboration Tools
Collaboration
Management
Share easily within company• Work on
collaborative projects
• Stay up to date on data
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CRM System
*Customer-Centric
*Potential Challenges
*Cost vs Benefit
ERP System
*Manufacturing Focus
*Potential Challenges
*Cost
*Training
*Enterprise Systems Strategy
Recommendation?
ERP System
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* Social Media
• Publicity/Advertising
• Promotions
• Educating the Public
• Feedback
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*Mobile Strategy
Promotions
Smoothie Info
Rewards and Gift Cards
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Questions