brand statement - uploads-ssl.webflow.com

2 3

table of contentspersonal

brandpersonal brand .............3BRAND STATEMENT ............4logo design .....................5type + colors .................6Portfolio ........................7Ad campain .......................8poster ............................. 12wine label ....................... 16vinyl .................................20

branding ..........................24magazine ..........................28poster .............................32cards ...............................36poster .............................40manual .............................44design dna .......................48poster .............................52

4 5BRAN

D STA

TEME

NT

logo

desig

nMy target audience include businesses, new or old who are looking for graphic design and web design.

I value my client’s happiness and trust while on new projects, while offering designs with a wide arrange of styles.

I’m someone who is bold, confident, and unstructured (in a good way).

Making eye-catching and compelling designs are always my goal when designing anything. I want to help businesses improve their brand so they can stand out against the competition.

Brainstorm

Final Result

Designs

elw

6 7

Portfolio

type

+ co

lors

Staatliches

Epilogue

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z

#62BB46 #000000 #FFFFFFC: 66M: 0Y: 100K: 0

C: 0M: 0Y: 0K: 100

C: 0M: 0Y: 0K: 0

R: 96G: 187B: 70

R: 0G: 0B: 0

R: 255G: 255B: 255

Thin / Extra Light / Light / Medium / Semi Bold / Bold / Extra bold / Black

8 9Ad ca

mpain

I used a minimalist style and created illustrations to metaphori-cally show the side effects of cannabis.Solution

To design a conceptual poster, illustrating the effect of cannabis

objective

Software

For this project, I created an awareness ad campaign for SQDC.

Summary

12 13

post

erI used a house floating in space as well as text to metaphorically show loneliness. Solution

To design an abstract poster with text to visually show solitude.

objective

Software

For this project, I was asked to make a poster on the theme of solitude.Summary

16 17wine

labe

l FRONT BACK

I used photoshop to paint an inkblot-inspired abstract label with a booklet which followed the same style.Solution

To design an abstract wine label, as well as a booklet.

objective

Software

For this project, I was asked to design a wine label and a 12 page booklet.Summary

20 21

vinyl

FRONT

Label

BACK

I used New York subways and neon signs to express their style.

Solution

To design a vinyl album with a similar style and layout as Brasstracks.objective

Software

For this project, I was asked to create a vinyl album for a band/ singer of my choosing. I chose the band Brasstracks.Summary

24 25

bran

ding

logo

hoodie

hang tag

Wrapping paper

Tote bag

card

Carrie Blackburn

[email protected]

I used blue for the main logo but incorporated other colours to represent the different levels in a gymnastics club. I used an ar-ray of colours making the branding very colorful and fun.Solution

To design a logo and brand identity incorporating stationary, clothing, signage and other products related to the industry. objective

Software

For this project, I was asked to create a logo as well as brand identity for a gymnastic company called Treehouse.Summary

28 29

maga

zine Home of all hobbies August 2020

2B or not 2B, That’s everyone’s question for 2020 How

cosplayers are handling

COVID-19

Top 10 tips for

beginner Sewist in

2020

Costume making on a

budget

I used a cosplayer on the front cover to illustrate what the main article was about in the magazine.Solution

To design a magazine layout which represents a certain hobby.

objective

Software

For this project, I was asked to make a magazine cover with a theme of my choice. I chose hobbies. Summary

32 33

post

er

514 937-7754514 937-7688@mpmontreal@[email protected]

Lundi – Jeudi 10-17hVendredi & Samedi 9-17hDimanche FERMÉ

Monday – Thursday 10-17hFriday & Saturday 9-17hSunday CLOSED

Produits locaux, artisans, marché fermier, musique live et communauté!

Locally grown produce,artisans, food vendors, live music & community!

138 avenue Atwater Montréal, Québec H4C 2G3

At the corner of Notre-Dame and Atwater streets.

À l’angle des rues Notre-Dame et Atwater.

Indoor market November to FebruaryCheck online for dates

Marché couvert de novembre à févrierLes dates seront publiées en ligne

Marché Atwater Atwater Farmer’s Market

2021

March/Mars 24 - October/Octobre 13

I used an illustration of a bowl of salad on a table to focus on food at the market, as well as bright colors to show it will be a fun event for everyone. Solution

To design a poster to promote the Atwater farmers using illustra-tions. This was a bilingual poster. (English and French)objective

Software

For this project, I was asked to make a poster advertising the At-water farmers market.Summary

36 37

card

sAt the end of the project, I had four tarot cards showcasing my design style. While it was only four out of the twenty-two cards, this shows my direction for a far larger project in the future.Solution

To begin, I needed to do research on these tarot cards and un-derstand the meaning behind them. This allowed me to gain ideas and find important elements in each card that i could include in my version. My research allowed me to also decide on a design style. These tarot cards would be in a digital collage style, which would weirdly combine images together. Most of the images would be in black and white, while images in the back would be blue and orange.

objective

Software

For this project, we were asked to come up with a project which matched our style. This concept was already challenging since there are so many projects and ideas that can be done, making it challenging to choose. Although with lots of research I was able to decide on my project, designing my own tarot cards. More spe-cifically, cards from the Major Arcana deck.

