brand standards - tempur-pedicdealer.tempurpedic.ca/en/documents/policy/brandmarkmanual.pdf ·...

TEMPUR-PEDIC BRAND STANDARDS

BRAND STANDARDS

1807 WONDERLAND ROAD N. LONDON, ON N6G 5C2(519) 660-4154 (800) 887-4321 FAX: (519) 679-4793

REVISED JULY 2013


BRAND STANDARDS Table of Contents

Introduction

Overview

Tempur-Pedic® Brandmark Preferred Brandmark

Margins and Size Requirements

Acceptable Brandmark Variations

Usage Guidelines

Tempur-Pedic® Visual Elements Colour Palettes

Tempur-Pedic® Preferred Typeface

Tempur-Pedic® Trademarks

Website Requirements

1 - 1

2 - 1

3 - 1

3 - 2

4 - 1

5 - 1

5 - 3

5 - 4

6 - 1


The Tempur‑Pedic brand has become the leader in

Premium Bedding via consistent delivery of quality

products, an unrelenting focus on consumer satisfaction,

and unsurpassed investment in brand building

advertising. The brand has played a key role in driving

significant category sales growth by establishing its

premium, aspirational, and uniquely authentic presence.

As we all work together to continue to grow, expand,

elevate, and broaden the Tempur-Pedic brand it is

essential that all marketing communications represent

the brand values and positioning to maximize consumer

engagement, communication, effectiveness, and the

long-term health of the brand.

We appreciate your ongoing commitment to this shared

goal.Please direct any questions to the Marketing

Department at 1-800-887-4321.

BRAND STANDARDS Introduction

1 - 1


BRAND STANDARDS Overview

The following requirements cover all media types

including but not limited to TV, radio, newspapers, ADVO

(or other shared mail), direct mail, free standing inserts,

flyers/handouts, billboards, truck graphics, window

signage, interior signage, and exterior signage.

LOCAL ADVERTISING

You may advertise Tempur-Pedic® products in your local trade area via

any local media vehicle including but not limited to radio, TV and print.

NATIONAL ADVERTISING

You MAY NOT advertise Tempur-Pedic in any national media, including

radio, TV and print, or daily, weekly or monthly publications unless you

have a national “brick and mortar” retail presence and have received

written approval from the Tempur-Pedic Marketing Department.

AUTHORIZED RETAILER

You must clearly communicate that all advertisements are from your

retail store(s). You MAY NOT imply that you are owned or operated

by Tempur‑Pedic or otherwise configure your store or use the

Tempur‑Pedic trade dress or trademarks in a manner that suggests

a relationship greater than that of an Authorized Retailer of Tempur‑

Pedic® products. You must submit all advertisements featuring

Tempur-Pedic® products to the Tempur-Pedic Marketing Department

for review and approval.

You must ensure that all advertising (regardless of the media)

complies with all applicable laws, including without limitation all

prohibitions against false and misleading advertising.

If an account

is found in

violation of our Advertising

Requirements after June 5,

2013,we reserve the right to

take the following actions:

• Remove the account and retail locations from our retailer locator on tempurpedic.ca

• Reject claims for funding

• Stop shipments of product

• Terminate the business relationship

• Other actions as deemed necessary

note

2 - 1


2 - 2

BRAND STANDARDS Brand Requirements

AUTHORIZED RETAILER

You must clearly communicate to the consumer at all consumer touch points,

including but not limited to external store, inside the store, and all advertising or

media communications that offerings are from your retail store(s) and entity. You

may not imply that you are owned or operated by Tempur-Pedic North America,

LLC, or any of its subsidiaries or affiliates, or imply that you have any other

relationship with Tempur-Pedic North America, LLC, or any of its subsidiaries or

affiliates other than as an Authorized Retailer of Tempur-Pedic® products.

STORE APPEARANCE

The physical appearance of the retail store locations including any trade dress,

i.e., wall colours, wall hangings, electronic ribbons, lighting, etc., on the exterior

and the interior of the store location must be designed in such a manner to make

clear that the store location is not owned or operated by Tempur-Pedic North

America, LLC, or any of its subsidiaries or affiliates, and that the store is not an

exclusive retailer of Tempur-Pedic® products.

