brand it mit launch club
TRANSCRIPT
![Page 1: Brand It MIT Launch Club](https://reader031.vdocument.in/reader031/viewer/2022030306/58cff2a51a28abfc0a8b457d/html5/thumbnails/1.jpg)
Steve Sue | BizGym Foundation | bizgym.org | Mark Loughridge
Brand It13 Tips + 5 Brand-Building Exercises
Prepared for MIT Launch Club
![Page 2: Brand It MIT Launch Club](https://reader031.vdocument.in/reader031/viewer/2022030306/58cff2a51a28abfc0a8b457d/html5/thumbnails/2.jpg)
Brand = StoryDefinition
![Page 3: Brand It MIT Launch Club](https://reader031.vdocument.in/reader031/viewer/2022030306/58cff2a51a28abfc0a8b457d/html5/thumbnails/3.jpg)
5 Tipsto a strong story
![Page 4: Brand It MIT Launch Club](https://reader031.vdocument.in/reader031/viewer/2022030306/58cff2a51a28abfc0a8b457d/html5/thumbnails/4.jpg)
1
Step into their shoespoint-of-view is critical
![Page 5: Brand It MIT Launch Club](https://reader031.vdocument.in/reader031/viewer/2022030306/58cff2a51a28abfc0a8b457d/html5/thumbnails/5.jpg)
Start with a bang...engage with emotions
2
![Page 6: Brand It MIT Launch Club](https://reader031.vdocument.in/reader031/viewer/2022030306/58cff2a51a28abfc0a8b457d/html5/thumbnails/6.jpg)
… end with a Bigger Bang!
3
engage with emotions
![Page 7: Brand It MIT Launch Club](https://reader031.vdocument.in/reader031/viewer/2022030306/58cff2a51a28abfc0a8b457d/html5/thumbnails/7.jpg)
Show me, don’t just tell me.connect with images
4
![Page 8: Brand It MIT Launch Club](https://reader031.vdocument.in/reader031/viewer/2022030306/58cff2a51a28abfc0a8b457d/html5/thumbnails/8.jpg)
Walk softly & carry a big stick.don’t puff
5
![Page 9: Brand It MIT Launch Club](https://reader031.vdocument.in/reader031/viewer/2022030306/58cff2a51a28abfc0a8b457d/html5/thumbnails/9.jpg)
6Less is more.
eliminate noise
![Page 10: Brand It MIT Launch Club](https://reader031.vdocument.in/reader031/viewer/2022030306/58cff2a51a28abfc0a8b457d/html5/thumbnails/10.jpg)
Build ItLet’s build your brand!
![Page 11: Brand It MIT Launch Club](https://reader031.vdocument.in/reader031/viewer/2022030306/58cff2a51a28abfc0a8b457d/html5/thumbnails/11.jpg)
Choose a MetaphorA picture is worth 1,000 words...
E1
![Page 12: Brand It MIT Launch Club](https://reader031.vdocument.in/reader031/viewer/2022030306/58cff2a51a28abfc0a8b457d/html5/thumbnails/12.jpg)
Choose Theme Elementscolors, shapes, fonts
E2
![Page 13: Brand It MIT Launch Club](https://reader031.vdocument.in/reader031/viewer/2022030306/58cff2a51a28abfc0a8b457d/html5/thumbnails/13.jpg)
Name ItName, URL & trademark™
![Page 14: Brand It MIT Launch Club](https://reader031.vdocument.in/reader031/viewer/2022030306/58cff2a51a28abfc0a8b457d/html5/thumbnails/14.jpg)
7
Good Namesshort, intuitive, catchy, memorable,
.com, SEO keywords
![Page 15: Brand It MIT Launch Club](https://reader031.vdocument.in/reader031/viewer/2022030306/58cff2a51a28abfc0a8b457d/html5/thumbnails/15.jpg)
8
Bad Nameslong, boring, CC blunders
![Page 16: Brand It MIT Launch Club](https://reader031.vdocument.in/reader031/viewer/2022030306/58cff2a51a28abfc0a8b457d/html5/thumbnails/16.jpg)
9BadCamel!SpeedOfArt.comTherapistFinder.comAmericanScrapMetal.com
![Page 17: Brand It MIT Launch Club](https://reader031.vdocument.in/reader031/viewer/2022030306/58cff2a51a28abfc0a8b457d/html5/thumbnails/17.jpg)
10URL “Depends”“.CO” if web-savvy target“.NET” if a NetworkLong URLs if findability isn’t important
![Page 18: Brand It MIT Launch Club](https://reader031.vdocument.in/reader031/viewer/2022030306/58cff2a51a28abfc0a8b457d/html5/thumbnails/18.jpg)
Logo Iticons & avatar
![Page 19: Brand It MIT Launch Club](https://reader031.vdocument.in/reader031/viewer/2022030306/58cff2a51a28abfc0a8b457d/html5/thumbnails/19.jpg)
11
Good Logovisual metaphor, simple, unique,
memorable, reverse, bitchin’
![Page 20: Brand It MIT Launch Club](https://reader031.vdocument.in/reader031/viewer/2022030306/58cff2a51a28abfc0a8b457d/html5/thumbnails/20.jpg)
12
Bad Logocomplicated, halftones, acronyms
![Page 21: Brand It MIT Launch Club](https://reader031.vdocument.in/reader031/viewer/2022030306/58cff2a51a28abfc0a8b457d/html5/thumbnails/21.jpg)
avatars & favicons
Go Square13
![Page 22: Brand It MIT Launch Club](https://reader031.vdocument.in/reader031/viewer/2022030306/58cff2a51a28abfc0a8b457d/html5/thumbnails/22.jpg)
Create Your Logometaphor, simple, unique, memorable,
square, reverse, bitchin’
E4
![Page 23: Brand It MIT Launch Club](https://reader031.vdocument.in/reader031/viewer/2022030306/58cff2a51a28abfc0a8b457d/html5/thumbnails/23.jpg)
Extend Your BrandSlogan, Jingle, Fragrance...
E5
![Page 24: Brand It MIT Launch Club](https://reader031.vdocument.in/reader031/viewer/2022030306/58cff2a51a28abfc0a8b457d/html5/thumbnails/24.jpg)
That’s All Folks!available at slideshare.net
Steve Sue | BizGym Foundation | bizgym.org | Mark Loughridge