the brand you policy
DESCRIPTION
A start-up earns its trust and reputation based on how the people within the start up present themselves to the world. Your company brand starts with your personal brand. However many entrepreneurs and business leaders find that they are so busy building their company that they do not have time to rub digital shoulders within online networks. Oftentimes this job is outsourced to an agency, intern, or young employee. This often leads to producing useless noise and poor results. This session will guide you through how to set social media and community policies that will attract the right members, create meaningful conversations, and build a community of customers and evangelists. Objectives 1. Setting guidelines that make everyone look good 2. Identifying where you should spend your time 3. Creating an escalation plan for opportunities and threats.TRANSCRIPT
The “Brand You” Policy
Present by: Sherry Heyl@SherryHeyl
What is a Startup?
A startup is a temporary organization designed to search for a repeatable
and scalable business model.
Steve Blank
What are Some Unique Marketing/Communication Challenges?
• Unknown Brand• Need to Be Able to “Pivot” Often• Establish Trust• No Relationship Built on Past Experience
A startup earns it’s trust and reputation based on how the
people within the startup present themselves to the
world.
What is Your Most Important Asset?
Passion!
Show Up and Shake Hands
Listen, Learn, and Appreciate
Steve Blank
No business plan survives first contact with a customer
You need a business strategy, not a social
media strategy.
Jon Gatrell
Who Should Be The Voice of the Company?
Should You Talk About:
• Your Kids?• Your Dog?• Your Cat?• Your Football Team? • Your Lunch?• POLITICS?
Social Media Guidelines are 50% established by social norms and 50% based on personal decisions.
Be Human, Be Divisive, But Don’t Be a Jerk
Where Should You Spend Your Time?
• Does your message belong in that community?
• Is the way you communicate aligned with the medium?
• Do you already have connections there?
• Do you enjoy being there?
Recap
• Your most important asset is your passion• Show up and shake hands• Listen, Learn, and Appreciate• Integrate Social Media into your Business Processes• Be true to yourself• Don’t be a jerk• Go to the right places
What else?
• Be sure everyone on your team knows the privacy settings on any and every online tool they might possibly use. •People have opinions on politics, sports, and cute cats, brands don’t.•Provide and enforce brand guidelines.•Provide a content bank of ever green posts. •Make sure everyone knows the escalation plan based on roles and responsibilities. •Openly address everyone’s fears, concerns, and expectations about social media.
Thank You