brand launch presentation from geeta
Post on 15-Sep-2014
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Geeta's presentation about the new TVH brand, delivered to TVH staff at the Away Day 2013TRANSCRIPT
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Staff Away Day
Geeta Nanda
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What?
Why?
Value?
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At TVH we recognise that people are everything; that staying relevant and doing good means we need to do more, to do better, to lead the way; that every day brings change and we need to be ready. Together, let’s step up to the challenge.
Let’s continue to build creative and meaningful partnerships that raise the bar, that focus on ideas and actions, that are forward looking yet fit-for-purpose.
Let’s put ourselves in the shoes of every one of our customers. Let’s listen, collaborate and deliver. Let’s never lose sight of the bigger picture - yet continually strive to get the little things right. Let’s champion people and possibilities.
Let’s empower ourselves to step up and be heard, to be valued, to be agents of change.
This will not happen by magic. It will take work, it will take partnership and it will take you.
This is our call to arms and our pledge to each other, our sector and our society. Together we must continuously up our game to be successful yet remain true to what we believe in.
TVH. Let’s step up.
Let’s step up.
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At TVH we recognise that people are everything; that staying relevant and doing good means we need to do more, to do better, to lead the way; that every day brings change and we need to be ready. Together, let’s step up to the challenge.
Let’s step up.
Setting the scene: the status quo is not an option, we need to embrace and lead change,
with people at the heart of our world
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Let’s continue to build creative and meaningful partnerships that raise the bar, that focus on ideas and actions, that are forward looking yet fit-for-purpose.
Let’s step up.
It is about us AND them. Working together, in partnership with like-
minded organisations will be the engine of success
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Let’s put ourselves in the shoes of every one of our customers. Let’s listen, collaborate and deliver. Let’s never lose sight of the bigger picture - yet continually strive to get the little things right. Let’s champion people and possibilities.
Let’s step up.
The people we serve sit at the heart of our world. We relate. We think small yet we imagine big.
We do good by them
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Let’s empower ourselves to step up and be heard, to be valued, to be agents of change.
Let’s step up.
Without our staff as agents of change, this will be just words with no delivery. We
need to push out of our comfort zone
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This will not happen by magic. It will take work, it will take partnership and it will take you.
This is our call to arms and our pledge to each other, our sector and our society. Together we must continuously up our game to be successful yet remain true to what we believe in.
Let’s step up.
This is a manifesto as much as a proposition. It will drive how we behave as much as
how we communicate
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TVH. Let’s step up.
Let’s step up.
We are a challenger brand. Let’s all dive in together and
drive transformational change. Let’s be bold
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TVH | Values & behavioursB
rand
pro
posi
tion
Behavio
ura
l guid
elin
es
You
r vis
ion
of
TV
HB
ehavio
ura
l m
indse
ts
THINKFORWARD
Let’s step up.
![Page 22: Brand launch presentation from Geeta](https://reader035.vdocument.in/reader035/viewer/2022081412/5416379b7bef0ac1768b642a/html5/thumbnails/22.jpg)
TVH | Values & behavioursB
rand
pro
posi
tion
Behavio
ura
l guid
elin
es
You
r vis
ion
of
TV
HB
ehavio
ura
l m
indse
ts
Innovative & questioning
THINKFORWARD
Let’s step up.
![Page 23: Brand launch presentation from Geeta](https://reader035.vdocument.in/reader035/viewer/2022081412/5416379b7bef0ac1768b642a/html5/thumbnails/23.jpg)
TVH | Values & behavioursB
rand
pro
posi
tion
Behavio
ura
l guid
elin
es
You
r vis
ion
of
TV
HB
ehavio
ura
l m
indse
ts
Innovative & questioning
Experiment; pilot and prototype
ideas
We’ll evolve as customers do
Face the future and expect
change
THINKFORWARD
Let’s step up.
![Page 24: Brand launch presentation from Geeta](https://reader035.vdocument.in/reader035/viewer/2022081412/5416379b7bef0ac1768b642a/html5/thumbnails/24.jpg)
TVH | Values & behavioursB
rand
pro
posi
tion
Behavio
ura
l guid
elin
es
You
r vis
ion
of
TV
HB
ehavio
ura
l m
indse
ts
THINK‘WE’
Let’s step up.
![Page 25: Brand launch presentation from Geeta](https://reader035.vdocument.in/reader035/viewer/2022081412/5416379b7bef0ac1768b642a/html5/thumbnails/25.jpg)
TVH | Values & behavioursB
rand
pro
posi
tion
Behavio
ura
l guid
elin
es
You
r vis
ion
of
TV
HB
ehavio
ura
l m
indse
ts
Approachable & collaborative
THINK‘WE’
Let’s step up.
![Page 26: Brand launch presentation from Geeta](https://reader035.vdocument.in/reader035/viewer/2022081412/5416379b7bef0ac1768b642a/html5/thumbnails/26.jpg)
TVH | Values & behavioursB
rand
pro
posi
tion
Behavio
ura
l guid
elin
es
You
r vis
ion
of
TV
HB
ehavio
ura
l m
indse
ts
Approachable & collaborative
Build partnerships and
collaborateEncourage ideas and conversation
Look for diversity of views
THINK‘WE’
Let’s step up.
![Page 27: Brand launch presentation from Geeta](https://reader035.vdocument.in/reader035/viewer/2022081412/5416379b7bef0ac1768b642a/html5/thumbnails/27.jpg)
TVH | Values & behavioursB
rand
pro
posi
tion
Behavio
ura
l guid
elin
es
You
r vis
ion
of
TV
HB
ehavio
ura
l m
indse
ts
THINKOPENLY
Let’s step up.
