brand you comic
TRANSCRIPT
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did not have his dream aligned.
“How do I become the hero
I’ve always wanted to be?” he
thought to hims elf. “How can I
leverage who I am at this point
in time to help others?”
By this time, he had acquired
the following powers:
•> Power of dreaming
• > Power of science
• > Power of socialization
• > Power of persuasion
• > Power of leadership
• > Power of vision
• > Power of thought
• > Power of style
• > Power of creativity
• > Power of conveying
messages
> Microsoft Windows
> Microsoft Office
2003/2007
> Microsoft Share-
Point 2010
> Apple/Mac
> Adobe Photoshop
> Adobe Lightroom
> Adobe InDesign
> Tumblr
Trigger Tris’s Gadgets This is a list of items in TT’s technical arsenal
TT is a tech-savvy superhero always looking to acquire more gadgets.
He can absorb technicalinstruction with l i t t l e e ffo r t and reapply his knowledge in adash.
Chapter One: The Dreamer
istan Torralba is, in every
nse of the word, a dreamer.
s a boy, he would spend ev-
y spare moment thinking of
e future and how he could
ange the world. He longed
be like the heroes he had
en on Saturday morn-
g cartoons. He was aware,
wever, of the impossibilities
telekinesis and time-space
ntinuum control.
o he went on a search for
al-life heroes. “Who saves
es on a daily basis in the
al world?” he as ked himsel f.
Doctors do! I want to be a
ctor when I grow up.”
or the years leading up to
s high school graduation,
maintained that dream and
ade sure that he had all the
ademics to back h im up. Then
e day it dawned on him. He
as not ready to spend the
xt 10-plus years in school.
He wanted to live without thepressures of med school con-
suming all parts of his being.
He wanted to be the hero … but
he couldn’t wait.
Tristan did not waste time, hav-
ing to find an alternate route
to his destiny. He went into
dream-mode once again. He
looked back at the super he-
roes he had idolized as a boy
and found one more common
denominator: They all ensured
that justice would prevail.
Eureka! He knew that he could
combine his love for science
and his super hero mission to
fulfill his dream. Next stop:
University of Windsor.
He arrived in Windsor, excited
to develop his next identity:
Tristan Torralba, forensic sci-
entist. He spent his days in lab -
oratories, concocting potions
and poisons that he could use
to catch the bad guys, red-
handed.
Unfortunately, he found the
social side of himself. He dis-covered powers he never knew
he possessed; the power to
persuade, the power to lead,
the power to control his fate.
DANGER!
He fell in love with the social
part of his life but lost track
of the mission he originally
had set out to complete. He
lost his way. Tristan Torralba,
the forensic scientist, was fad-
ing.
In the meantime, he began to
write in reflection of his life
and times. He started think-
ing analytically about social
constructs and the effectsthey have on human behaviour.
He started documenting his
thoughts through words and
images in hopes of finding his
next dream.
His alter-ego, Trigger Tris, was
born.
Chapter Two: The Visionary
Any superhero needs his intel;
a way to gather information in
order to react to the world as
it comes at him. Trigger Tris ac-
quired his most prized gadget:
a camera.
He was now able to see things
from a different point of view.
With a snap of the trigger, he
would capture moments other-
wise undocumented and for-
gotten. Think of it like x-ray
vision.
Trigger Tris discovered this newpower and used it for good. He
began pairing his vision and his
thoughts to convey his mission:
To help others.
Although he had this new am-munition to back him up, he still
So, Tristan went around duringthe daytime asking the peoplearound him this question:
“Based on what you know of
Me, what do you feel I am des-
tined to be?”
90 per cent of people said the
exact same thing ...
“You need to work in PR.”
This was the emergence of ...
The PRoFRESHio
Name: Tristan Torralba
Alter ego: Trigger Tris
D.O.B.: 01/12/1984
Birthplace: Toronto, On-
tario, Canada
Strengths: loyalty, driv en,
honesty, fun, team player
Weaknesses: Perfection-
ist, over-analytical
Alliances: CCPR, Dream
Team
Secret weapons: voice,
optimism, charm, vision
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Chapter Three: The PRoFRESional
He set out on his journey with a
pen in one hand and a portfolio
in another. These were his weap-
ons of choice that cold October
day. He went in and saw other
aspiring PR superheroes, ready totake on the world.
He would meet his first PR men-
tor, Professor B (Barry Waite).
Professor B’s mission: Assemble
a team to fight PR crime and to
represent the PR nation to save
the industry. He conducted vigor-
ous tests to separate the weak
from the strong.
He saw potential in Trigger Tris
and added him to his growing PR
superhero alliance.
Professor B, alongside JMR, The
BARRISter and Brucey, other su-
perhero legends in the PR Nation,
trained and equipped TriggerTris with the additional powers
he needed to be a PR hero at the
CCPR alliance headquarters, Cen-
tennial College. He acquired thefollowing:
> Power of news releases
> Power of media relations
> Power of effective writing
> Power of event management
> Power of communication
> Power of social media
> Power of blogging
> Power of copy editing
> Power of building relationships
> Power of branding
Not only did Trigger Tris increase
his list of superhero abilities, he
also built his superhero network.
The opportunity to join forces
with the Centennial CCPR Alli-
ance was extremely important to
him. Behind every good super-
hero are his superhero friends.They have collaborated on events
together; planning, managing
and execution. They have trained
together; countless hours spent
honing their skills. Finally, they
have grown together to form
the strongest CCPR Alliance out
there.
Trigger Tris has his PR suit on, his
gadget belt locked in and is ready
to combat the wild world of
p u b l i c relations.
If you’re ever in need of aPR superhero...
Tristan Torralba | Trigger Tris Phone: 647.835.8792
Email: [email protected] Twitter: @triggertris
LinkedIn: Tristan Torralba
Blog: Triggertris.tumblr.com
“He saw potentialin Trigger Tris...”