brand building & integration in 2010
TRANSCRIPT
Brand Building & Integration
@nicspic2608www.nicoladavies.me
> Consumer skepticism.> Media fragmentation.
> Conversation era. > Real time ramp-up.
There are plenty of fancy phrases describing the changes to brand
integration
But we still need BIG ideas
It’s just they need to work a bit differently
Their terms
Your terms
Bought media
Earned media
But what it really comes down to is this; brands need to be
multidimensional.
5 ways to deliver game
changing integrated
communications ideas
1.
Be “magically
simple”
Uniqlo Lucky Counter
IKEA Facebook Showroom
2.
Do, don’t say
Walkers Sandwich
3.
Leverage each
touch-point to its
maximum potential
Robinson Cursor Club
Unilever’s “smile-activated” vending machine
4.
Do things that
bring people
together
Lurpak Bake Club
Innocent - 5 for 5 cafe
5.
Leverage consumer
truths
Walkers Rainy Day
One final thing...
“Don’t let short-term greed get in the way of long-term greed”
Thank you
@nicspic2608www.nicoladavies.me