brand ministry cas client eram e-you
DESCRIPTION
Découvrez l'application Facebook & le dispositif social2-to-shop mis en place par Eram pour fêter le lancement de sa marque E-You pour les 12/25 ans.TRANSCRIPT
![Page 1: Brand Ministry Cas Client Eram e-You](https://reader033.vdocument.in/reader033/viewer/2022060119/558d22d4d8b42a5a0a8b46bd/html5/thumbnails/1.jpg)
e-you campaignMarch 2012
Shoe brand for the 12-25 segment
![Page 2: Brand Ministry Cas Client Eram e-You](https://reader033.vdocument.in/reader033/viewer/2022060119/558d22d4d8b42a5a0a8b46bd/html5/thumbnails/2.jpg)
• Campaign concept based on Lucha Libre to develop the brand awareness across the 12 -25 segment
• 300 Point Of Sales re-branded with the Brand colour for the 6 week-campaign
![Page 3: Brand Ministry Cas Client Eram e-You](https://reader033.vdocument.in/reader033/viewer/2022060119/558d22d4d8b42a5a0a8b46bd/html5/thumbnails/3.jpg)
Campaign conceptStep OneEarn points by participating to the Photo-Contest - retrieve a mask in your nearest shop, take a funny photo & upload it onto the Facebook page
![Page 4: Brand Ministry Cas Client Eram e-You](https://reader033.vdocument.in/reader033/viewer/2022060119/558d22d4d8b42a5a0a8b46bd/html5/thumbnails/4.jpg)
![Page 5: Brand Ministry Cas Client Eram e-You](https://reader033.vdocument.in/reader033/viewer/2022060119/558d22d4d8b42a5a0a8b46bd/html5/thumbnails/5.jpg)
Campaign conceptStep TwoEarn more points by playing the battle game on the Facebook page
![Page 6: Brand Ministry Cas Client Eram e-You](https://reader033.vdocument.in/reader033/viewer/2022060119/558d22d4d8b42a5a0a8b46bd/html5/thumbnails/6.jpg)
Rewards1 trip to Mexico
PS Vita consoles (1 every week)
Coupons - to be redeemed in shops for all participants
![Page 7: Brand Ministry Cas Client Eram e-You](https://reader033.vdocument.in/reader033/viewer/2022060119/558d22d4d8b42a5a0a8b46bd/html5/thumbnails/7.jpg)
A few figures
+10 000 fans within 6 weeks
1 comment on the wall every 10 participants
10% of all participants have shared on their wall