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#ContentOps Yes! There will be a recording.

Jesse Noyes, Senior Director of Content Marketing at Kapost

Adelyn Zamora, Global Marketing Manager at Brady Corporation

HOUSEKEEPING

HOW IS YOUR MARKETING TEAM ORGANIZED?

4

Global  Digital  

Marke/ng  

Global  Product  Marke/ng  

Global  Markets  

Global  Business    Dev.  

Global  Pricing  

NA    Product  Marke/ng  

NA  Marke/ng  Comm.  

EMEA    Marke/ng  Comm.  

EMEA  Product  Marke/ng  

 

APAC  Marke/ng  

 

Regional Marketing Groups

Global Marketing Groups

The groups in yellow are the main content creators in our process. All other groups are contributors to the content ideation and production process. The groups in yellow are responsible for all aspects

of content (planning, build, publishing, analysis). As you can imagine, a lot of coordination has to be done with the various stakeholders in marketing.

WHAT STRATEGIC GOALS ARE YOU TRYING TO MOVE TOWARDS?

WHY MARKETING SOFTWARE? WHY KAPOST?

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CAN YOU DESCRIBE YOUR FIRST CAMPAIGN LAUNCH INSIDE KAPOST?

HOW DO YOU SUBMIT CONTENT IDEAS AND GET APPROVAL?

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CAN YOU WALK US THROUGH YOUR CONTENT WORKFLOWS?

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Some sample text. I like pineapple. Do you?

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WHAT IS THE VALUE OF CREATING CONTENT INSIDE KAPOST?

WHAT INSIGHTS HAVE YOU GAINED FROM HAVING A CENTRALIZED CALENDAR?

HOW MANY ASSETS DID YOU CREATE IN YOUR FIRST CAMPAIGN?

WHAT ARE THE KEY WINS TO DATE FROM WORKING WITH KAPOST?

WHAT’S NEXT FOR 2015 AND BEYOND?

“PURPOSEFUL PRODUCTIVITY”

KEY KAPOST TAKEAWAY?

QUESTIONS?

THANK YOU FROM