brand you aea_2010_slideshare
TRANSCRIPT
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Shelly D. Mahon, Ph.D. Candidate
University of WI-Madison
AEA
November 11, 2010 ✜ 3:35 – 4:20 ✜ Rm: Bowie A
How to Build Brand “You”Creating an Online Social Media Presence for You
© 2010 Shelly D. Mahon
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What is an online presence?
Why create an online presence?
10 Ways to Build Brand “You”
Getting started – WordPress, Twitter, Facebook, LinkedIn, Google Reader
Online Etiquette
Agenda
© 2010 Shelly D. Mahon
What is an online presenceGenerally speaking…….
It is how active you are on the web,
through personal and professional websites, blogs, tweets, published articles, photos, forums, etc.
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Examples: Photos
Blogs
Videos
Websites
Race Results
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“Everything we post, comment on,
or upload is contributing to the story of
who we are online – potentially to millions.
And even if you don’t make a conscious
effort to create an online presence, that
too is a narrative because you are leaving
your personal brand to chance.”
Marcos Salazar on August 13th, 2009
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Why Create an Online Presence
Be Competitive: You can’t afford not to anymore
Reach: Meet and connect with people all over the world
Growth: Personal and professional development, self-management and networking
Visibility: Leverage value across a variety of media. It will enhance your recognition as an expert in the field, build credibility and advance your career
Collaborate: Share new ideas, discuss, & work together
Tips To Build Brand “You”Be Real, Be Genuine
Add Value
Promote Others
Engage, Interact, and Follow Up
Don’t Broadcast
Participate Consistently
Don’t Focus on “A” Listers
Don’t Worry About Building Numbers
Watch What You Say
Pay Attention - Watch
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Create Your WordPress BlogGo to: https://en.wordpress.com/signup/
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Buy Your Domain Name
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& Confirm
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Professional Blog
Mixed Blog
Personal Blog
Getting StartedWorking from the “admin” part of your WordPress Site
Choose a Theme
Customize “Header”
Edit Profile from “my account” in the upper left hand corner
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WordPress
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Add Gravitar
Include Photos&
Other Links
Dashboard – Administrative PanelCombines what you have in your site on one page.
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PagesSelect the Administration > Pages > Add New option & begin writing
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http://codex.wordpress.o
rg/Pages
CategoriesPosts > Categories > Begin Writing > Add New Option
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Categories
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Organize according to what
you blog about
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New Pages are dragged from the left over to the menu on the right to build a new menu item at the top of the page. If you drag a page under something it
will show up as a dropdown menu item.
Menus
PostsPosts > Add New > Write > Publish
Click the POSTS tab
Click Add New
Fill in the blanks
Select category, add tags, and make other selections
Click Publish
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Enhancing Your Posts
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Tagging
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Reasons to Blog
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Build SEO: Websites with blogs get 55% more traffic
Differentiate Yourself: Stand out – establish a voice in your field
Build an Infinite Search Life: your blogs will keep working for you
Save Money: Sell without having to travel
Build a Reservoir From Which to Draw Information (Ex: 2 minute Tips) Peebles
http://www.pandecta.com/online-presence.html
Reasons to Blog Cont…
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Sell: Plug products in sidebar or at the end of your blog post (Ex: Marcia Yudkin)
Exposure: Especially as you get picked up by big sites
Development: Get others input on new products, pilots, ideas
Peebles http://www.pandecta.com/online-presence.html
Sell & Ask Others to Promote YouNEW BOOK: Strategic Marketing, the third in my series of Marketing Minute anthologies, collects my columns on strategy - the art of giving prosperity a huge kick start toward the future you most want.
View the table of contents and buy the whole series, autographed:
http://www.yudkin.com/guides/index.htm
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If you enjoy The Marketing Minute, please forward it to friends and colleagues. It comes to you every Wednesday from publicity and marketing consultant Marcia Yudkin, author of Meatier Marketing Copy and 13 other books. P.O. Box 305, Goshen, MA 01032.
Get Connected: Large Distribution: Write eZine Articles
Login at ezinearticles.com
Sign up to submit an article
You can submit up to 10 articles or apply for “expert status” for unlimmited
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Go to: http://twitter.com/ to sign up for an account
Helpful Guide: http://mashable.com/2009/08/05/twitter-guide-book-download/
Start by searching for people & topic areas of interest
Add Twitter to Your Blog
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Drag Twitter to the sidebar
Tweeting: Intent• You can’t / won’t read every tweet
• Follow those that follow you
• Promote others more than yourself (roughly 12 times)
• Build lists to watch people you’re interested in
• Retweet the “good stuff” (RT@.....)
• Manage your time!
• Do it your way: everyone has their own style
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Adapted from: Chris Broganhttp://www.chrisbrogan.com/50-power-twitter-tips/
Tweeting: Technical Leave some space for others to retweet you
Use @ to retweet other
Use Tweetdeck or Hootsuite
Link things when appropriate
Tools like http://bit.ly shorten links and let you see stats
Use hashtags but make them small
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Adapted from Chris Broganhttp://www.chrisbrogan.com/50-power-twitter-tips/
Tweeting: BusinessSpamming repeatedly will lead to drops
Search more than you chat about your own stuff
Find the people who would like what you have to offer
Don’t retweet others nice words about you
Indicate if you link an affiliate or client (in parentheses)
Invite customers to follow you on twitter
Use it for more personalized marketing not just BLASTS
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Adapted from Chris Broganhttp://www.chrisbrogan.com/50-power-twitter-tips/
Twitter: Use
Tweet your blog posts with a question to draw people in
Tweet contents of events
Make connections with speakers from events
Invite twitter followers to other social platforms (LinkedIn or Facebook)
Have others tweet your blog posts, but know that it can seem like spam
Point to photos, music, videos for diversity and fun!
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Adapted from Chris Broganhttp://www.chrisbrogan.com/50-power-twitter-tips/
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Go to: http://facebook.com/ to sign up for an account
Helpful Guide: http://mashable.com/2009/08/05/twitter-guide-book-download/
Control access
Create an image
Reflect your character
Demonstrate professionalism
Organize your connections
Give a consistent message
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Combine Platforms with Tweetdeck
Go to: www.tweetdeck.com
Download directly to your phone
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Get LinkedIn – It’s Still About Networking
Go to: http://linkedin.com/ to sign up for an account
Develop your “professional” Facebook
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LinkedIn Account
Puts you on the Google map
Keeps your address book current
Answers and Groups allow you to interact & collaborate with other experts
Connects you with jobs, helps you make sales, and introduces you to additional colleagues
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Google ReaderNews Aggregator
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Google.com/Reader
Sign into your Google account
Choose where you want to get information
Google Reader Lists
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Get organized
View as a whole or by those you follow
Make sure people can connect to you through your website
Wrap-Up
Final Thoughts?
Questions?
Thank you!
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