brand roi series social marketing roi case study part 2
DESCRIPTION
This article is the second in a series of 3 articles on the ROI of Social Media Marketing. This case study discusses the contribution that post content can have on brand awareness and engagement.TRANSCRIPT
ProRelevant Marketing SolutionsP1 ProRelevant Marketing Solutions
Marketing ROI Series - Case Study –
Social Media Marketing ROI
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P www.ProRelevant.com
Guy R. Powell
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P www.ProRelevant.com
Guy R. Powell
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P www.ProRelevant.com
Guy R. Powell
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P
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PROI
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PLean back Lean forward
Engagement quality
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PTypes of posts driving engagement
A simple post
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PTypes of posts driving engagement
Statement w/ Picture
A simple post
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PTypes of posts driving engagement
Statement w/ Picture
A simple post Post w/ question and link
ProRelevant Marketing Solutions11
PTypes of posts driving engagement
Statement w/ Picture
A simple post Post w/ question and link
Contest
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PTypes of posts driving engagement
Statement w/ Picture
A simple post Post w/ question and link
Contest
2-column picture
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P1: Mass media contributes to fan
growth and engagement
3: The actual ROI
For next time
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PFor more information
Here’s where you can download the case studies:
http://www.ProRelevant.com/case-study-roi-of-social-media-marketing
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