Who is Bizruptor?

CONSULTING• Management consulting• Innovation & Strategy• Project management• Tool supported

processes• Networked organization

TECHNOLOGY• Engineering• Software solutions

ASSISTANCE• Project support• Meeting management• Data process management

Where is Erlkönig?

Germany China US (Palo Alto)

Why?

Silicon valley mindset

Value Chain Disruption

How to create awareness about

The plan1. Focus the efforts sweet spot 2. Create the brand3. Select effective communication channels

Low cost - high impact bizruptive events

4. Set core metrics to assess results

Traditional marketing doesn’t work for startups

Marketing & Sales2% Financial Advisory

7% Organizational Design

13%

IT Strategy20%

Corporate Strategy20%

Process & Operation

Man.37%

Products and Services Seg. (2015)

Revenue = $200.6bn

Annual Growth 5.2%

Profit = 19.5bn

US Consulting Market

US Consulting Market

Total US Market Revenue ($)

x focused Services portion (%)

x CA Market (%)

= $200.6 bn x 80% x 20%

= $32 bn

Consulting Market Size in CA

Consulting Market Competition

Barriers to Entry• Mature Life Cycle Stage• High Competition• Low Concentration• Low Capital Intensity• Light Regulation

Challenge vs.

Opportunity

Automotive Start-ups

TAM (US): 97,852Startups in The United States

SAM (SV): 22,813Startups in Silicon Valley

SOM: 391

Start-Up market

The Sweet Spot

Companies with seed capital

Companies developing Electric Vehicles Projects

Companies growing to more than 50 employees

46 COMPANIES

SIZE

SEGMENT MARKET

• International experience and distribution.• Huge expertise in automotive industry.• High flexibility and customer orientation.• High customer satisfaction (95% repeated

business).• Key partner in the automotive industry

(Volkswagen, Seat…) who can attract startup.

• New entrant market unawareness.• Target diversification.• Limited network/connections.• Limited number of employees.

• Low competitors concentration.• High potential clients concentration.• Innovative value proposition.• Possible partnership with Standford & Hult CDI.• Silicon mindset to absorb and converge to EU.

• Far from EU hard to reach potential clients. • Big corporates like big consulting firms.• Startup mindset no need consultants.• Startups have few money to invest in consultants.

S W

O T

• Insight•Vision•Personality•Promise•Reasons to believe

Creating the brand

The insight

Startups fear their solution will not disrupt.

Established businesses fear their solution will be disrupted.

The vision

The personality

AGILEThe firm is Agile and proactive to anticipate the future. It seeks for innovations to respond to its customer’s needs to transform this into accomplishments for them.

Orchestrating disruptive innovation

The Promise

Reasons to believeNetwork

Proven performance Expertise

2500 R&D projects 95%

Repeat business

13Years in the markets Digitalization

Management consulting

Project management

Software solution

Workshops

Startup Challenge

Current Customer Referral

Referral

Programs

Network Events

WEB & SN

Direct Sales

Communication Channels

Core metrics and costsCore metrics

• Conversion RateHours, invitations, meetings, events, newsletters, among others are necessary to convert opportunities in projects?

• Customer acquisition costWhat’s the real cost of bringing a new customer?

• Return on investmentMoney spent in marketing is bringing new customers or retaining current ones?

CostsActivity Value in USD

Startup Challenge (Organization, invitations, reception and 40 hours of consultancy) 3

7,000 $

Web Site (monthly fee with hosting, domain, and maintenance)

200 $/month

Workshops (Organization, guests and reception) 1,000 $/each

Direct Sales (Customer expense) 3,000 $/month

Marketing Strategy Design (Hult MBA students)

Influ

ence

rs

Our Villa: The stage of bizruption, where you feel the pulse of innovation.

1499 Cowper StreetPalo Alto, California 94301

Close to Hult, close to Ideo, close to the future.

Drue Freeman

Philip Magoulas

Elise Manzo

…and more

Startups, Venture Capitalists, Entrepreneurs: Experience the explosive mixture of money, mind and movers. Share your thoughts, ask probing questions and join the people whowill create the future.

Mindset

Access new methodsand promising solutions fromour international partners. Learn from influential speakers. Bond with businesspeople oftomorrow.

DIGITAL JOURNEYSavor Silicon Valley. Immerse yourself in the world of digital awareness. The longer you stay the deeper you dive.

ideas

future

you.

Get in.

Citations• "Traditional and Startup Marketing Compared via @onboardly." Onboardly The Differences Between Traditional and

Startup Marketing Comments. N.p., 14 Oct. 2014. Web. 17 Mar. 2016. [1]• "The Ultimate Guide to Startup Marketing." The Ultimate Guide to Startup Marketing. N.p., n.d. Web. 17 Mar. 2016.

[2]• "30 Statistics Explain Struggles and Success of Startups | BarnRaisers."BarnRaisers RSS. N.p., 14 Sept. 2015. Web. 17

Mar. 2016. [3]• "What Is Conversion Rate? - Definition & Information." Marketing Terms. N.p., n.d. Web. 17 Mar. 2016.[4]• "Customer Acquisition Cost: The One Metric That Can Determine Your Company." 's Fate. N.p., n.d. Web. 17 Mar.

2016. [5], [6]• "How To Set Your Consulting Fees." Forbes. Forbes Magazine, n.d. Web. 17 Mar. 2016. [7]• "What Statistics Say About Startups | Founder's Guide." Founders Guide. N.p., n.d. Web. 17 Mar. 2016.• "Startup Success By the Numbers." Mashable. N.p., n.d. Web. 17 Mar. 2016.• "Statistic Brain." Statistic Brain. N.p., n.d. Web. 17 Mar. 2016.• "All Companies." AngelList. N.p., n.d. Web. 17 Mar. 2016.• "5 Reasons Why Vision Is Important In Leadership." Take It Personelly. N.p., 14 Oct. 2013. Web. 17 Mar. 2016.