IMAGE USAGE

Tempur-Pedic proprietary images can be used in signage ONLY if Tempur-Pedic

is the ONLY brand mentioned and they are being used to promote

Tempur-Pedic® products. Said images should not be used in close proximity to

non-Tempur-Pedic® products to avoid consumer confusion as to the origin of the

products being presented.

EXTERIOR SIGNAGE

Permanent exterior signage should contain only the Retailer’s store name.

Temporary signage, including billboards, truck graphics, and window signage

that is exterior facing, may feature the Tempur-Pedic logo or name along with

the store name as long as it is clear to the consumer that the store is not owned

or operated by Tempur-Pedic North America, LLC, or any of its subsidiaries or

affiliates.

You MUST get prior approval for all interior

and exterior signage, POP, collateral or marketing materials that include the Tempur‑Pedic logo, photography, images or trademarks. Approval of any interior or exterior signage, POP, collateral or marketing materials that includes the Tempur‑Pedic logo, photography, images or trademarks is at the sole discretion of Tempur‑Pedic.

note


2 - 3

BRAND STANDARDS Brand Requirements

BRAND REQUIREMENTS

You must use the Tempur-Pedic marks exactly as they appear in the graphic

files we provide you; you must not alter, recreate or present any Tempur-Pedic

mark in any way that is not exactly as outlined by Tempur-Pedic. Altering any

of the marks has a negative effect on Tempur-Pedic’s valuable brand image

and may constitute trademark infringement. Please refer to the Retail Brand &

Logo Reference Guide for full instructions on proper use of the Tempur-Pedic

trademarks and other branding elements.

SIGNAGE UPKEEP

All signage featuring the Tempur-Pedic® brand must be kept in good

condition and must be completely and immediately removed along with any

other Tempur-Pedic trade dress, colours or related branding if the store

location closes for any reason, or elects to discontinue flooring Tempur-Pedic

products. A store is deemed “closed” if you as the Retailer cease operation

and/or management of the store or transfer ownership including assets to an

unauthorized Tempur-Pedic® Product Retailer.

MAINTAIN GOODWILL

All signage and products must be displayed and maintained in a manner that

maintains the goodwill of the Tempur-Pedic trademarks, service marks, and

trade dress. “ask me™” OWNERS. All materials featuring “ask me” and/or

Tempur-Pedic® product owners and owner messages must use owner photos

available only from Tempur-Pedic. It is not acceptable to use models or stock

photography to portray Tempur-Pedic® product owners and/or their comments.

It is not acceptable to use owner comments not authentic to Tempur-Pedic’s

“ask me” campaign. Unacceptable comments include, but are not limited to,

“ask me about free shipping,” “ask me about free financing,” and “ask me about

the satisfaction guarantee” or any other comment that did not originate from

Tempur-Pedic or a Tempur-Pedic® product owner, without prior written consent

from the Tempur-Pedic Marketing Department.


2 - 4

BRAND STANDARDS Advertising Requirements

ONGOING SERVICE OFFERS

You may advertise the following Ongoing Service Offers with the purchase

of Tempur-Pedic® mattresses, sets (mattress and foundation), and Ergo

adjustable bases at any time. These service offers can be ongoing, and

can be advertised alongside any Periodic National Promotion Offer as

announced by Tempur-Pedic. You may NOT assign a dollar value to these

offers in advertisements.

GIFT‑WITH‑PURCHASE OFFERS

These Gift‑With‑Purchase (GWP) offers can be run and advertised as long as

they are not misleading in anyway, and the total retail value is the commonly

understood fair market value of such offer, and with prior written consent

from Tempur-Pedic.®

These gift-with-purchase offers MAY be advertised alongside any periodic

national promotion offer as announced by Tempur-Pedic. You may not

combine the dollar value of these offers in an advertisement.

• Free Delivery

• Free Information

• Free Set‑Up

• Free Try‑Out (Comfort Guarantee)

• Free Removal of Old Bedding

• Special Financing (either short term or extended term)

• Free Rest Test

•A gift or “purchase with purchase” item.

