brand passeport little furry - (c) dupuis 2014
DESCRIPTION
Every morning, Little Furry kisses his mommy goodbye and goes on his way to school. On the road, he runs into many adventures, during which he makes surprising encounters nd unlocks the incredible world around him. As he crosses these situations, whether they are funny, worrying or silly, he always learns a lot and his innate positivity enriches his experiences.TRANSCRIPT
B r a n d p a s s p o r t
Every morning, Little Furry
kisses his mommy goodbye and goes on his way to school.
on the road, he runs into many adventures,
during which he makes surprising encounters nd unlocks the incredible world around him.
as he crosses these situations,
whether they are funny, worrying or silly,
he always learns a lot and his innate
positivity enriches his experiences.
Une nouvelle
rencontre
à chaque
album
Around Little Furry
she’s there every morning when he leaves and every night when he comes back from his adventures. His mommy is his landmark, the one who watches over him and encourages him every morning with a kiss on the forehead.
His dad Every night, he is there to listen to Little Furry and eat dinner with him.
His mommy
An encounter in every album
MOTIVATIONS
To breaThe new life inTo imporTanT moral values.
To increase awareness of The benefiTs of curiosiTy and discovery.
To encourage an open aTTiTude To The world and To oThers.
advenTure
eThics invenTiveness humor
Tenderness
pedagogy
ASSeTSVALueS
targeta universe for
babies and toddlers
aged 0 to 3 years old.
Comics for children
aged 3 and up.
an autonomous reading for every child based on stories without words.
a little mascot who is instantly recognizable.
Colorful and extravagant figures.
Fantastic situations.
an expressive and stylish drawing style.
a wonderful world filled with rich stories and humanist values.
SITuATIONS
Familial points of reference: the dad, the mom, the house, the bedroom
Funny, colorful and amusing universes and scenes
Crazy characters: a greedy mermaid, hilarious nurses, a devilish granny, a depressed vampire or an adorable family of russian dolls… anything’s possible!
family
imaginaTion openness
opTimism
learning
discovery
eVIdeNce
Key wOrdS
an unlimited imagination
14 albums and 4 picture books
a series recommended by education professionals
albums are listed in the official list of books recommended
by the French institute of National Education
Children’s textiles
sChool produCts
toys and games
publishing
reLATed SecTOrS
le de
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• Nombre de joueurs : de 2 à 6.• Le but du jeu est d’arriver le premier ou la première jusqu’à la dernière case.• Le jeu débute en case une.• Le plus jeune joueur commence et lance le dé, il doit avancer d’autant de case que de points inscrits sur le dé.• Puis les autres participants jouent à tour de rôle.• Si un joueur tombe sur une case avec une flèche rouge, il doit monter ou descendre selon le sens de la flèche.• Le premier joueur arrivé à la case 63 remporte la partie.• Les autres joueurs continuent à jouer jusqu’à ce qu’il n’en reste plus qu’un.• Vers la fin du jeu, si un joueur jette un dé et obtient un score qui ne lui permet pas d’arriver exactement à la case 63, il doit reculer du nombre de points supplémentaires du dé.
RÈGLES DU JEU
CONTENU DE LA BOÎTE :1 plateau de jeu1 dé6 pions
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REF 506 536
Céline Fraipont was born in Brussels in 1974. trained as a florist, she became interested in comics upon meeting pierre Bailly, whom she met in 1996 in Liege. ten years later and after some nitpicking, it was between two kid’s milk bottles that she decided she wanted to work on a silent comic for young kids. then she just had to find an artist to draw it: “I had one just in front of me. He was funny and well-behaved (if a little grumpy sometimes), so I thought I would ask him!”
pierre bailly was born in alger in 1970, before arriving in Belgium. He studied graphics at the Institute st Luc in Brussels, where he later would meet Vincent Mathy in the comics department. after that, he studied at La Cambre. He met denis Lapière later on during a competition organized by the FnaC in Liege. His personal taste led him towards creating happy drawings destined for kids. that’s why he immediately adopted the character of Ludo, created by denis Lapière. a few years later, he created petit poilu with his partner, for immense pleasure!
AuThOrS
the 2 authors live together with their two young children. as a result, they search in their everyday lives for ideas, themes and stories that they’re sure will speak to their young public.
Céline Fraipont
Pierre Bailly
The passport is a tool to ease the daily management of the brand. It is a reference document to ensure consistency in business and marketing.
It must be consulted anytime a product is developed to ensure respect of the established position.
It must be distributed amongst actors in charge of the brand and our privileged partners.
passporT
For more than half a century, dupuis has been developing comics that the general public is passionate about.
Creator of mythical universes such as Lucky Luke, spirou, Boule et Bill, smurfs, Cédric and Largo Winch, dupuis’ recent productions benefit from its experience from working with some of the greatest comic book authors of our times. In the same spirit, dupuis has always integrated publishing, animation and derivative rights into its business model, in order to ensure that its universes are represented coherently. business model, in order to ensure that its universes are represented coherently.
H o w T o u s e
www.petitpoilu.comwww.dupuis.com
Bailly, Fraipont © dupuis, 2014.