Summary

40 41

post

erI used a small fish being sold for a large sum of money to show the effects of eutrophication can lead to less fish in the ocean and how the ecosystem is affected.Solution

To design a poster that visually shows the effects of eutrophica-tion and what it can lead to.objective

Software

For this project, I was asked to make a poster to spread aware-ness about eutrophication.Summary

44 45

manu

alI created a manual with illustrations and many photos so that it could be easily understood and followed and I also tried to make it humorous.Solution

To design a training manual with easily digested content.

objective

Software

For this project, I was asked to create a training manual with the topic of my choosing. I decided to do my training manual on Pho-toshop. Summary

15

Typography is very important. it’s the best way to communicate with whoever looks at your work. So, the best thing you can do is learn to manipulate it as well as easily read. Before start-ing, make sure you are on the Type Tool (T)

Warp type

Typography

Font size – The size of characters using point, 72 points is equal to one inch. For the body para-graph its best to use 8 – 12 point and for headline 18 point and up

Kerning – The spacing between two charac-ters, it’s used for letters that have too much space in between them. Some kerning pairs are Wa, Ya, Aw, AT, Ty, To, Fa, Fe, Fo, LV, LW

Tracking – The spacing between all characters

Leading – The space between each line of text

This isn’t all you can do. You can also edit that you choose to write

1

2

Select Type Tool (T) and make sure you’re on the layer with the text

In the options bar, click on the T on a tiny hill, here you can choose the look of the text you want.

Text on a path or a shape

17

Smart objects are a great thing to use when working on big projects with multiple files. It allows you to work on images no matter when they were edited. For example, when enlarging an image that isn’t a smart object, Photoshop will add pixels to the image by sampling it, which makes the image lose detail. For a smart object, no pixels will be dam-aged or changed.

Although not al all tools work on a smart object. Such as the paint brush, clone stamp, heal-ing brush, eraser, blur, dodge and burn, etc. To use them you can muct work on a new blank layer (Folded paper at the bottom right).

Make sure that in the options bar, the sample is set to all layers if it isn’t, change it. Then use the tool as usual.

Smart object

1

2

Left click on the image you want to turn into a smart object

Right-click on a layer and select “convert to smart object”

To edit image pixels directly. Right-click on smart object and select “edit contents”. Then edit as you wish.

To make a change of one of multple copied smart object, right-click on smart object and select “new smart object via copy. This allows you to edit images and not affect the other smart object copied.

10

Chapter 2

Putting those tools to work

In this chapter, we will go more in depth and utilize these tools talked about in chapter 1

Selection?

Smart Object?

Typography?

Adjustment?

Cosmetic edinting?

16

1

2

3

4

5

Chose the pen tool (P)

In the options bar, change it from shape to path

Draw a pathClick once to make an anchor point, the second point will create the path. Click and hold the to shape it as you like. Holding shift will snap the angel of the handles to asym-metrical shape

Go to type tool (T)

Hover cursor over the path and it should change from an I to an I with a curved line through it. Then type away! (make sure to ALWAYS align text to center when typing on a path)

Path

shape

1 This can be found when clicking on the 3 dots next to the magnifying glass. This is where many extra tools are hidden in pho-toshop.

2

3

4

5

In the options bar, change it from shape to path

Draw a shape

Go to type tool (T)

Hover cursor over the path and it should change From an I To an I with a circle around it. Then type away!

Chose the Ellipse tool (U)

18

Brightness/Contrast

Levels

Color balance

Curves

Adjustments are a non-destructive image editing tool that allows you to work on a new lay-er. Using this tool, you can add color and make tonal adjustments. In this section, you’ll learn about some of the most often used adjustments

The Brightness slider allows you to adjust the highlights (light part of the image) to make it brighter and the Contrast slider to adjust the tones (different shades of color) of the image. The “Use Legacy button” should only be used if you want a very ex-treme contrast.