•Gift Cards or Gift Certificates, so long as the ad copy clearly states that such gift card or gift certificate cannot be applied to Tempur‑Pedic®mattresses, foundations, mattress sets (mattress and foundation) or TEMPUR‑Ergo™ adjustable bases.

•A Sleep related gift or “purchase with purchase” item.

• Tempur‑Pedic® authorized promotional items, such as Tempur‑Pedic® pillows.

•Free Bed Frame.


2 - 5

BRAND STANDARDS Advertising Requirements

TERMS

The following terms and ONLY these terms may be used to describe your

Authorized Tempur-Pedic® Product Retailer status and product selection.

You may use these terms (assuming they are true):

No Sales Tax or any phrasing such as “We Pay Sales Tax”

Digital coupons via Groupon, Living Social and other digital marketing incentive programs

The following phrases, or phrases substantially similar to the following specifically referring to Tempur-Pedic® products: “Sale,” “On Sale Now,” “Lowest Prices,” “Guaranteed Lowest Prices,” “Sale Price,” “Discounted Price,” “Nobody Sells for Less”

Largest (or Biggest) Tempur-Pedic® Dealer

Largest (or Biggest) Selection of Tempur-Pedic® Products

#1 Tempur-Pedic® Dealer, Tempur-Pedic® Headquarters, Tempur-Pedic® Superstore, Tempur-Pedic® Gallery, Tempur-Pedic® Store, or anything similar you combine with Tempur-Pedic

You may use these terms ONLY if you carry all available Tempur‑Pedic® mattress

models and a selection of TEMPUR‑Ergo™ adjustable bases and pillows:

•Authorized Tempur‑Pedic® Product Dealer

•Authorized Tempur‑Pedic® Product Retailer

•Proudly Carrying Tempur‑Pedic® products since ____________

•See our Complete Selection of Tempur‑Pedic® Sleep Systems

•We Carry the Full Line of Tempur‑Pedic® Sleep Systems

•Full Line Tempur‑Pedic® Dealer

What not to do.!

! !

!

!

!

!

YOU MAY NOT ADVERTISE ANY OF THE FOLLOWING:


Trademark Registration

Cross

Brand NameFigure

TWO-COLOUR LOGOThis is the preferred version of the Tempur-Pedic brandmark.

BRANDMARK MARGINSA margin proportional to the size of the cross should be maintained. Type or any other visual element should not break this clear space as indicated by the dotted line.

MINIMUM SIZEThe brandmark should never be used at a size less than 1.375" wide.

PROPER USE OF BRANDMARKThe brandmark can be used on a photograph only if it is on a predominately light coloured background. Make sure the “white space”is simple and not cluttered.

13/8"

This version of the logo must always have the white space around it. It should never be used on top of a photograph unless white space is surrounding it.

BRAND STANDARDS Preferred brandmark

PMS 280C 100 M 89 Y 24 K 19

R 0 G 24 B 104HEX 001868

TPlogo_2C.epsPreferred Spot version

TPlogo_4C.epsPreferred CMYK version

TPlogo_RGB.epsPreferred RGB version

PMS 368C 64 M 0 Y 100 K 0

R 98 G 189 B 25HEX 62bd19

Inside the cross is transparent, not filled with white.note

3 - 1


A

B

C

BRAND STANDARDS Acceptable Brandmark Variations

When using any one-colour brandmark versions, the cross does NOT fill with white.

note

PMS 280CThe PMS 280C version of the logo can also be used in a reversed out PMS 280C box that is the exact height and width of the “x height”. The blue box can be larger but never smaller than this. (As shown to the left.) This logo can be used on a photograph if there is sufficient white space around the logo.

It is appropriate to use the reverse logo when the logo is to be reproduced over any background with 25% density or higher.

note

WHITEThe all-white logo can be used on top ofa photograph only if there is sufficient,clean, solid colour area for which the logois knocked out.

BLACKThe one-colour black version of the logo always has the white space around it following the “x-height” in the standard brandmark section of this guide. It should never be used on top of a photograph.

