branding bolivia
DESCRIPTION
Branding a trip to Bolivia, including a trip itinerary with sample ads and logo.TRANSCRIPT
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BOLIVIAby Delanie Burke, Heather Gellert, Paul Landholt & Oswaldo Palma
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Play hard.
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Play hard.
The adventurer that goes there likes to work hard for fun.
The environment is raw, untouched and rigid. It is not manicured and composed of resort-life.
it’s extreme, everything from the altitude, to the diverse temperate climates. it produces the most dramatic of things.
An adult playground.
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BOLIVIA’S PLAYGROUND
Bolivia is different and mysterious. Not scared of pushing limits, Bolivia is aggressive and unorthodox. You feel cool and on the edge near Bolivia.
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Can you tell a story about a scar?
Having a scar is proof that you put yourself in the eye of danger and challenged yourself. You will remember this story and it changes you forever.
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Risk taking and adventure is really prominent in the media world today. This trend is seen on all platforms.
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His book, Between a Rock and a Hard Place, came out years ago but it has just come out on video because of this trend and a developing interest in risk-taking.
Aaron Ralston
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Bolivia has scars of its own. Originally ruled by the Inca Empire.
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Spaniards enslaved the Bolivian people and stripped them of their marketable
resources (gold and silver).
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They own 1/3 of the Coca crop in the world. Nobleman once used it to relax, but when they were enslaved, they used it to work longer hours and suppress altitude sickness.
Coca Plant
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Thank god that the gold and silver was only found in one of the large mountains in the country because the other resources were kept pristine.
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Isn’t it the best experience to be the first person on the ski hill afterthree-day snow period. Every experience in Bolivia is like this, untouched.
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Now lets start your adventure,or as they say in Spanish, “el viaje.”
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First, you will come to La Paz.
On the outskirts sits the most dangerous road. If you were to follow the winding road all the way to the end, it would take you to the Amazon.
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When you are tired from your full-bodied workout, go to Lake Titicaca, where the emerald color will forever burn a memory in your brain.
It is one of the world’s highest lake.
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On the edge of Lake Titicaca, sits Cocacabana.
cocacabana
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Boating activities and beach life are popular in this lakeside city.
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You will then head to Espejillos, by way of bus or llama. Llamas are a popular mode of transportation in Bolivia. But be careful of the lethal spit.
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Espejillos
Unlike the over-trekked paths in Costa Rican rain forests, Espejillos is lush and private. Skinny dip in the refreshing waterfall pools and jump off 30 foot cliffs into an aquatic wonderland.
But you won’t be completely alone...
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There are numerous species of exotic animals hiding in the green foliage.
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Ready to get hot and sweaty without the paper umbrellas and the ocean?
Head over to the great sand dunes of Espejillos.
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Catering to adrenaline junkies, ATVing and sand boarding are popular activities to enjoy.
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Santa Cruz Cuisine
If you want a break from the Bolivia cuisine, Santa Cruz offers a diverse menu of international food. Everything from pizza to paella, Santa Cruz will cater to your palette.
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Here are the cocaine plains. Just kidding.
No, but really, Bolivia is home to the mostdramatic salt plains in all the world.
So captivating, Uyni is a placeof meditation and personal reflection.
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Bolivia is the cheapest country in South America. Every day in Bolivia is 30 dollars on average.
Your tank of gas could get you a whole day of adventure in Bolivia
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The first test of fear will be getting your vaccinations.
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Sample logos
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Sample advertisements
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outdoor kayak experience
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Bar Take-over
Watch out for new drinks and music at popular bars in San Francisco Peanut Butter drinks and Cuy (guinea pig) dishes as a promotional idea,
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Play Hard
How are you going to get the most out of life without adventure while facing the unknown and getting a few scars along the way.