ADEPT INSTITUTE OF MANAGEMENT STUDIES & RESEARCH, DHARWAD2ND IA TEST BRAND MANAGEMENTTIME: 1 HOUR MAX. MARKS: 25Answer any five of the following questions, each carries 5 marks5 x 5 = 251. What are the differences among a local, a national, an international and a global brand?2. What is Brand Management? What are your favourite Perfume brands and why?3. People prefer to purchase brand in place of product. Justify your answer with suitable examples.4. Discuss the Strategic Brand Management Process5. Brand is the most enduring asset of Organization. Elaborate this statement with reference to Brand Equity.6. Write Short Notesa. Brand Proliferationb. Brand Imagec. Brand Recalld. Brand Recognitione. CBBE

ADEPT INSTITUTE OF MANAGEMENT STUDIES & RESEARCH, DHARWAD2ND IA TEST BRAND MANAGEMENTTIME: 1 HOUR MAX. MARKS: 25Answer any five of the following questions, each carries 5 marks5 x 5 = 251. What are the differences among a local, a national, an international and a global brand?2. What is Brand Management? What are your favourite Perfume brands and why?3. People prefer to purchase brand in place of product. Justify your answer with suitable examples.4. Discuss the Strategic Brand Management Process5. Brand is the most enduring asset of Organization. Elaborate this statement with reference to Brand Equity.6. Write Short Notesa. Brand Proliferationb. Brand Imagec. Brand Recalld. Brand Recognitione. CBBE