TPlogo_black_1C.epsAlternative One Colour version

TPlogo_280blue_1C.epsPreferred One Colour Spot version

TPlogo_white_1C.epsPreferred Reverse version

TPlogo_white_1C.epsPreferred Reverse version

TPlogo_black_1C.epsAlternative One Colour version

3 - 2


BRAND STANDARDS Ergo System Logos

It is appropriate to use the reverse logo when the logo is to be reproduced over any background with 25% density or higher.

note

ERGO SYSTEM LOGOS The logo designed for use in association with the TEMPUR-ErgoTM and the Advanced TEMPUR-ErgoTM. It is appropriate to use the reverse logo when the logo is to be reproduced over any background with 25% density or higher.

ACCEPTABLE TEMPUR-ERGO LOGO VARIATIONS

PMS 280C 100 M 89 Y 24 K 19

R 0 G 24 B 104HEX 001868

PMS 368C 64 M 0 Y 100 K 0

R 98 G 189 B 25HEX 62bd19

ATElogo_2C.epsPreferred Spot version

TElogo_V_2C.epsPreferred Spot version

ATElogo_V_2C.epsAlternative Spot version

ATElogo_1C_rev.epsPreferred Reverse One Colour White version

TElogo_V_1C_rev.epsPreferred Reverse One Colour White version

ATElogo_V_1C_rev.epsAlternative Reverse One Colour White version

ATElogo_4C.epsPreferred CMYK version

TElogo_V_4C.epsPreferred CMYK version

ATElogo_V_4C.epsAlternative CMYK version

3 - 3


What not to do.

DON’T CHANGE THE COLOUR OF THE LOGO DON’T PLACE THE LOGO ON BUSY OR BRAND-INAPPROPRIATE BACKGROUNDS

DON’T REPLACE TYPEFACES DON’T PLACE THE LOGO IN ARBITRARY SHAPES

DON’T MOVE OR SCALE ELEMENTS OR REMOVE OR REARRANGE ANY ELEMENTS OF THE LOGO

DON’T ADD ANY EFFECTS TO THE LOGO, LIKE A DROP SHADOW OR EDGE GLOW

DON’T ALTER THE PROPORTION OF THE LOGO THE CROSS SHOULD NOT FILL WITH WHITE, IT SHOULD BE TRANSPARENT

!! !

! !

! !

! !

