Meaning of branding.

The process of giving a name or a sign or a symbol etc., to a product is called branding.

1.Brand: A brand is a name, term, sign, symbol, design or some combination of them, used to identify the products.

2.Brand Name: which can be spoken, is called a brand name. In other words, brand name is the verbal component of a brand. For example, Asian Paints, Safola, Maggie, the brand names.

3. Brand Mark: That part of a brand which can be recognised but which is not utter able is called brand mark. It appears in the form of a symbol , design, distinct color scheme or lettering.

4. Trade Mark: A brand or part of a brand that is given legal protection and registered under The trade Mark Act 1999 is called trademark. The protection is given against its use by other firms.

BrandingRefers to giving name or

sign or a symbol etc to a product

That part of brand which can be can be spokenspoken is called brand name.

That part of brand in form of symbol ,design or distinct colours is called brand mark

When brand is given legal protection it is called trade mark

Advantages for ProducersEnables product differentiationDifferential pricingEase in introducing of new productHelps in sellingHelps in Advertising

Advantages for ConsumersBranding Saves time of Consumers.Quality of branded products are undoubtedly betterPrice of Products are fixed by the companies.Branded products own the responsibility of its

usefulness.

Qualities of a Good Brand nameSimple and ShortEasy pronounceableSuggestiveDistinctive

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By: Krishan Kumar NegiPGT Commerce KV Reckong Peo