38 mln inhabitants 16 mln internet users

11K web titles, 300 press titles

You can’t afford

to miss such

a market

Target groups

We specialise in reaching the following groups of consumers:

• Gamers – communities, readers, events attendees

• IT technologies enthusiasts, students

• Average home PC users, e-sports and entertainment freaks

• Stylish men and women, young IT fashion-consious well-educated users

• Computer art. designers, professionals seekeing value

That’s our PR lifePress office: press releases, managing information, media monitoring, products tests , context articles, expert comments, round tables, product and games launches

Grassroots marketing : creating the communities around your brand&products / building demand for products with channel partners

Non-standard campaigns: cooperatio n with leading blogers / product position at internet forums / company blogs (design, editing, moderating) /social media campaigns / unique mailings / events

Photo sessions : pack shots / arranged product placement sessions / distribution in Internet /

Marketing materials : designing / editing / producing / distributing informational materials / POS materials / giveaways

B2B and customer communications : inducing interest in media that reach various target groups from a company ecosystem (branch media, vertical media, e-commerce)./ exhibitions, fairs

Contests : initiating, arranging, preparing rules ,executing,: communities, internet, press, radio, TV / Supervising the content, organisation, settling up the awards , reporting

Sponsoring: selection of events or sponsorship facilities that guarantee reaching the target

Sample IT media

Sample B2B media

Product placementArranging customer’s products as the illustration to a subject articles, also presentations in IT and gaming programs.

Securing presence of customer’s products in trends articles or products overviews

Communities influenced

• Opinion leaders influence – popular editors, leading forums users

• E-sports sites / organisations: esl.eu/pl; pl 29K FB ; Cybersport.pl, electronicsports.pl

• Gaming vlogers – Rockalone, Rojo, Wondziu (each abt 600K YT subcribers, 100+K FB fans)

• Lifestyle / fashion blogers: Kominek, Mafashion, Mediafun

• Celebrities interested in hi-tech: Wojciech Łozowski, Kasia Burzyńska (MTV presenter)

• Mass media celebrities : currently top 3 actresses / actors / tv presenters, internet stars

• Games communities strong in PL: SC, BF4, CS, WOW, WOT, BF, COD/ forums/

Events: gaming, social, industry• Most popular local tournaments • Major events, e.g.Intel Extreme Masters• Conferences e.g. Game Industry Trends• Facebook fans meetings• IFA, Gamescom, E3 – inviting press• Game launches for communities / press• Game lanuches in shops of partners e.g.Komputronik Megastore

Press events: conferences & launches

Presenting complete solutions. Partner with games developers and

hardware producers

Inviting sales partners

Meeting place should also be attractive

Contests• End-users: lifestyle, gaming and IT

media

• Communities: esports sites, forums

• Vlogers and blogers

• Social media (FB / TW / P ) linked

• Partnered with sales partners, developers, hardware leaders

Partnership

To have stronger impact, use partners to run campaings in channels.

• Technology partners: NVIDIA, WD, Intel, Asus, MSI, EVGA, etc..

• Developers: Electronics Arts, Cenega, Ubisoft, Wargaming

• E-tailers. PL top: Komputronik.pl, Agito.pl, X-kom.pl; NTT

• Games communities: SC, LOL, CS, FIFA13, WOT, BF4, AC4, Dota2

• Teams/organisations sponsored. PL top : Meet Your Makers, Game Faction, Alsen Team

Partnership - actions

• Cross-platform contests (FB + Tw + Pin + Inst backed with press title)

• Game launches – developers

• Fairs and gaming events• Ambient events, YT vlogers contests

• Gaming industry shows – tournaments, booth, press (e.g.Game Industry Trends)

• Tournaments: ESL league , Intel Extreme Masters, Digital Dragons

Social media

Actions run in social media• Setting up Polish Facebook fanpage, Twitter, Pinterest and Instagram accounts, 2 speciaslists

devoted for taking care of one brand

• Creating the content – own posts, graphics, moderation plus cooperation with media and partners fanpages as for posts , contests, campaigns

