branding an artist, business or professional › cms › lib5 › ca01000508...making branding...
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Branding an Artist, BusinessBranding an Artist, Businessor Professionalor Professional
BrandingBrandingo A Brand is the development of knowing who you are as an artist, business or professional.
o Who you want youraudience to be.
o What message you wantto convey.
BrandingBrandingo Creating a brand is not as easy as it seems.
o Most research shows that when developing a brand, one must really know who they are and what they want in order to help define one's career objectives.
BrandingBrandingoA strong brand will help make an artist, business or professional and their work memorable.
o They must find their identity based on their distinctive style whether it be through themes, trends, styles, products, personalityor subjects.
Brandin g a LogoBrandin g a Logoo A logo design can create even more brand power and should be created to represent an artist, business or professional and his/her work.
o Though a logo may be an important aspect to identifying oneself, branding an artist, business or professional is much more than just the creation of a logo.
o "A logo is only a visual expression of a brand" (Artbiz 2013).
o Brand recognition will have consistency and repetition in their distinctive style among all platforms of advertising.
o Building a branded experience that lasts takes work.
o It is developing connections between the artist, business or professional and its audience.
o They must invest time byattracting people anddeveloping their trust.
Developing Brand RecognitionDeveloping Brand Recognition
Developing Brand RecognitionDeveloping Brand Recognitiono Strong branding requires "the consistency of actions that build influence and brand reputation over time" (Livingston, 2012).
o It is important to know "who your audience is, what they want, and how you can connect with and serve them" (Cross, 2015)
Branding StrategiesBranding Strategieso Branding must go beyond social media,and though it is an importantaspect to branding, it is just partof the picture.
o Traditional media should be considered in the branding strategy and will complement the other.
o Newsletters, business cards, brochures, flyers, t‐shirts and portfolios are all options and should have the artists website included.
New Media BrandingNew Media Brandingo When branding on new media such as websites, Facebook, Instagram, Twitter, e‐blasts, podcasts, and You‐tube, everything must be consistent, constant, regular in their blogging and postings and allows fans to be a part of the experience.
o "Give people things to talk about. Outtakes, surprise appearances, contests. Make things fun" (Livingston, 2012).
Making Branding MemorableMaking Branding Memorableo Make the experience memorable.
o It is important that the audience connects with the artist, business or professional emotionally.
o If they can trust, relate, and appreciate all that an artist, business or professional offers, fans and followers are more likely to purchase and take action.
http://skiilight.com/design/2014/09/what‐is‐branding/
Design BrandingDesign Branding
BRANDINGBRANDING
GRAPHICSDECOR
STAFF
PRODUCT
LOGO
MESSAGING
SIGNAGEWEBSITE
CUSTOMER EXPERIENCE
PACKAGING
Consumer Touch Points that Define a BrandConsumer Touch Points that Define a Brand
Source: YouTube: Identity Design: Brandinghttps://www.youtube.com/watch?v=pR7tMnKghDs
www.helpscout.net
ReferencesReferencesLight Space & Time (n.d) 10 more ways an artist can market their brand. Retrieved October 21,
2015 from https://www.lightspacetime.com/art‐blog/10‐more‐ways‐an‐artist‐can‐market‐their‐brand
Cross, A. (2015) The brand of you. Skinny Artist. Retrieved October 21, 2015 from http://skinnyartist.com/artist‐branding‐tipsIn‐text citation (Cross, 2015)
Living, G. (2012) 7 branded experience marketing tips for artists and writers. Retrieved October 21, 2015 from http://geofflivingston.com/2012/08/07/branded‐experience‐marketing‐suggestions‐for‐artists‐and‐writers
Stanfield, A. (2013) Branding your art business. The Art Biz. Retrieved October 21, 2015 from http://www.artbizblog.com/2013/11/branding‐for‐artists.html
PsPrint (2015) Artist marketing: Branding. Retrieved October 21, 2015 from https://www.psprint.com/resources/artist‐marketing‐branding
Reynolds, M. (2015) Art business marketing & branding ideas. AZ Central. Retrieved October 21, 2015 from http://yourbusiness.azcentral.com/art‐business‐marketing‐branding‐ideas‐9742.html
Baumgardner, A. (2010) Personal branding for musicians and artists ‐ Using your unique gifts to connect with your audience. Retrieved October 21, 2015 fromhttp://astridbaumgardner.com/articles/19‐personal‐branding‐for‐musicians‐and‐artists‐using‐your‐unique‐gifts‐to‐connect‐with‐your‐audienceIn‐text citation (Baumgardner, 2010)
Baumgardner, A. (2013) Creative personal branding‐ finding your brand in 4 easy steps http://astridbaumgardner.com/articles/16‐personal‐branding‐for‐musicians‐and‐artists‐using‐your‐unique‐gifts‐to‐connect‐with‐your‐audience
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