brand position | campaign - mynt · contact us — 9 brook park offices, gaddesby lane, rearsby,...

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OPRO Brand Position | Campaign Brief — To reposition the world’s leading manufacturer and supplier of mouthguards, OPRO, as a desirable and premium sports brand. What we did — Brand Positioning Photography Art Direction Advertising Packaging Social Media Literature Idea — We wanted OPRO to be recognised as more than just “that mouthguard company”. Creating the ‘Trust’ campaign allowed us to experiment with a new style of photography, which immediately injected mood and an edginess into the brand. We ran the new look and feel across all touch points from ad campaigns through to packaging, literature, print & social media. OPRO © Mynt Design and Management Ltd 2014 Copyright and all of the intellectual property rights within this presentation document are retained by Mynt design and Management Ltd Contact us — 9 Brook Park Oﬃces, Gaddesby Lane, Rearsby, Leicestershire, LE7 4ZB, UK | +44 (0)1664 423 110 | www.mynt.co.uk | [email protected]

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OPRO B rand Pos i t ion | Campaign

Brief—

To reposition the world’s leading manufacturer and supplier of mouthguards, OPRO, as a desirable and premium sports brand.

What we did—

Brand Positioning Photography Art Direction Advertising Packaging Social Media Literature

Idea—

We wanted OPRO to be recognised as more than just “that mouthguard company”.

Creating the ‘Trust’ campaign allowed us to experiment with a new style of photography, which immediately injected mood and an edginess into the brand. We ran the new look and feel across all touch points from ad campaigns through to packaging, literature, print & social media.

OPRO

© Mynt Design and Management Ltd 2014 Copyright and all of the intellectual property rights within this presentation document are retained by Mynt design and Management Ltd

Contact us—9 Brook Park Offices, Gaddesby Lane, Rearsby, Leicestershire, LE7 4ZB, UK | +44 (0)1664 423 110 | www.mynt.co.uk | [email protected]
Contact us—9 Brook Park Offices, Gaddesby Lane, Rearsby, Leicestershire, LE7 4ZB, UK | +44 (0)1664 423 110 | www.mynt.co.uk | [email protected]

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