• Running contests and involving actions on FB with the help of Twitter and Pinterest, using media as partners and message spreaders

• Utilising FB-compliant contest applications that increase fans number and involves fans attention

• Cooperation with opinion-leading bloggers (active FB /twitter users) – contests, tests and reviews, other actions

WHY US?• Accurate strategy, realistic plan = high effectivness

• Minimum 30% growth of positive publications

• Minimum 50% growth of presence in lifestyle and business media

• Tailor-made strategy for advanced solutions

• Acer presence in mass media: television, radio , internet tv • • Web 2.0 activated: net PR, influencing IT forums’ users, social networks, virus PR• • More awards and positive reviews from product tests

LOOKING FOR B2B PR

Brand image in B2B media

Individual interviews

Expert comments in articles on market

and technology trends

Expert comments, context articles

Pitching in

IT, B2B, economy meda: trends, value, technologies

Inform

AdviseShow

solutions

Infographics as a PR tool

Activate resellers via channel press

All models presented in

market reports, products ranks

New products announcements

in mags and sales guides

Why us?

Ewa is well experienced in working for IT industry from both sides - working 4 years in marketing team of INCOM disti And co-running for 8 years PR agency.

Jacek has over 10 years of experience workingfor such companies as NTT, MSI and Asus. Now he manages all activities for NVIDIA and their partners.

Kasia, taking care of Kross and previously Sweex, SteelSeries is our lifestyle , ICT and gaming expert.

Tomasz helps with enterprise products PR as well as more complex campaigns in social media channels.

Our creative team of skilled professionals is driven by fresh ideas and a commitment to results, with numerous years of collective experience in key media markets.

Our Wrocław based office is home for the below team members, cooperating with a few more PR specialist s in Warsaw.

Our current customers:

Companies we cooperate with as partners

Some of customers we used to work for:

What can we do for you?• We can provide comprehensive marketing support in the gaming, IT , lifestyle channels • Marketing actions with partners : hardware leaders, gaming media, game developers.• Create and carry out marketing and advertising campaigns in all media incl radio & TV

• Conduct PR activities in gaming, IT and lifestyle media: tests, video-reviews, presentations, media relations

• Organise presentations, conferences, launches, competitions for press / partners

• Involve the communities to talk about your products (blogers, forums, game servers)• We can run brand campaigns in social media (FB, G+, Tw, Inst, Pint)• We manage actions with community leaders and mass media celebrities

• We can assure attendance at huge gaming and multimedia events in Poland and abroad., based on several years of experience in organizing events for gamers.

We give you at your disposal• Team of professionals in PR and marketing, IT and gaming enthusiasts

• Experience – several years of PR campaigns for IT, gaming & accessories producers, e.g. NVIDIA, Western Digital, Hannspree, Steel Series, Sweex..

• Complete coverage of IT, mobile, gaming, CE, life style and students media: over 250 titles, 700 editors

• Close cooperation with PL gaming teams, events organizers, e-tailers

• Know-how on successful social media campaigns covering blogs, FB/ Twitter

• Reporting/ media monitoring system with the 24h/d access, sorting by useful categories of products coverage, publications , media

• Marketing support: counsel, analysis of competition activities, events, video-presentations, marketing materials production, media planning  

Gamma PR reporting system• 24/7 access give to each customer• Each record = screen, scan, quote in Polish and English• Sorting by date, campaign, prodcuts or media• Export to xls

If you like our approach, experience and offer, contact us :

Ewa RudkowskaMob: +48 606650370Mail: ewa@gammapr.pl Skype: ewarudkowska; FB: Ewa Rudkowska; TW: @ewarudkowska

GAMMA PRTel.+48 713632229 Mob: +48 535036635 Mail: gammapr@gammapr.plwww.gammapr.pl Agrestowa 139 / 1853-035 WrocławPoland