brand u - session 1
DESCRIPTION
First Session of the 9 session program on how to develop your personal brandTRANSCRIPT
![Page 1: Brand U - Session 1](https://reader035.vdocument.in/reader035/viewer/2022073101/54b6f83e4a7959d0658b46a7/html5/thumbnails/1.jpg)
www.cma-academy.edu.sgcma.academy
Winner of D&ADStudent Yellow PencilAward 2012,Open Brief Category
4 Silver & 5 Bronze Crowbar Awards 2012
![Page 2: Brand U - Session 1](https://reader035.vdocument.in/reader035/viewer/2022073101/54b6f83e4a7959d0658b46a7/html5/thumbnails/2.jpg)
www.cma-academy.edu.sgcma.academy
Winner of D&ADStudent Yellow PencilAward 2012,Open Brief Category
4 Silver & 5 Bronze Crowbar Awards 2012
Use MBTI to learn more about yourselfWhat’s different between
BRANDING
&
ADVERTISING?
![Page 3: Brand U - Session 1](https://reader035.vdocument.in/reader035/viewer/2022073101/54b6f83e4a7959d0658b46a7/html5/thumbnails/3.jpg)
www.cma-academy.edu.sgcma.academy
Winner of D&ADStudent Yellow PencilAward 2012,Open Brief Category
4 Silver & 5 Bronze Crowbar Awards 2012
Philosopher William James:
“The greatest revolution in our generation is the discoverythat human beings by changing the inner attitudes of their minds can change the outer aspects of their lives.”
WHY, WHAT & HOW of Brand U
WHY – Changing Employment Pattern Preference for Self-Employment Working Mothers
WHAT – Finding the authentic SELF even as change speeds up Learning skills that transcends industries
HOW – Through both traditional & new media Public speaking skills Writing short and simple copy The Power of Story-Telling
![Page 4: Brand U - Session 1](https://reader035.vdocument.in/reader035/viewer/2022073101/54b6f83e4a7959d0658b46a7/html5/thumbnails/4.jpg)
www.cma-academy.edu.sgcma.academy
Winner of D&ADStudent Yellow PencilAward 2012,Open Brief Category
4 Silver & 5 Bronze Crowbar Awards 2012
Use MBTI to learn more about yourself
What’s their BRAND?
![Page 5: Brand U - Session 1](https://reader035.vdocument.in/reader035/viewer/2022073101/54b6f83e4a7959d0658b46a7/html5/thumbnails/5.jpg)
www.cma-academy.edu.sgcma.academy
Winner of D&ADStudent Yellow PencilAward 2012,Open Brief Category
4 Silver & 5 Bronze Crowbar Awards 2012
All Brands communicate through Stories!
Jacqueline Kennedy’s fake pearl necklace
How Sony won rights to Olympic Music
Left Brain
Logical
Rational
Mathematical
Linear
Only 1 Answer
Right Brain
Aesthetic
Musical
Emotional
Bonding
More than1 Answer
2 Sides that work as 1
![Page 6: Brand U - Session 1](https://reader035.vdocument.in/reader035/viewer/2022073101/54b6f83e4a7959d0658b46a7/html5/thumbnails/6.jpg)
www.cma-academy.edu.sgcma.academy
Winner of D&ADStudent Yellow PencilAward 2012,Open Brief Category
4 Silver & 5 Bronze Crowbar Awards 2012