Pedic

BRAND STANDARDS Usage Guidelines

4 - 1


PRIMARY PALETTE

WHITEC 64 M 0 Y 100 K 0

R 98 G 189 B 25

HEX 62bd19

C 100 M 89 Y 24 K 19

R 0 G 24 B 104

HEX 001868

C 0 M 0 Y 0 K 0

R 255 G 255 B 255

HEX ffffff

PMS 368 PMS 280

BRAND STANDARDS Colour Palette

SECONDARY PALETTE

C 0 M 3 Y 10 K 10

R 230 G 223 B 207

HEX e6dfcf

C 0 M 42 Y 100 K 1

R 226 G 132 B 3

HEX e28403

C 0 M 8 Y 21 K 32

R 177 G 147 B 94

HEX b1935e

C 0 M 17 Y 50 K 65

R 102 G 72 B 41

HEX 664829

C 0 M 0 Y 0 K 80

R 104 G 106 B 110

HEX 686a6e

PMS 7528

PMS 138

PMS 7530

PMS 7532

PMS COOL GRAY 11

5 - 1


TEMPUR-CONTOURTM COLLECTION

TEMPUR-ES® COLLECTION

TEMPUR-WEIGHTLESSTM COLLECTION

TEMPUR-SIMPLICITYTM COLLECTION

C 0 M 28 Y 76 K 0

R 229 G 174 B 41

HEX e5ae29

C 90 M 11 Y 0 K 0

R 12 G 141 B 183

HEX 0c8db7

C 64 M 0 Y 100 K 0

R 98 G 189 B 25

HEX 62bd19

C 26 M 86 Y 96 K 21

R 150 G 56 B 33

HEX 963821

PMS 142

PMS 2995

PMS 368

PMS 174

PMS 141C 0 M 19 Y 51 K 0R 253 G 193 B 99

HEX fdc163

PMS 2975C 30 M 0 Y 5 K 0

R 200 G 210 B 215HEX c8d2d7

PMS 365C 12 M 0 Y 29 K 0R 210 G 243 B 156

HEX d2f39c

PMS 482C 13 M 20 Y 27 K 0R 226 G 201 B 188

HEX e2c9bc

PMS 146C 0 M 43 Y 100 K 33

R 156 G 100 B 9HEX 9c6409

PMS 301C 100 M 45 Y 0 K 18

R 10 G 55 B 118HEX 0a3776

PMS 370C 56 M 0 Y 100 K 27

R 74 G 137 B 5HEX 4a8905

PMS 175C 40 M 80 Y 100 K 40

R 84 G 33 B 21HEX 542115

BRAND STANDARDS Collection Colour Palettes

5 - 2


HEADLINES AND BODY COPY TITLES Typography usage

Headlines

Call-outs

Print body copy

Web body copy

HEADLINES OF A MORE POWERFUL NATURE

SUBHEADS, CALL-OUTS AND PULL QUOTES

BODY COPY FOR PRINT

BODY COPY FOR WEB

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()+=DIN Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()+=DIN Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()+=

Rockwell

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()+=

Helvetica Neue 55 Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()+=Arial Regular

•Headlines can be either DIN ALL CAPS or DIN lowercase• When using a subhead, please use DIN ALL CAPS as headline•Headlines should be a minimum of 18 pt•Subheads should be a minimum of 12 pt, DIN Upper Lower•Headlines can be any colour in the approved colour palette•Headlines can be reversed out of any colour in the approved

colour palette

•Call-outs should be a minimum of 12 pt. Size is variable•Call-outs should always be in Rockwell•Call-outs can be any colour in the approved colour palettes

•Body copy must never be smaller than 7 pt.•All body copy is in Helvetica Neue 55 Roman and titles are in

Din Bold.•Body copy must be at least 10 pt or larger if reversed out of a

background.•Approved colour usage is PMS 7532, PMS 280 and Cool Gray 11.

•All body copy and titles for web usage must be in Arial•Body copy must never be smaller than 9 pt•Body copy must be at least 10 pt or larger if reversed out of a

background•Approved colour usage is 80% black

BRAND STANDARDS Preferred Typefaces

PMS 7532C 0 M 17 Y 50 K 65

R 119 G 100 B 65HEX 664829

PMS 280C 100 M 72 Y 0 K 18

R 62 G 166 B 195HEX 62bd19

Cool Gray 11C 0 M 2 Y 0 K 68

R 113 G 112 B 115HEX 686a6e

80% BlackR 104 G 106 B 110

HEX 686a6e

5 - 3


Tempur-Pedic® Trademark should be used when Tempur-Pedic is being used to describe a noun such as, but not limited to: Tempur-Pedic® mattress, Tempur-Pedic® bed, Tempur-Pedic® owner.Note the proper use of upper case (T,P); One word, hyphenated Frutiger font PRE-FERRED when appearing in text or copy in ads and sales brochures/collateral. RE-QUIRED in all display and signage or other similar instances (ie. banner or headline in display materials, signage, point-of-sale materials, price charts, etc.). ® is required.

TEMPUR® Trademark should be used only when referring to the TEMPUR® material that prod-ucts may be composed of.All upper case. Frutiger font PREFERRED when appearing in text or copy in ads and sales brochures/collateral. REQUIRED in all display and signage or other similar in-stances (ie. banner or headline in display materials, signage, point-of-sale materials, price charts, etc.). ® is required.

TEMPUR® material Note the proper use of upper case. ® is required.

TEMPUR® pressure-relieving material

Pressure-relieving is one word, hyphenated, all lower case. Note the proper use of upper case. ® is required.

TEMPUR-ContourTM Note the proper use of upper case. TM is required.

TEMPUR-SimplicityTM Note the proper use of upper case. TM is required.

TEMPUR-ES® Note the proper use of upper case. ES is italicized. ® is required.

