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A

Market ResearchOn

Brand Dropping

ByBajaj

ByKites

Anup Gholap(FPB0911/014)Jijo Thomas(FPB0911/045)

Nivedita Kumari(FPB0911/081Supriya Sinha(FPB0911/124

Durga Prasad Pinniti(FPB0911/033)

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Bajaj: Company profile

It came into existence on 29th November, 1945 as Bachiraj TradingCorporationPrivate Limited

It is one of the top 10 business houses inIndia

Its flagship group, BajajAuto is the worlds 4th largest two and three-wheeler manufacturer

Bajaj is dealing in different sectors like Electricals,Auto motors, bikes,insurance etc.

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Research Problem

Recently BajajAuto made an announcement to drop the name Bajaj fromits models of motorcycle and the rear engine auto-rickshaw to promote each

of these as independent, stand-alone brands

Will this step ofRajiv Bajaj affect the sales of the Company?

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Research Objectives

To know what is the current market share of Bajaj.

To know what is the perception of the consumers regarding the brand dropping by Bajaj

To know what will the affect of brand dropping on the market share of Bajaj.

To know which are the closest competitors of Bajaj.

To know what will be the effect of brand dropping on customers buying habits.

To know howpeople will behave in response to the step taken by Bajaj

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Research Methodology:

MethodologyInvolved: Online Sample Survey Sample characteristics:

GENDER

Female: 60

Male: 99

Age Composition:

Below 20 : 4

20-30 : 131

30-40 : 14

40 & above: 10

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Qualification:Under Graduate: 17

Graduate :60Post Graduate : 64

Professional : 18

Income:

No income : 98

5000-10,000 : 8

10,000-20,000 : 5

20,000-30,000 : 16

30,000 & above :32

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Questionnaire

questionnaire.docx

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Do you use any Bajaj Products?

Age Income

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Do you use any Bajaj Products?

Gender Occupation

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Which Bajaj product you are using?

Age Income

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Which Bajaj product you are using?

GENDER Qualification

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Are you brand oriented or Product oriented?

Age Income

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Do You believe Brand reflects Quality?

AGE INCOME

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Do You believe Brand reflects Quality?

Gender Qualification

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What will be your Perception if Bajaj Products advertised withoutthe Brand name Bajaj?

AGE INCOME

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What will be your Perception if Bajaj Products advertised withoutthe Brand name Bajaj?

Gender Occupation

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Do You think that it is a right decision by Bajaj to drop its Brandname Bajaj?

AGEINCOME

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Do You think that it is a right decision by Bajaj to drop its Brandname Bajaj?

Gender Occupation

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Do you think that Brand dropping will affect its Quality?

AGE INCOME

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Do you think that Brand dropping will affect its Quality?

Gender Occupation

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Will brand dropping affect the Indian sentiments?

AGE INCOME

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Will brand dropping affect the Indian sentiments?

Gender Occupation

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Bajaj nearest competitor?

Age Income

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Bajaj nearest competitor?

Gender Qualification

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Will Bajaj lose its Identity in near future?

Age Income

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Will Bajaj lose its Identity in near future?

Gender Qualification

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Conclusions:

Finding:About 70.4 % of the population in the sample survey believed that Brand reflects Quality

Conclusion: Will affect the Brand recall

Finding:About 45.91 % of the population said that Hero Honda is thebrand name which comes into their mind when they think about

bikes whereas 38.36% went for Bajaj

Conclusion: Hero Honda will be the nearest competitor in the nearfuture

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Conclusions(Contd)

Finding: About 46.54% of the sample survey believed that the branddropping will have a negative impact whereas only 19.49% said that

it will have anpositive impact, rest were having the opinion that itwill not have any impact.

Conclusion: Consumers perceptionplays an important role and it mayaffect the sales in the coming years

Finding:About 46.5% of the population feel that brand dropping byBajaj is a wrong decision whereas 28.9% hold no opinion about it.

Conclusions: Brand dropping if happens will no doubt affect the salesas it is affecting the peoples perception

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Conclusions(Contd)

Finding:Awhopping 78% of the sample survey believes that branddropping will hurt the Indian sentiments

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Recommendation

Transition is a phase which requires time and so its a possibilitythat during this course the sales will go down but in the future it is a

possibilty that the sales will pickup in the near future.

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Bibliography

www.investopedia.com

Times New journal www.wikipedia.com

www.support.spss.com

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Thank you