![Page 28: Brand launch presentation from Geeta](https://reader035.vdocument.in/reader035/viewer/2022081412/5416379b7bef0ac1768b642a/html5/thumbnails/28.jpg)
TVH | Values & behavioursB
rand
pro
posi
tion
Behavio
ura
l guid
elin
es
You
r vis
ion
of
TV
HB
ehavio
ura
l m
indse
ts
Transparent & true to our word
THINKOPENLY
Let’s step up.
![Page 29: Brand launch presentation from Geeta](https://reader035.vdocument.in/reader035/viewer/2022081412/5416379b7bef0ac1768b642a/html5/thumbnails/29.jpg)
TVH | Values & behavioursB
rand
pro
posi
tion
Behavio
ura
l guid
elin
es
You
r vis
ion
of
TV
HB
ehavio
ura
l m
indse
ts
Transparent & true to our word
Be clear and specific
Share when things go wrong
Tell our story, explain what we’re
doing
Give your opinion constructively
THINKOPENLY
Let’s step up.
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TVH | Values & behavioursB
rand
pro
posi
tion
Behavio
ura
l guid
elin
es
You
r vis
ion
of
TV
HB
ehavio
ura
l m
indse
ts
THINKWITH ENERGY
Let’s step up.
![Page 31: Brand launch presentation from Geeta](https://reader035.vdocument.in/reader035/viewer/2022081412/5416379b7bef0ac1768b642a/html5/thumbnails/31.jpg)
TVH | Values & behavioursB
rand
pro
posi
tion
Behavio
ura
l guid
elin
es
You
r vis
ion
of
TV
HB
ehavio
ura
l m
indse
ts
Passionate & customer focused
THINKWITH ENERGY
Let’s step up.
![Page 32: Brand launch presentation from Geeta](https://reader035.vdocument.in/reader035/viewer/2022081412/5416379b7bef0ac1768b642a/html5/thumbnails/32.jpg)
TVH | Values & behavioursB
rand
pro
posi
tion
Behavio
ura
l guid
elin
es
You
r vis
ion
of
TV
HB
ehavio
ura
l m
indse
ts
Passionate & customer focused
Take risks – be bold, be brave
Stretch and challenge yourself
How can customers join in?
THINKWITH ENERGY
Let’s step up.
![Page 33: Brand launch presentation from Geeta](https://reader035.vdocument.in/reader035/viewer/2022081412/5416379b7bef0ac1768b642a/html5/thumbnails/33.jpg)
TVH | Values & behavioursB
rand
pro
posi
tion
Behavio
ura
l guid
elin
es
You
r vis
ion
of
TV
HB
ehavio
ura
l m
indse
ts
THINKWITH
COMPASSION
Let’s step up.
![Page 34: Brand launch presentation from Geeta](https://reader035.vdocument.in/reader035/viewer/2022081412/5416379b7bef0ac1768b642a/html5/thumbnails/34.jpg)
TVH | Values & behavioursB
rand
pro
posi
tion
Behavio
ura
l guid
elin
es
You
r vis
ion
of
TV
HB
ehavio
ura
l m
indse
ts
Compassionate & understanding
THINKWITH
COMPASSION
Let’s step up.
![Page 35: Brand launch presentation from Geeta](https://reader035.vdocument.in/reader035/viewer/2022081412/5416379b7bef0ac1768b642a/html5/thumbnails/35.jpg)
TVH | Values & behavioursB
rand
pro
posi
tion
Behavio
ura
l guid
elin
es
You
r vis
ion
of
TV
HB
ehavio
ura
l m
indse
ts
Compassionate & understanding
Every customer is a person, not just a KPI
Take the opportunity to be supportive
How does this feel for a customer?
Show appreciation for others
THINKWITH
COMPASSION
Let’s step up.
![Page 36: Brand launch presentation from Geeta](https://reader035.vdocument.in/reader035/viewer/2022081412/5416379b7bef0ac1768b642a/html5/thumbnails/36.jpg)
TVH | Values & behavioursB
rand
pro
posi
tion
Behavio
ura
l guid
elin
es
You
r vis
ion
of
TV
HB
ehavio
ura
l m
indse
ts
Approachable & Collaborative
Let’s work together to achieve our shared goals
Build partnerships and
collaborateEncourage ideas and conversation
Look for diversity of views
THINK‘WE’
Innovative & questioning
Question how we do things. Think ahead. Innovate.
Experiment; pilot and prototype
ideasWe’ll evolve as customers do
Face the future and expect
change
THINKFORWARD
Transparent & true to our
wordLet’s be
transparent and true to our word
Be clear and specific
Share when things go wrong
Tell our story, explain what we’re doing
THINKOPENLY
Passionate & customer focusedBe passionate about
delivering great customer service and
making things happen.
Take risks – be bold, be brave
Stretch and challenge yourself
How can customers join in?
THINKWITH ENERGY
Compassionate & understanding
Offer your time and support. Act with
empathy and understanding.
Every customer is a person, not just
a KPITake the
opportunity to be supportive
How does this feel for a
customer?
THINKWITH
COMPASSION
Let’s step up.
We can only STEP UP if we think forward, think ‘we’, think openly, thing with energy, and think with
compassion
Give your opinion
constructively
Show appreciation for
others
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Tone of voice
Ourproposition
Howwe speak
Whatwe value
Howwe act
Approachable& engaging
Inviting
THINK‘WE’
Innovative& questioning
Motivating
THINKFORWARD
Transparent& true to our
word
Conversational
THINKOPENLY
Passionate& customer
focused
Inspirational
THINKWITH ENERGY
Compassionate& understanding
Considerate
THINK WITH COMPASSION
Let’s step up.
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Graphic elements
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Graphic device
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Colour palette
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Vibrant, Composed reality
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Vibrant, Composed reality
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Logotype
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Successful twitter icons
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Logotype with icon
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Identity in action
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