branding campaign. play tv spot full page ad quarter page ads
TRANSCRIPT
![Page 1: Branding Campaign. Play TV Spot Full page ad Quarter page ads](https://reader036.vdocument.in/reader036/viewer/2022062422/56649e705503460f94b6d932/html5/thumbnails/1.jpg)
Branding Campaign
![Page 2: Branding Campaign. Play TV Spot Full page ad Quarter page ads](https://reader036.vdocument.in/reader036/viewer/2022062422/56649e705503460f94b6d932/html5/thumbnails/2.jpg)
Play TV Spot
![Page 3: Branding Campaign. Play TV Spot Full page ad Quarter page ads](https://reader036.vdocument.in/reader036/viewer/2022062422/56649e705503460f94b6d932/html5/thumbnails/3.jpg)
Full page ad
![Page 4: Branding Campaign. Play TV Spot Full page ad Quarter page ads](https://reader036.vdocument.in/reader036/viewer/2022062422/56649e705503460f94b6d932/html5/thumbnails/4.jpg)
Quarter page ads
![Page 5: Branding Campaign. Play TV Spot Full page ad Quarter page ads](https://reader036.vdocument.in/reader036/viewer/2022062422/56649e705503460f94b6d932/html5/thumbnails/5.jpg)
Strip ad - 6 x 4
![Page 6: Branding Campaign. Play TV Spot Full page ad Quarter page ads](https://reader036.vdocument.in/reader036/viewer/2022062422/56649e705503460f94b6d932/html5/thumbnails/6.jpg)
New York Times insert
![Page 7: Branding Campaign. Play TV Spot Full page ad Quarter page ads](https://reader036.vdocument.in/reader036/viewer/2022062422/56649e705503460f94b6d932/html5/thumbnails/7.jpg)
Direct Mail
![Page 8: Branding Campaign. Play TV Spot Full page ad Quarter page ads](https://reader036.vdocument.in/reader036/viewer/2022062422/56649e705503460f94b6d932/html5/thumbnails/8.jpg)
Pocket Folder
![Page 9: Branding Campaign. Play TV Spot Full page ad Quarter page ads](https://reader036.vdocument.in/reader036/viewer/2022062422/56649e705503460f94b6d932/html5/thumbnails/9.jpg)
Email signature
![Page 10: Branding Campaign. Play TV Spot Full page ad Quarter page ads](https://reader036.vdocument.in/reader036/viewer/2022062422/56649e705503460f94b6d932/html5/thumbnails/10.jpg)
Sales flyer
![Page 11: Branding Campaign. Play TV Spot Full page ad Quarter page ads](https://reader036.vdocument.in/reader036/viewer/2022062422/56649e705503460f94b6d932/html5/thumbnails/11.jpg)
Email Blast
![Page 12: Branding Campaign. Play TV Spot Full page ad Quarter page ads](https://reader036.vdocument.in/reader036/viewer/2022062422/56649e705503460f94b6d932/html5/thumbnails/12.jpg)
Segmented email
![Page 13: Branding Campaign. Play TV Spot Full page ad Quarter page ads](https://reader036.vdocument.in/reader036/viewer/2022062422/56649e705503460f94b6d932/html5/thumbnails/13.jpg)
Banner Ads
728 x 90
300 x 250
![Page 14: Branding Campaign. Play TV Spot Full page ad Quarter page ads](https://reader036.vdocument.in/reader036/viewer/2022062422/56649e705503460f94b6d932/html5/thumbnails/14.jpg)
Booth art
![Page 15: Branding Campaign. Play TV Spot Full page ad Quarter page ads](https://reader036.vdocument.in/reader036/viewer/2022062422/56649e705503460f94b6d932/html5/thumbnails/15.jpg)
Facebook page
![Page 16: Branding Campaign. Play TV Spot Full page ad Quarter page ads](https://reader036.vdocument.in/reader036/viewer/2022062422/56649e705503460f94b6d932/html5/thumbnails/16.jpg)
Facebook contest page
![Page 17: Branding Campaign. Play TV Spot Full page ad Quarter page ads](https://reader036.vdocument.in/reader036/viewer/2022062422/56649e705503460f94b6d932/html5/thumbnails/17.jpg)
Mixpo ad
![Page 18: Branding Campaign. Play TV Spot Full page ad Quarter page ads](https://reader036.vdocument.in/reader036/viewer/2022062422/56649e705503460f94b6d932/html5/thumbnails/18.jpg)
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HMS Branding Campaign Results
Direct Mail
Online Video
Yahoo!
Chron.com
Facebook Ad
20 22 23 24 25 26
March 2011
8,290 pieces delivered to small/medium business owners
Channel Campaign Details/Results
C&S Zones (4) Star Star3,162,000 Impressions,36.2% reach
Mixpo Spot654,854 Impressions, 4656 Views, 74 Clicks, 453 Interactions
135,551 Impressions 85 Clicks
No data. Non-guaranteed space.
2,817,134 Impressions 528 Clicks
![Page 19: Branding Campaign. Play TV Spot Full page ad Quarter page ads](https://reader036.vdocument.in/reader036/viewer/2022062422/56649e705503460f94b6d932/html5/thumbnails/19.jpg)
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HMS Branding Campaign Results
Online Video
Yahoo!
Chron.com
Facebook Ad
27 29 30 31 1 2
March 2011Channel Campaign Details/Results
Biz, Star,Good Life
InMotion,Zone (1) InMotion
4,454,205 Impressions,41% reach
Mixpo Spot 1,164,518 Impressions, 11,065 Views, 213 Clicks, 1,645 Interactions
125,706 Impressions 69 Clicks
No data. Non-guaranteed space.
2,859,976 Impressions 423 Clicks
Main
![Page 20: Branding Campaign. Play TV Spot Full page ad Quarter page ads](https://reader036.vdocument.in/reader036/viewer/2022062422/56649e705503460f94b6d932/html5/thumbnails/20.jpg)
4
HMS Branding Campaign Results
Insert
Online Video
Yahoo!
Chron.com
Facebook Ad
3 5 6 7 8 9
April 2011Channel Campaign Details/Results
MainInMotion,Zones (6)
Main, Biz
7,100,916 Impressions,41% reach
Mixpo Spot1,406,830 Impressions, 14,536 Views, 199 Clicks, 1,307 Interactions
115,471 Impressions 75 Clicks
No data. Non-guaranteed space.
2,998,327 Impressions 478 Clicks
Weather, InMotion
NYT insert to Houston-area subscribers and single copy 13,000
WeatherMain, C&S
![Page 21: Branding Campaign. Play TV Spot Full page ad Quarter page ads](https://reader036.vdocument.in/reader036/viewer/2022062422/56649e705503460f94b6d932/html5/thumbnails/21.jpg)
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HMS Branding Campaign Results
Email Blast
Online Video
Yahoo!
Chron.com
Facebook Ad
10 12 13 14 15 16
April 2011Channel Campaign Details/Results
BizInMotion,Zones (2) InMotion
4,568,525 Impressions,39.7% reach
73,279 Impressions 35 Clicks
No data. Non-guaranteed space.
2,080,653 Impressions 335 Clicks
Delivered to 251,000Facebook page 100 Likes
Weather Main
Mixpo Spot126,249 Impressions, 1,315 Views, 33 Clicks, 110 Interactions
Biz