brain n brand, the innovation in advertising
DESCRIPTION
The innovation in Marketing and Advertising brought in by Brain N Brand. The new approach to your TG.TRANSCRIPT
Advertis ing2.0 Where the medium is the message
“Half the money I spend on advertising is wasted, and the problem is I don’t know which half.”
– Lord Leverhulme.
R U suffering from Brand Clutter?
Advertising 2.0
R U also suffering from Media Clutter?
Advertising 2.0
About Us
• Rooted in innovation with core marketing professionals come together with a ‘startup’.
• BNB is driven by thought leadership and aimed at building ,growing & nurturing Brands
Build a bridge with experiences drawn from varied industries to a concise platform for providing innovation in advertising
benefiting partners, advertisers and consumers.
Our Mission
The New Medium
A lot happens @ billing counters
1. We reach billing counter
2. A bill is generated
3. Bill handed over to customer
Advertising Opportunity
We present a New & Direct medium to reach your TG. Presenting BILL BACK ADVERTISING in organized retail & QSR A medium which has not been explored in the country having one of the largest reach. 1. A bill / receipt is often retained for longer periods for future
reference. 2. While waiting for food / beverages to arrive at eateries one
often fiddles (spends time) with the bill / receipt
How Do We Do It?
Distribute coupons , Advertisements , Promotions on back of bills / receipts in large & medium size super markets & food retail outlets. • Super Markets benefit by receiving discounted bill rolls
• Customers benefit by receiving discount coupons / Promotions
• Advertisers win because they gain access to huge customer base at extremely low costs
We ENSURE your Advertisement is SEEN ..
A) In store elements urging customers to see your AD - Tent Cards - Danglers - Standees saying something like ‘bill ke peeche kya hai’ B) In store announcements C) Bill & Customer services desk gets educated on this D) Post purchase "Security stamp area ” on back of bill instead of front - so customer sees the ad while security guard stamps the bill E) SMS to customers We can use any one of the above mediums
9 Reasons to advertise with us
Price More than 3 +mes the reach at minimal costs.
Distribu(on Directly in customers hands /Daily / Every point of sale.
Choice With help of our extended chain of partners you can choose where you want to place your ad amongst millions of customers
Exclusivity No ads of direct compe++on; yours will be the only ad in the category
Visibility We restrict no of adver+sers hence more awareness
Repe((on With customers visi+ng outlets weekly its more opportuni+es to see
9 Reasons to advertise with us
Flexibility You can publish several different ads per partner and change them several +mes in the course of the year.
Efficiency Our team conducts an analysis of your campaign results to assess the profitability of your ac+on
Environment Friendly is the only adver+sing medium which doesn't use any excess paper.
9 Reasons to advertise with us
Our Partners … the list is growing
Sample Work
Save our Environment This is the only print adver+sing medium which doesn't use any excess paper.
Contact Us Brain N Brand
B 6/8, Kendriya Vihar, Sector 11, Kharghar, Navi Mumbai 410210, MH, India
www.brainnbrand.in