brand bg vs. product bulgaria
TRANSCRIPT
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BG ®
БЪЛГАРИЯVS.
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БОНБОНЧЕ?...
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1 недоволен гони 7 потенциални клиента*
* И това - преди интернет ерата ...
УУУУПС...
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BULGARIA. DREAM AREA.
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СОРИ. НАСЛЕДЕНО...
BULGARIA. NIGHTMAREA.
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БЪЛГАРИЯ НЕ ЕОБИКНОВЕН ПРОДУКТ
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ВНИМАНИЕ! БЪЛГАРИЯ СЕСАМОБРАНДИРА
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BG ИМА НУЖДА ОТ ПРОМЯНА®НА НАГЛАСИТЕ
И ЕДНО УСТОЙЧИВО (И УМНО)КЛИШЕ
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ВЪПРОСА,КОИТО ТРЯБВА ДА СИ/ИМ ЗАДАДЕМ5
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КЪДЕ1СА ДРУГИТЕ...И КАК ПО ДЯВОЛИТЕ СТИГНАХА?
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ЕТО НЯКОЛКО КЛИШЕТА,... КОИТО ПРОДАВАТ
COUNTRYBRAND INDEX#8
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... И ОЩЕ КЛИШЕТА,... КОИТО ПРОДАВАТ
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И НЯКОИ УМНИ ХОДОВЕ ... КОИТО ПРОДАВАТ
Willkommen im Landder friedlichen Revolution
2009:
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И НЯКОИ ИНОВАТИВНИ СТРАТЕГИИ, ... КОИТО ПРОДАВАТ
МУЗЕЯТ ГУГЕНХАЙМ, БИЛБАО
Frank Gehry
Philippe Starck
Zaha Hadid
César Pelli+
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ИСКАМЕ ДА ОТИДЕМ?КЪДЕ2
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ШИРОК ДИАЛОГС ОБЩ АНГАЖИМЕНТ
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КАКВО3 ЩЕ НИ ПОМОГНЕ ДА СТИГНЕМ?
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КАКВО ИМА БАБА ... В ТОРБАТА
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ИНОВАЦИЯ, А НЕ ... ЛОГО
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4ЩЕ СТИГНЕМ?КОГА
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2011 2015 2020 2025 2030
ДЪЛГОСРОЧНА ПОЛИТИКАИ КОМУНИКАЦИОННА СТРАТЕГИЯ
BULGARIA. GOLF AREA
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ДА ГИ НАКАРАМЕ КАК
ДА НИ ВЯРВАТ?
5
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ТЕ СА РЕКЛАМНИТЕ ЛИЦА НА BG®
НАКАРАЙТЕ ГИ ДА СЕ УСМИХНАТ, ...МОЛЯ!
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УВАЖАВАЙТЕ КЛИЕНТИТЕ* СИИ ТЕЗИ, КОИТО ГИ ОБСЛУЖВАТ
* Шведски туристки пият бира на Слънчев бряг
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КАТООБОБЩЕНИЕ
ДЪЛГОСРОЧНА СТРАТЕГИЯ, ...
... АНГАЖИРАЛА ВСИЧКИ STAKEHOLDERS, ...
... ЧЕ ЩЕ УВАЖАВАТ ВСЕКИ,
... БАЗИРАНА НА ПРОУЧВАНЕ И АНАЛИЗ, ...
ХАРЧЕЩ В БЪЛГАРИЯ.
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Blagodarq za wnimanieto