brand yourself better by stacey miller
DESCRIPTION
Want to stand out and become a more successful marketer? Brand yourself better, says Stacey Miller, a finalist for Oracle's Community Manager of the Year and two year speaker at SMTULSA Social Business Conference. Stacey's Breakout session was a very popular one. Check out the Tweets and photos from her session. Don't miss future events. Sign up http://smtulsa.com/join-email-list/ Join the #SMTULSA conversation http://smtulsa.com http://socialmediatulsa.com http://twitter.com/smtulsa http://facebook.com/socialmediatulsaTRANSCRIPT
Brand Yourself BetterFinding and using your personal X-factor for business success
Stacey MillerSenior Social Media Manager
Our Agenda
• What is personal branding?• What isn’t personal branding?• Benefits• How to determine your personal brand• Assets needed to grow and build your
personal brand • Self-packaging• Measuring and protecting your personal
brand
@staceylamiller @Vocus #SMTulsa
What is personal branding?
YOU as the
brand@staceylamiller @Vocus #SMTulsa
@staceylamiller @Vocus #SMTulsa
@staceylamiller @Vocus #SMTulsa
“Personal branding is what people say about you when you leave the room.”
- Jeff Bezos, Amazon founder
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What Personal Branding Isn’t
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Benefits of Personal Branding
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@staceylamiller @Vocus #SMTulsa
Go-to expert
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Likeability
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Industry thought leadership
Determining Your Brand
• What are you good at? – Strengths, weaknesses?
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Determining Your Brand
• What interests you and motivates you, professionally or personally?
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Determining Your Brand
• What is your passion?
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Determining Your Brand
• What feedback do friends and colleagues provide about how you are perceived?
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Determining Your Brand
• Experience – What are the factual bases of your career?
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Determining Your Brand
• Differentiator – What unique quality makes you different or unusual?
@staceylamiller @Vocus #SMTulsa
@staceylamiller @Vocus #SMTulsa
ME ON ONE-DINO MISSION TO DESTROY SUCK ON INTERNET, REPLACE WITH AWESOME!THIS MOSTLY INVOLVE PUNCH STARTUPS IN FACE WITH TRUTH UNTIL FAIL BEATEN OUT OF THEM. GET AHEAD OF GAME, PUNCH SELF NOW!
@staceylamiller @Vocus #SMTulsa
Assets
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@staceylamiller @Vocus #SMTulsa
@staceylamiller @Vocus #SMTulsa
@staceylamiller @Vocus #SMTulsa
@staceylamiller @Vocus #SMTulsa
@staceylamiller @Vocus #SMTulsa
@staceylamiller @Vocus #SMTulsa
What you do? +
What problem(s) you solve? +
What makes you qualified to do it?
Simplified Elevator Pitch
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@staceylamiller @Vocus #SMTulsa
@staceylamiller @Vocus #VocusWebinar
Be presentBe consistent
Answer questionsEngage
Follow BackInclude keywordsComplete profile
Rules for Social
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Content Assets
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@staceylamiller @Vocus #SMTulsa
@staceylamiller @Vocus #VocusWebinar
@staceylamiller @Vocus #SMTulsa
@staceylamiller @Vocus #SMTulsa
Suggestion: Colors as Branding
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@staceylamiller @Vocus #SMTulsa
@staceylamiller @Vocus #SMTulsa
Facebook Groups
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Linkedin Groups
@staceylamiller @Vocus #SMTulsa
@staceylamiller @Vocus #SMTulsa
@staceylamiller @Vocus #SMTulsa
@staceylamiller @Vocus #SMTulsa
@staceylamiller @Vocus #SMTulsa
@staceylamiller @Vocus #SMTulsa
@staceylamiller @Vocus #SMTulsa
@staceylamiller @Vocus #SMTulsa
@staceylamiller @Vocus #SMTulsa
@staceylamiller @Vocus #SMTulsa
@staceylamiller @Vocus #SMTulsa
Visual Identifiers
@staceylamiller @Vocus #SMTulsa
@staceylamiller @Vocus #SMTulsa
@staceylamiller @Vocus #SMTulsa
@staceylamiller @Vocus #SMTulsa
@staceylamiller @Vocus #SMTulsa
@staceylamiller @Vocus #SMTulsa
@staceylamiller @Vocus #SMTulsa
No more kittie profile pics.
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…and definitely none of this.
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Plan of Attack
• Organize
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Plan of Attack
• Organize• Build
@staceylamiller @Vocus #SMTulsa
Plan of Attack
• Organize• Build• Measure
@staceylamiller @Vocus #SMTulsa
Measuring Your Personal Brand
• Monitor, listen, document– Your name, industry keywords,
hashtags, groups on social and search
– Track conversation using tagged URLs, look at analytics
– Run your own themed campaigns– Market yourself!
@staceylamiller @Vocus #SMTulsa
@staceylamiller @Vocus #SMTulsa
Plan of Attack
• Organize• Build• Measure• Reassess
@staceylamiller @Vocus #SMTulsa
@staceylamiller @Vocus #SMTulsa