TEMPUR-HD® Note the proper use of upper case. ® is required.

TEMPUR-EssentialTM Note the proper use of upper case. TM is required.

TEMPUR-Feel™ Note the proper use of upper case. TM is required.

TEMPUR-Float™ Note the proper use of upper case. TM is required.

AirFlow SystemTM AirFlow is one word. Note the proper use of upper case (A, F, S). TM is required.

SimplicitySupportTM SimplicitySupport is one word. Note the proper use of upper case (S,S). TM is required.

ask meTM Note the proper use of lower case (a, m). Frutiger Roman font PREFERRED for the word “ask” and Frutiger Black font for the word “me”. TM is required.

Soft where you want it and firm where you need itTM

Entire phrase is italicized. TM is required.

Swedish MattressTM Swedish PillowTM

Note when Swedish is used to characterize Tempur-Pedic® mattresses or pillows, use upper case S, M and S, N, P. TM is required.

Swedish Sleep System® Note the proper use of upper case (S, S, S). ® is required.

BRAND STANDARDS Tempur-Pedic Trademarks

5 - 4


5 - 5

TEMPUR-ComfortTM Pillow TEMPUR-Comfort is one word hyphenated, note the proper use of upper case. TM is required.

TEMPUR-NeckTM Pillow TEMPUR-Neck is one word hyphenated, note the proper use of upper case. TM is required.

TEMPUR-RhapsodyTM Pillow TEMPUR-Rhapsody is one word hyphenated, note the proper use of upper case. TM is required.

TEMPUR-SideTM Pillow TEMPUR-Side is one word hyphenated, note the proper use of upper case. TM is required.

TEMPUR-SymphonyTM Pillow TEMPUR-Symphony is one word hyphenated, note the proper use of upper case. TM is required.

TEMPUR-TraditionalTM Pillow TEMPUR-Traditional is one word hyphenated, note the proper use of upper case. TM is required.

TEMPUR-Cloud® Pillow TEMPUR-Cloud is one word hyphenated, note use of upper case. ® is required. Pillow is always italicized.

TEMPUR-Ergo TM TEMPUR-Ergo is one word hyphenated, note the proper use of upper case. TM is required.

Advanced TEMPUR-Ergo TM Advanced is always italicized. TEMPUR-Ergo is one word hyphenated, note the proper use of upper case. TM is required.

Protex-It® Mattress Protector Protex-It is one word hyphenated, note use of upper case. ® is required.

BRAND STANDARDSTempur-Pedic Trademarks

USE OF THE WORDS “FOAM,” AND “MEMORY FOAM”

All references to the composition of Tempur‑Pedic® products in advertising must refer to “TEMPUR® material.” You may not use the terms “foam,” or “memory foam” in reference to TEMPUR® material or Tempur‑Pedic® products. You may not group Tempur‑Pedic® products with “memory foam” products in advertising. TEMPUR® material is only made in Tempur‑Pedic® production facilities using our proprietary formula and manufacturing process and is used exclusively in Tempur‑Pedic® products

Please reference our website, www.tempurpedic.ca, for proper trademark usage of our unique products for Canada.

note


6 - 1

As an authorized Tempur‑Pedic® Product Retailer in good standing,

you may feature Tempur-Pedic® products and suggested retail prices

on your retail store website, and are licensed to use unmodified

Tempur-Pedic logos, housemarks, wordmarks and/or trademarks

(“Tempur-Pedic® marks”) on such websites, for the limited purpose

of advertising Tempur-Pedic® products. Doing so is subject to

your full compliance with the Tempur-Pedic Retailer Agreement,

Advertising, Website, and Digital Marketing Requirements, and the

Tempur-Pedic Retail Brand & Logo Reference Guide.

BRAND STANDARDS Website Requirements


6 - 2


If you feature Tempur‑Pedic® products on your website, you must ensure that your

website and digital marketing efforts comply with the following requirements:

AS A COLLECTION

You must display Tempur-Pedic® products as a

collection on your website, such as a Tempur-Pedic®

“store-within-a-store.”

