1. BRANDALSIM REDEFINING ADVERTISING IN THE 21ST CENTURY 1. NYC OUTDOOR ADVERTISING SIGN LAWS 2. BREAKING THE LAWS 3. PUBLIC RESPONSE 4. OUR FUTURE CITYSCAPE

2. TIMES SQUARE, NYC 3. WITHOUT ADS 4. PURPOSE TO EXAMINE THE LEGALITY OF PUBLIC ADVERTISING IN NYC AND SHOW THAT NEW YORKERS WANT A SAY IN SHAPING THEIR CITYSCAPE 5. NY ADVERTISING SIGN REGULATIONS Since 1940, According to Article III, Chapter 2 of the Zoning Resolution of the City of New York, advertising signs are not permitted in residential districts and most commercial districts, specifically within 200 feet of an arterial highway or of a public park with an area of an acre or more. The Highway Beautification Act of 1965 limits billboards to commercial and industrial zones created by states and municipalities. It requires states to maintain "effective control" of billboards or lose 5% of their federal highway dollars. 6. ADDITIONAL REGULATIONS NYC Buildings Code Title 26, Subchapter 4 Unlawful to place or maintain a sign on any building or premises unless a permit for the maintenance of such sign has been issued by the department. N.Y. ADC. LAW 10-119 : NY Code - Section 10-119 Unlawful for any person to post any advertisement on any personal property maintained on a city street. 7. ILLEGAL ADS ARE EVERYWHERE! 8. 210 7TH AVENUE 9. 1181 BROADWAY 10. According to the NY Times, most of the billboards lining the Gowanus Expressway, the Henry Hudson Parkway, and other city highways are ILLEGAL. Because of haphazard enforcement and willful lawbreaking by sign companies, the rise of billboards has gone on unchecked. 11. THE MAJOR TRANSGRESSORS NPA Outdoor is one of the companies most hated by anti-advertising groups. Theyve plastered illegal signs on walls and buildings throughout the City. Contest Promotions is a similar company that has violated the same NY laws. 12. IN 2009, THE DEPARTMENT OF BUILDINGS PHYSICALLY REMOVED AN ILLEGAL SIGN FROM A BUILDING FOR THE 1ST TIME. 13. EFFORTS TO REMOVE ILLEGAL SIGNS 14. NYC STREET ADVERTISING TAKEOVER 15. Do you agree with the actions of the NYC Street Advertising Takeover Project? Should our city display more art, or more ads? DEBATE QUESTIONS 16. ART EVERYWHERE U.S. This summer, images by dozens of famous American artists will be plastered on 50,000 displays from electronic billboards to bus shelters. 17. TIMES SQUARE ARTS The Times Square Advertising Coalition, in partnership with the public art program Times Square Arts, collaborates with contemporary artists to experiment and engage with one of the world's most iconic urban places. MIDNIGHT MOMENT TIMES SQUARE TRANSFORMATION 18. LETS WORK TOGETHER! The way of the future is to incorporate more artwork into the advertising industry by allowing residents to submit proposals for images theyd like to see displayed on billboards.