Levels allows you to modify the tone of an image by adjusting the shadows (black arrow), mid tones (grey arrow) and high-lights (white arrows)

Color balance changes and adjusts color issues. It allows you to either shift towards or away from an RGB or CMY. You can also edit a specific tone (shadows, mid tones, and highlights) instead of the image as a whole.

Like levels, you can adjust the shadows and highlights but not mid tones. Replacing mid tones, is a line on a histogram.

Adjustment

48 49desig

n dna

I used a colorful layout to showcase the different image styles and I showed the data in a visually pleasing way. Solution

To design a cohesive design for the photos, analyse them and then show that data visually.objective

Software

For this project, I was asked to collect 100 photos that I liked and put them in a layout. The second part of the project I had to col-lect data on the images to make a data viz.Summary

DESIGN dna

Ebony Louis Walker

03COLOR / TONE

COMPOSITION

SUBJECT MATTER

APPLICATION

MOOD

Weird / quirky

bright / saturated

variety

abstract, illustration

Editorial

06COLOR / TONE

COMPOSITION

SUBJECT MATTER

APPLICATION

MOOD

dark / dreary

bright/Saturated

symmetrical/ lines and shapes

Portrait

Editorial

09calm / peaceful

bright / cool

lines and shapes / symmetrical

Interior

Fine Art

COLOR / TONE

COMPOSITION

SUBJECT MATTER

APPLICATION

MOOD

12weird / quirky

cool / contrasty

symmetrical / lines and shapes

Illustration / abstract

Commercial

COLOR / TONE

COMPOSITION

SUBJECT MATTER

APPLICATION

MOOD

COLOR / TONE

COMPOSITION

SUBJECT MATTER

APPLICATION

MOOD

Sad/ weird

contrasty

01symmetrical

abstract

Fine Art

04COLOR / TONE

COMPOSITION

SUBJECT MATTER

APPLICATION

MOOD

calm / peaceful

dull

unity

landscape

Editorial

07chaotic / Action

saturated/ bright

rhythm / lines and shapes / Movement

portrait

Fine Art

COLOR / TONE

COMPOSITION

SUBJECT MATTER

APPLICATION

MOOD

10weird

bright / WARM / contrasty

symmetrical / scale and hierarchy

portrait

Commercial

COLOR / TONE

COMPOSITION

SUBJECT MATTER

APPLICATION

MOOD

13isolation / weird

Bright / Cool

variety / scale and hierarchy

abstract

Editorial

COLOR / TONE

COMPOSITION

SUBJECT MATTER

APPLICATION

MOOD

weird / isolation

saturated / contrasty

symmetrical / variety

portrait

02MOOD

COLOR / TONE

COMPOSITION

SUBJECT MATTER

APPLICATION

Fine Art

05COLOR / TONE

COMPOSITION

SUBJECT MATTER

APPLICATION

MOOD

calm / peaceful

monochromatic

lines and shapes

Interior

Editorial

08COLOR / TONE

COMPOSITION

SUBJECT MATTER

APPLICATION

MOOD

chaotic / erratic

bright/Saturated

symmetrical / movement

Portrait

Editorial

11cheerful / ACTION

Flat / warm


non-objective

Commercial

COLOR / TONE

COMPOSITION

SUBJECT MATTER

APPLICATION

MOOD

14weird / shocking

Pastel


abstract

Editorial

COLOR / TONE

COMPOSITION

SUBJECT MATTER

APPLICATION

MOOD

100 photos data viz

DESIGN

reportdna

Mood

Color/toneApplication

27+45+2828%

46%

27%

Fine art

Commercial

Editorial

Subject matter

abstract - 31%

portrait - 24%

non-objective - 17%

Still life - 10%

Landscape - 9%

interior - 9%

Composition

symmetrical- 73%

Variety - 29%

lines and shapes - 28%

rhythm - 19%

asymmetrical - 17%

movement - 9%

300+738=Crazy / Weird

600=Contrasty

310=Saturated

250=Bright

180=Dark

120=warm

111=monochromatic

111=muted500+300=

Choatic / Eratic

500+300=Dark / dreary

700+100=quirky / silly

300+200=Calm / peacful

100+200=Fear / horor

150+350=loneliness / isolation 24+10+9+9+31+1773+29+28+19+17+12

52 53

post

erI used Pan-African colors, prominent figures, and an illustration of a person with an afro to represent black history month.Solution

To design a poster for Vanier College black history month, which shows an important figure in the black community. objective

Software

For this project, I was asked to make a black history month poster with prominent figures from the black community. Summary

brand statement - uploads-ssl.webflow.com

Documents