Building Your Brand & Brand Story

Marie Still | Marketing & Communications Director | MRIS

Size doesn’t matter

Big or small, developing a strong brand & brand story is important.

Why brand?

differentiation

clarity

loyalty

What is a brand?who

a good brand elicits thoughts…

a great brand elicits feelings.

Emotional relationships are stronger than logical relationships. Customers grant more loyalty and leniency to brands that they hold a personal relationship with.

Ask yourself:who are we?what do we stand for?what do we do for our customers?Who do our customers see our brand as??

What is your brand personality?

Using brand archetypes gives your brand a personality and story that everyone can understand and relate to, externally & internally.

The InnocentThe Everyday Man/WomanThe ExplorerThe HeroThe OutlawThe Creator

The RulerThe MagicianThe LoverThe CaregiverThe SageThe Jester

[Your Brand]

Write your brand story.Consistency is key, your customers & consumers are the main character, tell the story of your brand using the archetype, what role does your brand play in your consumer’s lives.

Now here comes the fun…MARKETING

Each time you touch the market with your marketing tactics, your brand should play the same role. There will be different layers, but the core will be the same.

@MRIS_marie | Stillisms.com | marie.still@mris.net