PEARSONINSIDE SALES | BRANDINGA V ISION FORW A RD.

Scope of issue

• Lack of communication distribution model – clear channels

• Lack of consistent messaging

• Lack of evaluation process

Purpose

• Define process for communication and messaging

• Avoid AGM communication overload

o Flyers and emails junked and trashed – valuable sales info lost in the clutter

People / Departments involved

• Business Units – Corporate

• Inside Sales

o Specialists

o AGM’s

o Inside Sales Branding / Marketing

Stakeholderso Customero AGM

PEARSONINSIDE SALES | BRANDING

Inputs Outputs

Information from Business Units Marketing collateral to customers

Information from AGM’s and Specialists

(Ear to the Ground)

Timetable

Variables for determining:

Schedule of sessions with AGM’s

Availability of info to Specialists (BU meetings)

ISBM estimates a week per campaign

Evaluation Process

Boundary and Scope

• Evaluate collateral created by ISBM• Evaluate the communication process• Evaluate AGM usage of materials produced• Define correlations between the entire process and sales

** Goal: See sales numbers rise because of i** Goal: See sales numbers rise because of internal marketing pushes

PEARSONINSIDE SALES | BRANDING

Data Collection – What & Methods

• Click through data of digital materials (usage monitoring)

• Track AGM usage of materials

• Salesforce

• Verbal feedback of the process during Specialist / AGM communication sessions

Usage of Evaluation Data

• ISBM will use data to tweek campaigns and create further campaigns

• Tweak or change the overall process

Timetable of Evaluation

• Big picture – Quarterly

• ISBM evaluation of materials - ongoing

Responsible Parities

• ISBM

• Specialists (Verbal Feedback)

PEARSONINSIDE SALES | BRANDING

PEARSONINSIDE SALES | BRANDING

Graphic Design Intern

Job Purpose

The Inside Sales Team provides valuable and engaging presentationsto customers that enhance product sales. This role provides marketing, graphic design and creative solutions support to the Inside Sales Team.Main Duties and Responsibilities

•• Work closely with mentor and other Inside Sales Team

members to plan, implement and enhance all marketing

materials to provide to customers. Activities will include:

ad campaigns, creating videos, brochures, presentations,

and other graphic designs that follow brand guidelines.

• Work effectively and efficiently with mentor and other

Inside Sales Team members to produce necessary material to enhance

product sales.product sales.

Skills and Qualifications

• Must be currently in an undergraduate or graduate Marketing, Graphic Design or related Business School Program• Meticulous eye for detail• Self starter with high energy • Strong ability to initiate and communicate ideas•• Demonstrate STRONG capability with adobe creative suite• Creative energy that flows into product design• Excellent communication and interpersonal skills• Demonstrated experience or strong desire in supporting web based marketing• Exposure to and knowledge of media publishing as well as online experience• Excellent collaboration skill set• Marketing background STRONGLY ENCOURAGED

PEARSONINSIDE SALES | BRANDING

PEARSONINSIDE SALES | BRANDING