COMPETING PROMINENCE

You must give Tempur-Pedic® products no less

prominence or attention on your website than any

competing sleep products that you offer.

PROFESSIONAL APPEARANCE

Your website must have a professional appearance,

consistent with the promotion of premium and luxury

products.

UPDATED

Your website must be regularly updated to be

consistent with Tempur-Pedic’s then-current

products, images, and Tempur-Pedic marks.

APPROVED MARKS AND IMAGES

All Tempur-Pedic marks and images used on your

website must be selected only from Tempur-Pedic

approved marks and images available on

dealer.tempurpedic.ca.

SEARCH BOX RESULTS

The entry of any Tempur-Pedic marks or any

Tempur-Pedic® product numbers into your website

search box must return only Tempur-Pedic® product

results (and not other product brands).

LAWFUL

You must ensure full compliance with all applicable

laws and regulations concerning advertising, security,

and use of customer information, including without

limitation, laws and regulations concerning consumer

privacy.

CONTACT INFO

Your website must contain your contact information,

including email address, street address, and

telephone number at your principal place of business.

IMPLY TEMPUR‑PEDIC OWNED Your website may not state, suggest or imply that it is owned or operated by Tempur-Pedic.

SELLING ONLINE You may not sell Tempur-Pedic® products online without the express written consent of the Tempur-Pedic Marketing Department. Your website must clearly state that Tempur-Pedic® products are sold only at your physical retail store(s) (and not online).

GROUP WITH VISCO‑ELASTIC OR FOAM PRODUCTS You may not display or list Tempur-Pedic® products on the same page of your website with any visco-elastic or foam products, including without limitation, a product listing or comparisons page.

What not to do.!! ! !


6 - 3


Usage of Tempur‑Pedic Marks Online

All Tempur‑Pedic marks usage requirements apply to search engine optimization (“natural search”).

WEBSITES AND EMAILS

You may not use Tempur-Pedic marks or expressly

approved permitted variations thereof anywhere

else on the Internet except on your own website or

in permission-based e-mail campaigns as described

below.

DOMAIN NAMES

You may not register any domain name featuring any

Tempur-Pedic mark or variation thereof.

SEARCH ENGINE OPTIMIZATION

You may not use any Tempur-Pedic mark as a meta

tag, in hidden text or excessively in page text for the

purpose of gaining higher rankings from search

engines. Linking, framing, or creating any other

association to Tempur-Pedic websites is strictly

prohibited.

SPECIFICALLY, TEMPUR-PEDIC MARKS USED ON YOUR WEBSITE:

PAID SEARCH WITHOUT PRIOR WRITTEN CONSENT

DISPLAY ADVERTISING CAMPAIGNS

AFFILIATE MARKETING

CONTEXTUAL TEXT ADS

MOBILE MARKETING

VIRAL MARKETING

MARKETING OVER THE INTERNET OUTSIDE OF YOUR WEBSITE, with the exception of e-mail campaigns to your verifiable permission-based house list; as long as such e-mail marketing messages comply with all requirements set forth herein.

What not to do.!! !

!

!!

!

!

•Redirection technology may not be used

•Pages should not be submitted to search engines too frequently

•Shadow domains cannot be created

•Doorway pages loaded with keywords may not be used

Must be relevant, applicable, and clearly associated

with specific page body content. They may not be

used on any pages other than a Tempur-Pedic

branded “store in store” page or a Tempur-Pedic®

product page or related primary navigation. Terms

may only be used to name product or position the

assortment.

Tempur-Pedic marks or expressly approved

permitted variation thereof cannot be used multiple

times on a page to garner higher search engine

ranking. Any use of frequency, density, distribution,

or gratuitous use of key words or links is prohibited.

Additionally, you must follow these natural search optimization best practices for any such efforts

associated with Tempur‑Pedic® brands:

1807 WONDERLAND ROAD N. LONDON, ON N6G 5C2(519) 660-4154 (800) 887-4321 FAX: (519) 679-4793

brand standards - tempur-pedicdealer.tempurpedic.ca/en/documents/policy/brandmarkmanual.pdf ·...

Documents