brand overview 2017 · fashion news and trends, ... men’s style has remained a trusted, credible...
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BRAND OVERVIEW 2017
Men’s Style is the ultimate style and lifestyle companion for the modern
gentleman, curating the finer things in life for the
discerning man who likes to stay up-to-the-minute with
fashion news and trends, watches, fragrances, grooming,
motoring, culture and more.
A N O T E F R O M T H E E D I T O R
Since 2003, Men’s Style has remained a trusted, credible and essential brand for the Australian man interested in on trend fashion, grooming, timepieces, motoring, travel and other lifestyle offerings. We edit and curate the best of new product, collections, news and new releases across print, digital, social and EDM to provide the contemporary guy with an of-the-moment picture of modern men’s style. What’s more, our audience have demonstrated time and again a genuine intention to convert their reading of our coverage into action as consumers. Join us for our 15th year in 2018.
E D I T O R I A L E XC E L L E N C E
Michael Pickering Editor
Michael Pickering has edited several titles within the men’s group during a 13-year
career at Bauer Media (née ACP) and brings a wealth of magazine craft and
experience to the role of men’s style editor. He has been a senior writer, contributor
editor and subeditor on titles as diverse as Harper’s BAZAAR, Rolling Stone, Inside
Cricket and RALPH, experiences that have evolved him into a highly knowledgable, well-rounded editor who has been at the
helm for six years now.
KIM PAYNE Fashion Director
Kim is recognised as one of the few stylists in Australia who
consistently produces work worthy of much larger fashion bibles in
Europe or the US. With a peerless understanding of menswear and
seasonal trends, her work ensures the main fashion shoots in Men’s
Style each issue are clearly superior to any others in the category.
Elisabeth King Grooming Editor
Elisabeth is Australia’s most respected and awarded journalist
in this field. Always on top of market trends, she writes about the industry in an informed yet
accessible style, delivering practical advice for guys still coming to terms with the complexities of
men’s skin care.
S I G N AT U R E C O N T E N T
Priority male• Travel• Motoring• Film, books, music, • Art• Profiles• Design• Technology• Food & Drink• Health and wellbeing
ON TREND• Get the Look –
fashion user guide• Fragrances and
Grooming• Brand stories• News and trends
WATCHES• New releases• SIHH, Basel and
wrap-ups• Trends, profiles,
industry news• Smart watches and
wearable tech
Features• Long form stories on
culture, technology, trends and national and international affairs
• Over 20 pages of latest season fashion showcased in shoots reflecting very high production values
Buyer Be Wear• Product• Retail news• Seasonal fashion
S I G N AT U R E P R O P E R T I E S A N D E V E N T S
CLASSICEDITION
The men’s style Classic Edition is a special collectors’ issue. Featuring a thick cover on 310gsm, it serves as the ultimate
menswear reference book.
Focused more on timeless rules of style, The Classic Edition brings an Esquire Black Book-like treatment to Men’s Style’s key pillars of fashion, fragrances, grooming and watches. It comprises of:
• Three fashion shoots with high production values
• A multi-page high quality accessories guide covering wallets, passport holders, briefcases, holdalls, cufflinks, tie pins, etc
• Watches – classic timepieces, deeper explanations of movements and functions, a celebration of the beauty and diversity of the category.
• A profile of a recognisably stylish man (Australian or otherwise) who can talk about his favourite ‘things’ and what he has learnt about being a man.
• 100 Essential Style Tips Every Man MUST Know
• Grooming and fragrances – tips and tricks
IMPORTANT DATESBOOKING: Monday September 10 MATERIAL: Friday, September 14 ON SALE: Monday, October 8
*Dates to be confirmed
2018
MENO F
INFLUENCE
Celebrates local Australian talent under 45 in an annual Men of Influence list in magazine coinciding with an exclusive event
Autumn issue (March)
Sydney
50 - 80 guests
Private dinner
Men of Influence, senior members of Men’s Style, social press and bloggers and men’s style premium client base
TIMING
LOCATION
CAPACITY
FORMAT
GUESTS
C A L E N DA R
Spring issue – August Spring Racing Guide –
Get The Look (suits)Men of Style, No.10
SPECIAL ISSUE – october The Classic Edition
Summer issue – november 2019 Preview – Motoring,
Music, Trends, Fashion, etcXmas Gift Guide
Fashion - Athleisure guide
77
78SPECIAL COLLECTOR’S
ISSUE
Winter Issue – May Travel Issue
Fashion - CoatsWatches – post Baselworld
wrap-up
76Autumn Issue – March
Pitti Uomo wrap SIHH wrap-up in Watches
Men Of Influence, No.11Fashion - Suits
75
C O N TAC T S
N A M E P O S I T I O N P H O N E N U M B E R E M A I LPaul Gardiner Commercial Director +61 (02) 9282 8676 [email protected]
Karen Holmes Head of Key Accounts +61 (02) 9282 8733 [email protected]
Will Jamison Head of Direct Sales, VIC +61 (03) 9823 6301 [email protected] Taylor QLD Head of Sales +61 (07) 3101 6636 [email protected]
Ben Wiles SA Sales Manager +61 (03) 9823 6387 [email protected]
Nicky Simpson WA Sales Manager +61 0414 298 725 [email protected]