brandemotivity - luxury brands and the power of mobile
Post on 19-Oct-2014
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Mark Brill, BrandEmotivity's Lead Partner in the UK, gave this presentation at the Marketing & Communication Loft conference on Luxury Brands in Geneva, March 25 2013. Mark spoke about how mobile can work as an emotional and powerful channel for luxury brands.TRANSCRIPT
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Luxury Brands andThe Power of MobileInsights from Great Luxury Brands ConferenceGeneva, 25 March 2013
Mark Brill - BrandEmotivity
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During this presentation, out of respect for other members of the audience, please make sure your phones or tablets are switched ON and that you Tweet, Instagram or Vine to the following hashtag/accounts.
#TheMCLoft@BrandEmotivity
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#1 Online Offline Strategies#2 Augmented Stores#3 Emerging Channels
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We’re becoming‘smarter’,faster
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Every second8.1 Android and 4.6 iOS devicesare sold.
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4.2 babies areborn everysecond.
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13%of US retail trafficcomes frommobile devices
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23%of in-store purchasesare influenced by mobile
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More people in Chinaaccess the Internet from mobile than fixed lines
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10% of media time is spentin mobile devices
7%of media time isspent in print
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My friends!
My shopping!
My music!
My news!
My fun!
My schedule!
My entertainment!
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Online Offline Strategies1
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Brands often say:
“We want an app!”
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But...
80% of brand apps are downloaded less than 1000 times
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These brands do it well:
SephoraNordstromMacy’sNET-A-PORTERBloomingdale’s
L2 Mobile IQ
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Augmented Stores2
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Virtual Retailers
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Pull Marketing?
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Emerging Mobile
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The Same but Different
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Augmented Volkswagen
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New Devices
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A Visionary Future?
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Google Glass
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Mobile is the heart of our digital lives.
Mobile can be a powerful, emotional channel for luxury brands.
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London • Paris • Singapore • Shanghai
Mark BrillLead Partner, [email protected]@BrandEmotivity
Thank you