Branding is a concept that extends far beyond the marketing of “brand name” designer jeans and other products. A company's brand represents their market identity—who they are, what they do, what kind of quality they provide, their reputation for trustworthiness, and more

Branding is a concept that extends far beyond the marketing of “brand name” designer jeans and other products. A company's brand represents their market identity—who they are, what they do, what kind of quality they provide, their reputation for trustworthiness, and more. Definition: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products . An effective brand

If you answered any of the above, then you're looking at branding the wrong way. The items I mentioned are all marketing tools and strategies, and they onl

Learn the brand marketing trends for 2013 that can open significant opportunities or create big challenges. Is your brand ready?